A data profile of the people who buy, follow and care about Modernity in Brazil — modelled from more than twelve digital signal sources. Modernity has an estimated audience of 4,344,447 people in Brazil.
Modernity has an estimated audience of 4,344,447 people in Brazil. 70.2% are female, 29.8% are male, average age 41.4. Top brand affinities: MSN, Spanish language, Public transport, Tradition, Activism.
Top brand affinities include MSN, Spanish language, Public transport, with strongest over-indexing on MSN (2.98× the country average).
Demographically, the Modernity audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Tradition, Individualism.
The typical Modernity fan in Brazil is more female, around 41.4 years old, with strong Tradition tendencies and a notable affinity for MSN.
The key figures that characterise the Modernity profile in Brazil.
70.2% are female, 29.8% are male, average age 41.4.
| Metric | Value |
|---|---|
| Female | 70.2% |
| Male | 29.8% |
| Average age | 41.4 |
| Estimated audience size | 4,344,447 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 19% | |
| 30-39 | 22% | |
| 40-49 | 22% | |
| 50+ | 24% |
of the worldwide Modernity audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 26.2% |
| Italy | 5.6% |
| India | 5.6% |
The strongest cross-interests of the Modernity audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Louvre | Travel & Leisure | 6.09× | ||
| 02 | Diplomacy | Politics & Society | 5.71× | ||
| 03 | Jeff Bezos | Business & Career | 4.81× | ||
| 04 | Herbalism | Health | 3.89× | ||
| 05 | Non-alcoholic beverage | Food & Beverages | 3.48× | ||
| 06 | MSN | News | 2.98× | ||
| 07 | Spanish language | Politics & Society | 2.62× | ||
| 08 | Public transport | Cars & Mobility | 2.39× | ||
| 09 | Juliana Paes | Movies & TV | 2.38× | ||
| 10 | Anne Hathaway | Movies & TV | 2.23× | ||
| 11 | Activism | Politics & Society | 2.19× | ||
| 12 | Brad Pitt | Movies & TV | 2.18× | ||
| 13 | Microwave oven | Home & Garden | 2.18× | ||
| 14 | Tradition | Politics & Society | 2.14× | ||
| 15 | Goiás Esporte Clube | Sports | 2.08× | ||
| 16 | Bossa nova | Music & Radio | 2.05× | ||
| 17 | Virtual reality | Technology & Electronics | 2.04× | ||
| 18 | Internet & Social Media | 1.75× | |||
| 19 | Dafiti | Fashion & Accessoires | 1.63× | ||
| 20 | Michael Jackson | Music & Radio | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 2.14× | |
| Individualism | JOY | 2.12× | |
| Patriotism | CONSERVATISM | 1.95× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.47× | |
| Luxury Orientation | PREMIUM | 0.64× | |
| Design Affinity | PREMIUM | 0.67× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Modernity. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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