Modernity Audience in Germany
Modernity has an estimated audience of 3,995,898 people in Germany. 48.9% are female, 51.1% are male, average age 43.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Progressive rock, Israel, Stradivarius, KLIX (AM), Urban horticulture.
The average Modernity fan in Germany is 43.8 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Progressive rock, Israel, Stradivarius, with strongest over-indexing on Progressive rock (3.6× the country average). Demographically, the Modernity audience skews balanced with an average age of 43.8, and over-indexes on personality traits such as Patriotism, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Arts & Culture · Type: Topic
Demographics of Modernity fans
| Metric | Value |
|---|---|
| Female | 48.9% |
| Male | 51.1% |
| Average age | 43.8 |
| Estimated audience size | 3,995,898 |
Audience persona
The typical Modernity fan in Germany is balanced, around 43.8 years old, with strong Patriotism tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 560,551 | 0.64× |
| Bayern | 487,047 | 0.76× |
| Baden-Württemberg | 340,364 | 0.62× |
| Berlin | 339,780 | 1.9× |
| Hessen | 306,628 | 1.01× |
| Niedersachsen | 190,435 | 0.49× |
| Rheinland-Pfalz | 123,166 | 0.62× |
| Sachsen | 100,473 | 0.51× |
| Thüringen | 99,417 | 0.98× |
| Sachsen-Anhalt | 96,553 | 0.93× |
| Hamburg | 91,107 | 1.01× |
| Brandenburg | 89,490 | 0.72× |
| Mecklenburg-Vorpommern | 84,919 | 1.11× |
| Saarland | 84,418 | 1.72× |
| Bremen | 82,843 | 2.42× |
| Schleswig-Holstein | 79,115 | 0.55× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 3.6× | Music & Radio |
| Israel | 3.03× | Travel & Leisure |
| Stradivarius | 1.97× | Shopping |
| KLIX (AM) | 3.01× | Music & Radio |
| Urban horticulture | 1.63× | Home & Garden |
| Esra Erol | 5.04× | Movies & TV |
| Natural rubber | 1.83× | Cars & Mobility |
| Este, Veneto | 1.92× | Travel & Leisure |
| Keeper (password manager) | 2.88× | Technology & Electronics |
| Volvo V60 | 2.86× | Cars & Mobility |
| Coworking | 2.37× | Business & Career |
| Eco Friendly Living | 2.15× | Home & Garden |
| Kodi (software) | 1.62× | Technology & Electronics |
| Emperor Entertainment Group | 1.98× | Business & Career |
| Geothermal heating | 2.52× | Home & Garden |
| Figure painting (hobby) | 1.93× | Arts & Culture |
| Solo climbing | 1.87× | Sports |
| Graham Greene (actor) | 1.83× | |
| Catania | 3.89× | Travel & Leisure |
| Zagreb | 1.75× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.63 |
| Tradition | CONSERVATISM | 1.56 |
| Spirituality | BALANCE | 1.48 |
| Sustainability | BALANCE | 1.42 |
| Design Affinity | PREMIUM | 1.38 |
| Individualism | JOY | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.2% |
| Italy | 5.6% |
| India | 5.6% |
See Modernity audiences in other countries
More Arts & Culture audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Modernity have in Germany?
Modernity has an estimated audience of 3,995,898 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Modernity fans?
48.9% of Modernity fans are female, 51.1% are male, with an average age of 43.8 years.
Which brands do Modernity fans like most?
Modernity fans show strongest brand affinity for Progressive rock (3.6×), Israel (3.03×), and Stradivarius (1.97×) over the country average.
Where do Modernity fans live in Germany?
Modernity fans in Germany are most concentrated in Nordrhein-Westfalen (reach 560,551), Bayern (reach 487,047), and Baden-Württemberg (reach 340,364). These three regions account for the largest share of the active audience.
What other brands do Modernity fans also like?
Beyond Modernity itself, the audience over-indexes on Israel (3.03×), Stradivarius (1.97×), KLIX (AM) (3.01×), and Urban horticulture (1.63×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Modernity. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.