A data profile of the people who buy, follow and care about Modernity in India — modelled from more than twelve digital signal sources. Modernity has an estimated audience of 5,405,903 people in India.
Modernity has an estimated audience of 5,405,903 people in India. 20.7% are female, 79.3% are male, average age 34.0. Top brand affinities: Political science, Tradition, Democracy, Instant messaging, Wikipedia.
Top brand affinities include Political science, Tradition, Democracy, with strongest over-indexing on Political science (7.93× the country average).
Demographically, the Modernity audience skews more male with an average age of 34.0, and over-indexes on personality traits such as Tradition, Quality Awareness.
The typical Modernity fan in India is more male, around 34.0 years old, with strong Tradition tendencies and a notable affinity for Political science.
The key figures that characterise the Modernity profile in India.
20.7% are female, 79.3% are male, average age 34.0.
| Metric | Value |
|---|---|
| Female | 20.7% |
| Male | 79.3% |
| Average age | 34.0 |
| Estimated audience size | 5,405,903 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 30% | |
| 30-39 | 21% | |
| 40-49 | 13% | |
| 50+ | 10% |
of the worldwide Modernity audience comes from India.
| Country | Share |
|---|---|
| United States | 26.2% |
| Italy | 5.6% |
| India | 5.6% |
The strongest cross-interests of the Modernity audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Political science | Business & Career | 7.93× | ||
| 02 | Ryan Gosling | Movies & TV | 5.73× | ||
| 03 | Democracy | Politics & Society | 4.53× | ||
| 04 | Tradition | Politics & Society | 3.32× | ||
| 05 | Macau | Travel & Leisure | 3.13× | ||
| 06 | Anthropology | Business & Career | 2.85× | ||
| 07 | Anne Hathaway | Movies & TV | 2.83× | ||
| 08 | Virtual reality | Technology & Electronics | 2.76× | ||
| 09 | Crossword | Games | 2.72× | ||
| 10 | Tom Cruise | Movies & TV | 2.65× | ||
| 11 | Wikipedia | Internet & Social Media | 2.50× | ||
| 12 | Hindustan | Politics & Society | 2.32× | ||
| 13 | Microwave oven | Home & Garden | 2.06× | ||
| 14 | Himalayas | Travel & Leisure | 2.01× | ||
| 15 | Innovation | Business & Career | 2.00× | ||
| 16 | Instant messaging | Internet & Social Media | 1.89× | ||
| 17 | Cabinetry | Home & Garden | 1.81× | ||
| 18 | Psychology | Business & Career | 1.72× | ||
| 19 | Volunteering | Politics & Society | 1.67× | ||
| 20 | Technology & Electronics | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 3.32× | |
| Quality Awareness | PREMIUM | 2.49× | |
| Convenience Orientation | PREMIUM | 2.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.62× | |
| Social Media Usage | JOY | 0.70× | |
| Creativity | OPEN | 0.73× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Modernity. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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