A data profile of the people who buy, follow and care about Modernity in Spain — modelled from more than twelve digital signal sources. Modernity has an estimated audience of 2,458,251 people in Spain.
Modernity has an estimated audience of 2,458,251 people in Spain. 53.7% are female, 46.3% are male, average age 48.2. Top brand affinities: Political science, Individualism, Berlin Wall, Breaking news, IBEX 35.
Top brand affinities include Political science, Individualism, Berlin Wall, with strongest over-indexing on Political science (7.94× the country average).
Demographically, the Modernity audience skews balanced with an average age of 48.2, and over-indexes on personality traits such as Individualism, Community Orientation.
The typical Modernity fan in Spain is balanced, around 48.2 years old, with strong Individualism tendencies and a notable affinity for Political science.
The key figures that characterise the Modernity profile in Spain.
53.7% are female, 46.3% are male, average age 48.2.
| Metric | Value |
|---|---|
| Female | 53.7% |
| Male | 46.3% |
| Average age | 48.2 |
| Estimated audience size | 2,458,251 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 10% | |
| 30-39 | 18% | |
| 40-49 | 28% | |
| 50+ | 41% |
of the worldwide Modernity audience comes from Spain.
| Country | Share |
|---|---|
| United States | 26.2% |
| Italy | 5.6% |
| India | 5.6% |
The strongest cross-interests of the Modernity audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Individualism | Politics & Society | 11.99× | ||
| 02 | Berlin Wall | Travel & Leisure | 11.68× | ||
| 03 | Italo disco | Music & Radio | 8.50× | ||
| 04 | Political science | Business & Career | 7.94× | ||
| 05 | Deportivo Alavés | Sports | 4.80× | ||
| 06 | Non-alcoholic beverage | Food & Beverages | 4.20× | ||
| 07 | Flower bouquet | Home & Garden | 3.91× | ||
| 08 | Breaking news | Movies & TV | 3.74× | ||
| 09 | Virtual reality | Technology & Electronics | 3.45× | ||
| 10 | Sustainable energy | Home & Garden | 3.21× | ||
| 11 | Preventive healthcare | Health | 3.07× | ||
| 12 | Retro style | Fashion & Accessoires | 2.84× | ||
| 13 | Innovation | Business & Career | 2.80× | ||
| 14 | Genetics | Kids & Family | 2.62× | ||
| 15 | Nonprofit organization | Politics & Society | 2.37× | ||
| 16 | Caixabank | Business & Career | 2.18× | ||
| 17 | MSN | News | 2.16× | ||
| 18 | IBEX 35 | Business & Career | 2.09× | ||
| 19 | ABC | Movies & TV | 2.02× | ||
| 20 | Religion | Business & Career | 1.90× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 5.03× | |
| Community Orientation | OPEN | 2.14× | |
| Patriotism | CONSERVATISM | 2.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.67× | |
| Price Sensitivity | PREMIUM | 0.77× | |
| DIY Mentality | THRILL | 0.78× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Modernity. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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