Rascasse Audience Intelligence

Firefox Target Market in United States

A data profile of the people who buy, follow and care about Firefox in United States — modelled from more than twelve digital signal sources. Firefox has an estimated audience of 3,414,165 people in United States.

#2among Browser in United States#964among Brand in United States#121in Internet & Social Media

The average Firefox fan in United States is 44.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include idealista.com, DuckDuckGo, Wuxia, with strongest over-indexing on idealista.com (82.55× the country average).

Demographically, the Firefox audience skews balanced with an average age of 44.5, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Firefox fan in United States is balanced, around 44.5 years old, with strong Need for Security tendencies and a notable affinity for idealista.com.

Category: Internet & Social Media · Type: Brand · Subtype: Browser

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Firefox profile in United States.

Audience size
3.4M
in United States
Gender
45.6%♀
54.4% male
Age
44.5
average years
Country rank
#9229
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Firefox

45.6% are female, 54.4% are male, average age 44.5.

Fig. 02

Gender split

45.6%
Female
54.4%
Male
Demographic split for Firefox audience in United States
MetricValue
Female45.6%
Male54.4%
Average age44.5
Estimated audience size3,414,165
Fig. 03

Age distribution

Ø 44.5
average years
Age distribution of the Firefox audience in United States
Age bracketShare%
16-1912%
20-2914%
30-3916%
40-4922%
50+36%
Fig. 04

Worldwide distribution

11.9%

of the worldwide Firefox audience comes from United States.

Worldwide audience distribution share by country for Firefox
CountryShare
United States11.9%
China11.4%
Germany7.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Firefox audience in United States is strongest.

Fig. 05

Top regions by affinity

Firefox customers by region in United States
#RegionReachAffinity×
01Oregon~50K1.40×
02Washington~90K1.33×
03California~500K1.24×
04New Mexico~20K1.18×
05Virginia~90K1.15×
06Utah~30K1.13×
07Alaska~8K1.12×
08Colorado~60K1.11×
09Vermont~7K1.11×
10Idaho~20K1.10×
11Massachusetts~70K1.08×
12New York~200K1.07×
13Arizona~70K1.05×
14Oklahoma~40K1.05×
15Maine~10K1.03×
16Texas~300K1.02×
17Minnesota~50K1.02×
18Kansas~30K1.02×
19New Hampshire~10K1.02×
20Florida~200K1.01×
21Nevada~30K1.01×
22Maryland~60K1.00×
23Iowa~30K1.00×
24Georgia~100K0.99×
25Tennessee~70K0.99×
26Hawaii~10K0.99×
27Illinois~100K0.98×
28Kentucky~40K0.98×
29South Dakota~8K0.98×
30Michigan~80K0.96×
31Missouri~50K0.95×
32Arkansas~30K0.95×
33North Dakota~7K0.95×
34Washington, District of Columbia~9K0.94×
35Pennsylvania~100K0.93×
36North Carolina~90K0.93×
37Connecticut~30K0.93×
38West Virginia~10K0.93×
39Ohio~90K0.92×
40Wisconsin~50K0.92×
41Nebraska~20K0.92×
42New Jersey~80K0.91×
43Indiana~60K0.91×
44Montana~8K0.90×
45South Carolina~40K0.86×
46Alabama~40K0.86×
47Louisiana~40K0.86×
48Rhode Island~9K0.86×
49Mississippi~20K0.85×
50Delaware~7K0.73×
Fig. 06

Affinity by region

Affinity by region — Firefox, United States
0.73×1.00×1.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Firefox audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Firefox audience
#·InterestCategoryAffinity×
01StardollGames100.23×
02idealista.comHome & Garden82.55×
03Bellami HairBeauty & Wellness56.82×
04Aura KingdomGames49.26×
05David Miller (cricketer)Person42.61×
06WuxiaLiterature42.08×
07Cory DoctorowInternet & Social Media36.29×
08Solaris (operating system)Technology & Electronics29.49×
09ImmobilienBusiness & Career28.01×
10BleachersMusic & Radio21.93×
11Beverly Hills ChihuahuaMovies & TV21.80×
12Open-source softwareTechnology & Electronics20.32×
13Colin FarrellMovies & TV16.22×
14DuckDuckGoInternet & Social Media12.70×
15Maisie WilliamsMovies & TV11.52×
16Emilia ClarkeMovies & TV11.24×
17StarsMusic & Radio9.80×
18Safari (web browser)Technology & Electronics8.23×
19Free softwareTechnology & Electronics4.88×
20BarbieMovies & TV3.91×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Firefox audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Firefox audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.46×
Early Adopter MentalityPOWER1.41×
PatriotismCONSERVATISM1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Firefox audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.77×
IndulgenceJOY0.87×
IndividualismJOY0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Firefox's target market in United States?

Firefox's target market in United States covers an estimated 3,414,165 people, concentrated in California and Texas.

02

What is the gender split and age of Firefox customers?

45.6% of the Firefox audience are female, 54.4% are male, with an average age of 44.5 years.

03

Which brands do Firefox fans like most?

Firefox fans show strongest brand affinity for idealista.com (82.55×), DuckDuckGo (12.7×), and Wuxia (42.08×) over the country average.

04

Where do Firefox fans live in United States?

Firefox fans in United States are most concentrated in California (reach ~500K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Firefox fans also like?

Beyond Firefox itself, the audience over-indexes on DuckDuckGo (12.7×), Wuxia (42.08×), Open-source software (20.32×), and Bellami Hair (56.82×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Browser audiences in United States

See Firefox audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Firefox. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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