Modernity Audience in Germany
Modernity has an estimated audience of 3,995,898 people in Germany. 48.9% are female, 51.1% are male, average age 43.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Satire, Western Union, Tagesschau, German television comedy, Transfermarkt.
The average Modernity fan in Germany is 43.8 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Satire, Western Union, Tagesschau, with strongest over-indexing on Satire (7.99× the country average). Demographically, the Modernity audience skews balanced with an average age of 43.8, and over-indexes on personality traits such as Patriotism, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Arts & Culture · Type: Topic
Demographics of Modernity fans
| Metric | Value |
|---|---|
| Female | 48.9% |
| Male | 51.1% |
| Average age | 43.8 |
| Estimated audience size | 3,995,898 |
Audience persona
The typical Modernity fan in Germany is balanced, around 43.8 years old, with strong Patriotism tendencies and a notable affinity for Satire.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 560,551 | 0.64× |
| Bayern | 487,047 | 0.76× |
| Baden-Württemberg | 340,364 | 0.62× |
| Berlin | 339,780 | 1.9× |
| Hessen | 306,628 | 1.01× |
| Niedersachsen | 190,435 | 0.49× |
| Rheinland-Pfalz | 123,166 | 0.62× |
| Sachsen | 100,473 | 0.51× |
| Thüringen | 99,417 | 0.98× |
| Sachsen-Anhalt | 96,553 | 0.93× |
| Hamburg | 91,107 | 1.01× |
| Brandenburg | 89,490 | 0.72× |
| Mecklenburg-Vorpommern | 84,919 | 1.11× |
| Saarland | 84,418 | 1.72× |
| Bremen | 82,843 | 2.42× |
| Schleswig-Holstein | 79,115 | 0.55× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Satire | 7.99× | Literature |
| Western Union | 6.53× | Business & Career |
| Tagesschau | 2.6× | Movies & TV |
| German television comedy | 6.46× | Movies & TV |
| Transfermarkt | 2.74× | Sports |
| Real property | 4.49× | Home & Garden |
| Allgäu | 5.43× | Travel & Leisure |
| Self care | 3.18× | Health |
| Firefox | 5.87× | Internet & Social Media |
| Hygiene | 2.97× | Beauty & Wellness |
| Pets | 1.62× | Pets & Animals |
| Wetter.com | 2.19× | Home & Garden |
| Creative Commons | 4.21× | Technology & Electronics |
| Felix Baumgartner | 3.93× | Sports |
| Westdeutscher Rundfunk | 3.16× | Movies & TV |
| Family | 1.7× | Kids & Family |
| Vacations | 2.3× | Travel & Leisure |
| REWE | 1.71× | Shopping |
| Automobiles | 1.62× | Cars & Mobility |
| Eintracht Frankfurt | 1.98× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.63 |
| Tradition | CONSERVATISM | 1.56 |
| Spirituality | BALANCE | 1.48 |
| Sustainability | BALANCE | 1.42 |
| Design Affinity | PREMIUM | 1.38 |
| Individualism | JOY | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.2% |
| Italy | 5.6% |
| India | 5.6% |
See Modernity audiences in other countries
More Arts & Culture audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Modernity have in Germany?
Modernity has an estimated audience of 3,995,898 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Modernity fans?
48.9% of Modernity fans are female, 51.1% are male, with an average age of 43.8 years.
Which brands do Modernity fans like most?
Modernity fans show strongest brand affinity for Satire (7.99×), Western Union (6.53×), and Tagesschau (2.6×) over the country average.
Where do Modernity fans live in Germany?
Modernity fans in Germany are most concentrated in Nordrhein-Westfalen (reach 560,551), Bayern (reach 487,047), and Baden-Württemberg (reach 340,364). These three regions account for the largest share of the active audience.
What other brands do Modernity fans also like?
Beyond Modernity itself, the audience over-indexes on Western Union (6.53×), Tagesschau (2.6×), German television comedy (6.46×), and Transfermarkt (2.74×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Modernity. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.