Firefox Audience in United States

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Firefox has an estimated audience of 3,341,972 people in United States. 45.6% are female, 54.4% are male, average age 44.5. Top regions: California, Texas, Florida. Top brand affinities: Wuxia, DuckDuckGo, Open-source software, RC語音, Bellami Hair.

The average Firefox fan in United States is 44.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Wuxia, DuckDuckGo, Open-source software, with strongest over-indexing on Wuxia (42.08× the country average). Demographically, the Firefox audience skews balanced with an average age of 44.5, and over-indexes on personality traits such as Need for Security, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Brand · Subtype: Browser

Demographics of Firefox fans

Demographic split for Firefox audience in United States
MetricValue
Female45.6%
Male54.4%
Average age44.5
Estimated audience size3,341,972

Audience persona

The typical Firefox fan in United States is balanced, around 44.5 years old, with strong Need for Security tendencies and a notable affinity for Wuxia.

Top regions in United States

Top regions ranked by reach for Firefox in United States
RegionReachAffinity
California479,1201.3×
Texas301,8501.05×
Florida232,3631.03×
New York213,1881.14×
Illinois116,4701.05×
Pennsylvania106,8030.95×
Georgia104,8681.02×
Virginia100,7531.24×
North Carolina95,6040.95×
Ohio95,2160.92×
Washington92,7711.38×
Michigan88,3371.01×
New Jersey80,2970.94×
Massachusetts75,3881.14×
Arizona73,0031.07×
Tennessee68,9831.03×
Colorado61,1641.16×
Indiana57,1420.94×
Maryland56,8170.99×
Oregon54,8301.43×
Missouri52,5170.97×
Minnesota49,3641.03×
Wisconsin47,9430.95×
South Carolina44,0190.88×
Alabama39,9310.86×
Kentucky39,8000.95×
Oklahoma37,3411.01×
Louisiana36,2510.84×
Nevada33,6601.04×
Utah33,5831.12×
Connecticut30,9570.92×
Iowa28,5311.04×
Kansas27,5921.05×
Arkansas25,1280.91×
Mississippi22,3400.81×
New Mexico19,4171.16×
Idaho18,0021.07×
Nebraska15,1630.9×
Hawaii14,2270.99×
West Virginia13,6740.88×
New Hampshire13,1161×
Maine11,5420.96×
Washington, District of Columbia9,8490.98×
Rhode Island8,7040.82×
Montana8,0520.87×
Alaska6,9420.97×
South Dakota6,3100.82×
Delaware6,2950.68×
Vermont6,1571.05×
North Dakota6,0970.89×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Firefox audience
BrandAffinityCategory
Wuxia42.08×Literature
DuckDuckGo12.7×Internet & Social Media
Open-source software20.32×Technology & Electronics
RC語音71.4×
Bellami Hair56.82×Beauty & Wellness
Stars9.8×Music & Radio
Immobilien28.01×Business & Career
Free software4.88×Technology & Electronics
Colin Farrell16.22×Movies & TV
Emilia Clarke11.24×Movies & TV
Aura Kingdom49.26×Games
Pixiv12.01×Internet & Social Media
Stardoll100.23×Games
Barbie3.91×Movies & TV
Safari (web browser)8.23×Technology & Electronics
David Miller (cricketer)42.61×
Beverly Hills Chihuahua21.8×Movies & TV
Solaris (operating system)29.49×Technology & Electronics
Bleachers21.93×Music & Radio
Cory Doctorow36.29×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Firefox audience
TraitClusterScore
Need for SecurityCONSERVATISM2.91
PatriotismCONSERVATISM2.14
Risk AppetiteTHRILL1.64
Convenience OrientationPREMIUM1.64
IndividualismJOY1.56
Early Adopter MentalityPOWER1.47

Worldwide distribution

Worldwide audience distribution share by country for Firefox
CountryShare
United States12.5%
China12.1%
Japan5.9%

See Firefox audiences in other countries

More Browser audiences in United States

Frequently asked questions

How many fans does Firefox have in United States?

Firefox has an estimated audience of 3,341,972 people in United States, concentrated in California and Texas.

What is the gender split and age of Firefox fans?

45.6% of Firefox fans are female, 54.4% are male, with an average age of 44.5 years.

Which brands do Firefox fans like most?

Firefox fans show strongest brand affinity for Wuxia (42.08×), DuckDuckGo (12.7×), and Open-source software (20.32×) over the country average.

Where do Firefox fans live in United States?

Firefox fans in United States are most concentrated in California (reach 479,120), Texas (reach 301,850), and Florida (reach 232,363). These three regions account for the largest share of the active audience.

What other brands do Firefox fans also like?

Beyond Firefox itself, the audience over-indexes on DuckDuckGo (12.7×), Open-source software (20.32×), RC語音 (71.4×), and Bellami Hair (56.82×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Firefox. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.