A data profile of the people who buy, follow and care about Political science in India — modelled from more than twelve digital signal sources. Political science has an estimated audience of 6,104,860 people in India.
The average Political science fan in India is 34.3 years old, more male, and lives primarily in Bihar.
The audience is concentrated in Bihar, Uttar Pradesh, West Bengal.
Top brand affinities include Humanities, Modernity, Development studies, with strongest over-indexing on Humanities (7.44× the country average).
Demographically, the Political science audience skews more male with an average age of 34.3, and over-indexes on personality traits such as Patriotism, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Political science fan in India is more male, around 34.3 years old, with strong Patriotism tendencies and a notable affinity for Humanities.
The key figures that characterise the Political science profile in India.
20.0% are female, 80.0% are male, average age 34.3.
| Metric | Value |
|---|---|
| Female | 20.0% |
| Male | 80.0% |
| Average age | 34.3 |
| Estimated audience size | 6,104,860 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 29% | |
| 30-39 | 21% | |
| 40-49 | 14% | |
| 50+ | 10% |
of the worldwide Political science audience comes from India.
| Country | Share |
|---|---|
| United States | 20.9% |
| Brazil | 6.5% |
| India | 6.0% |
Where the Political science audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bihar | ~400K | 3.05× | |
| 02 | Assam | ~100K | 2.32× | |
| 03 | Jharkhand | ~100K | 2.07× | |
| 04 | Madhya Pradesh | ~200K | 1.43× | |
| 05 | Rajasthan | ~200K | 1.42× | |
| 06 | Chhattisgarh | ~50K | 1.39× | |
| 07 | West Bengal | ~200K | 1.25× | |
| 08 | Tripura | ~10K | 1.20× | |
| 09 | Himachal Pradesh | ~30K | 1.16× | |
| 10 | Odisha | ~80K | 1.15× | |
| 11 | Uttar Pradesh | ~300K | 1.06× | |
| 12 | Uttarakhand | ~30K | 1.06× | |
| 13 | Arunachal Pradesh | ~4K | 1.03× | |
| 14 | Meghalaya | ~6K | 1.02× | |
| 15 | Nagaland | ~4K | 0.90× | |
| 16 | Jammu and Kashmir | ~20K | 0.89× | |
| 17 | Sikkim | ~2K | 0.85× | |
| 18 | Manipur | ~6K | 0.82× | |
| 19 | Haryana | ~60K | 0.81× | |
| 20 | Punjab (region) | ~60K | 0.77× | |
| 21 | Mizoram | ~3K | 0.76× | |
| 22 | Goa | ~4K | 0.60× | |
| 23 | Maharashtra | ~200K | 0.59× | |
| 24 | Telangana | ~40K | 0.46× | |
| 25 | Karnataka | ~70K | 0.43× | |
| 26 | Kerala | ~40K | 0.40× | |
| 27 | Andhra Pradesh | ~30K | 0.36× | |
| 28 | Tamil Nadu | ~50K | 0.33× | |
| 29 | Gujarat | ~50K | 0.30× |
The strongest cross-interests of the Political science audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Social policy | Politics & Society | 13.36× | ||
| 02 | Development studies | Politics & Society | 12.58× | ||
| 03 | Political movement | Politics & Society | 12.45× | ||
| 04 | Money market | Business & Career | 10.24× | ||
| 05 | International relations | Business & Career | 9.61× | ||
| 06 | Broadcast engineering | Business & Career | 8.48× | ||
| 07 | BP | Cars & Mobility | 8.42× | ||
| 08 | Political campaign | Politics & Society | 8.27× | ||
| 09 | Modernity | Arts & Culture | 7.93× | ||
| 10 | Voting | Politics & Society | 7.86× | ||
| 11 | Humanities | Politics & Society | 7.44× | ||
| 12 | Communication studies | Business & Career | 5.73× | ||
| 13 | Public broadcasting | Movies & TV | 5.42× | ||
| 14 | Sociology | Business & Career | 4.84× | ||
| 15 | Political party | Politics & Society | 4.48× | ||
| 16 | Election | Politics & Society | 4.30× | ||
| 17 | Social movement | Politics & Society | 4.13× | ||
| 18 | Social change | Politics & Society | 3.97× | ||
| 19 | Geography | Business & Career | 3.13× | ||
| 20 | Marathi language | Politics & Society | 2.63× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.98× | |
| Mindfulness | BALANCE | 1.67× | |
| Community Orientation | OPEN | 1.50× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.77× | |
| Quality Awareness | PREMIUM | 0.83× | |
| Urban Lifestyle | OPEN | 0.84× |
Political science has an estimated audience of 6,104,860 people in India, concentrated in Bihar and Uttar Pradesh.
20.0% of Political science fans are female, 80.0% are male, with an average age of 34.3 years.
Political science fans show strongest brand affinity for Humanities (7.44×), Modernity (7.93×), and Development studies (12.58×) over the country average.
Political science fans in India are most concentrated in Bihar (reach ~400K), Uttar Pradesh (reach ~300K), and West Bengal (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Political science itself, the audience over-indexes on Modernity (7.93×), Development studies (12.58×), Public broadcasting (5.42×), and Political party (4.48×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Political science. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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