Rascasse Audience Intelligence

Firefox Target Market in Germany

A data profile of the people who buy, follow and care about Firefox in Germany — modelled from more than twelve digital signal sources. Firefox has an estimated audience of 2,137,984 people in Germany.

#1among Browser in Germany#381among Brand in Germany#60in Internet & Social Media

The average Firefox fan in Germany is 41.1 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include GIMP, Safari (web browser), Wikipedia, with strongest over-indexing on GIMP (109.41× the country average).

Demographically, the Firefox audience skews more male with an average age of 41.1, and over-indexes on personality traits such as Spirituality, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Firefox fan in Germany is more male, around 41.1 years old, with strong Spirituality tendencies and a notable affinity for GIMP.

Category: Internet & Social Media · Type: Brand · Subtype: Browser

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Firefox profile in Germany.

Audience size
2.1M
in Germany
Gender
39.4%♀
60.6% male
Age
41.1
average years
Country rank
#3127
Brand in Germany
Fig. 01

Search interest · 12-month trend

-13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Firefox

39.4% are female, 60.6% are male, average age 41.1.

Fig. 02

Gender split

39.4%
Female
60.6%
Male
Demographic split for Firefox audience in Germany
MetricValue
Female39.4%
Male60.6%
Average age41.1
Estimated audience size2,137,984
Fig. 03

Age distribution

Ø 41.1
average years
Age distribution of the Firefox audience in Germany
Age bracketShare%
16-1910%
20-2918%
30-3926%
40-4934%
50+12%
Fig. 04

Worldwide distribution

7.5%

of the worldwide Firefox audience comes from Germany.

Worldwide audience distribution share by country for Firefox
CountryShare
United States11.9%
China11.4%
Germany7.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Firefox audience in Germany is strongest.

Fig. 05

Top regions by affinity

Firefox customers by region in Germany
#RegionReachAffinity×
01Hessen~200K1.11×
02Rheinland-Pfalz~100K1.11×
03Berlin~100K1.09×
04Bayern~400K1.03×
05Baden-Württemberg~300K1.03×
06Schleswig-Holstein~80K1.03×
07Brandenburg~70K1.03×
08Nordrhein-Westfalen~500K1.02×
09Niedersachsen~200K1.01×
10Sachsen~100K1.01×
11Thüringen~50K0.98×
12Bremen~20K0.97×
13Saarland~30K0.96×
14Sachsen-Anhalt~50K0.92×
15Hamburg~40K0.86×
16Mecklenburg-Vorpommern~40K0.85×
Fig. 06

Affinity by region

Affinity by region — Firefox, Germany
0.85×1.00×1.11×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Firefox audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Firefox audience
#·InterestCategoryAffinity×
01GIMPTechnology & Electronics109.41×
02Internet ExplorerInternet & Social Media54.82×
03Safari (web browser)Technology & Electronics31.16×
04Value (economics)Business & Career18.11×
05Web browserTechnology & Electronics8.49×
06IndividualPolitics & Society6.20×
07WikipediaInternet & Social Media5.34×
08PoliticsPolitics & Society3.71×
09PleasurePolitics & Society3.64×
10ZDFMovies & TV3.47×
11TrainingSports3.40×
12ScienceBusiness & Career3.29×
13Deutsche BahnCars & Mobility3.27×
14BroadcastingMovies & TV3.22×
15LeisureTravel & Leisure3.09×
16Social networkInternet & Social Media3.01×
17KauflandShopping2.92×
18REWEShopping2.83×
19BildNews2.73×
20TagesschauMovies & TV2.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Firefox audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Firefox audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE3.00×
IndividualismJOY2.02×
Need for SecurityCONSERVATISM2.00×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Firefox audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.71×
Quality AwarenessPREMIUM0.79×
MindfulnessBALANCE0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Firefox's target market in Germany?

Firefox's target market in Germany covers an estimated 2,137,984 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Firefox customers?

39.4% of the Firefox audience are female, 60.6% are male, with an average age of 41.1 years.

03

Which brands do Firefox fans like most?

Firefox fans show strongest brand affinity for GIMP (109.41×), Safari (web browser) (31.16×), and Wikipedia (5.34×) over the country average.

04

Where do Firefox fans live in Germany?

Firefox fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~400K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Firefox fans also like?

Beyond Firefox itself, the audience over-indexes on Safari (web browser) (31.16×), Wikipedia (5.34×), Web browser (8.49×), and Internet Explorer (54.82×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Browser audiences in Germany

See Firefox audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Firefox. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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