Firefox Audience in Germany
Firefox has an estimated audience of 1,152,767 people in Germany. 39.4% are female, 60.6% are male, average age 41.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: GIMP, Safari (web browser), Wikipedia, Web browser, Internet Explorer.
The average Firefox fan in Germany is 41.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include GIMP, Safari (web browser), Wikipedia, with strongest over-indexing on GIMP (109.41× the country average). Demographically, the Firefox audience skews more male with an average age of 41.1, and over-indexes on personality traits such as Need for Security, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Brand · Subtype: Browser
Demographics of Firefox fans
| Metric | Value |
|---|---|
| Female | 39.4% |
| Male | 60.6% |
| Average age | 41.1 |
| Estimated audience size | 1,152,767 |
Audience persona
The typical Firefox fan in Germany is more male, around 41.1 years old, with strong Need for Security tendencies and a notable affinity for GIMP.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 495,571 | 1.04× |
| Bayern | 365,486 | 1.05× |
| Baden-Württemberg | 309,405 | 1.05× |
| Niedersachsen | 217,294 | 1.03× |
| Hessen | 184,797 | 1.12× |
| Rheinland-Pfalz | 119,072 | 1.1× |
| Berlin | 112,340 | 1.16× |
| Sachsen | 106,702 | 1× |
| Schleswig-Holstein | 78,980 | 1.01× |
| Brandenburg | 69,250 | 1.03× |
| Thüringen | 53,130 | 0.96× |
| Sachsen-Anhalt | 50,086 | 0.89× |
| Hamburg | 43,551 | 0.89× |
| Mecklenburg-Vorpommern | 33,825 | 0.82× |
| Saarland | 24,482 | 0.92× |
| Bremen | 17,355 | 0.94× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| GIMP | 109.41× | Technology & Electronics |
| Safari (web browser) | 31.16× | Technology & Electronics |
| Wikipedia | 5.34× | Internet & Social Media |
| Web browser | 8.49× | Technology & Electronics |
| Internet Explorer | 54.82× | Internet & Social Media |
| Politics | 3.71× | Politics & Society |
| Leisure | 3.09× | Travel & Leisure |
| Value (economics) | 18.11× | Business & Career |
| Deutsche Bahn | 3.27× | Cars & Mobility |
| Bild | 2.73× | News |
| Social network | 3.01× | Internet & Social Media |
| Pleasure | 3.64× | Politics & Society |
| Science | 3.29× | Business & Career |
| Tagesschau | 2.64× | Movies & TV |
| Individual | 6.2× | Politics & Society |
| REWE | 2.83× | Shopping |
| Training | 3.4× | Sports |
| Kaufland | 2.92× | Shopping |
| ZDF | 3.47× | Movies & TV |
| Broadcasting | 3.22× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.52 |
| Convenience Orientation | PREMIUM | 1.49 |
| Individualism | JOY | 1.47 |
| Urban Lifestyle | OPEN | 1.44 |
| Early Adopter Mentality | POWER | 1.34 |
| Spirituality | BALANCE | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 12.5% |
| China | 12.1% |
| Japan | 5.9% |
See Firefox audiences in other countries
More Browser audiences in Germany
- Google Chrome (1,931,747)
- Opera (web browser) (1,282,196)
- Mozilla (184,489)
- Internet Explorer (102,221)
- Opera Mini (20,679)
Frequently asked questions
How many fans does Firefox have in Germany?
Firefox has an estimated audience of 1,152,767 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Firefox fans?
39.4% of Firefox fans are female, 60.6% are male, with an average age of 41.1 years.
Which brands do Firefox fans like most?
Firefox fans show strongest brand affinity for GIMP (109.41×), Safari (web browser) (31.16×), and Wikipedia (5.34×) over the country average.
Where do Firefox fans live in Germany?
Firefox fans in Germany are most concentrated in Nordrhein-Westfalen (reach 495,571), Bayern (reach 365,486), and Baden-Württemberg (reach 309,405). These three regions account for the largest share of the active audience.
What other brands do Firefox fans also like?
Beyond Firefox itself, the audience over-indexes on Safari (web browser) (31.16×), Wikipedia (5.34×), Web browser (8.49×), and Internet Explorer (54.82×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Firefox. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.