Pleasure Audience in Germany
Pleasure has an estimated audience of 12,643,105 people in Germany. 60.9% are female, 39.1% are male, average age 39.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Satire, Western Union, German television comedy, Tagesschau, Transfermarkt.
The average Pleasure fan in Germany is 39.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Satire, Western Union, German television comedy, with strongest over-indexing on Satire (8.81× the country average). Demographically, the Pleasure audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Sustainability, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic · Subtype: Record label
Demographics of Pleasure fans
| Metric | Value |
|---|---|
| Female | 60.9% |
| Male | 39.1% |
| Average age | 39.5 |
| Estimated audience size | 12,643,105 |
Audience persona
The typical Pleasure fan in Germany is more female, around 39.5 years old, with strong Sustainability tendencies and a notable affinity for Satire.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 2,695,232 | 0.97× |
| Bayern | 2,059,795 | 1.01× |
| Baden-Württemberg | 1,718,357 | 1× |
| Hessen | 1,708,182 | 1.77× |
| Niedersachsen | 1,147,331 | 0.93× |
| Rheinland-Pfalz | 669,845 | 1.06× |
| Berlin | 629,903 | 1.11× |
| Sachsen | 616,069 | 0.99× |
| Schleswig-Holstein | 418,336 | 0.92× |
| Thüringen | 350,303 | 1.09× |
| Brandenburg | 330,695 | 0.84× |
| Sachsen-Anhalt | 294,044 | 0.9× |
| Hamburg | 276,973 | 0.97× |
| Mecklenburg-Vorpommern | 188,835 | 0.78× |
| Saarland | 127,368 | 0.82× |
| Bremen | 88,840 | 0.82× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Satire | 8.81× | Literature |
| Western Union | 6.43× | Business & Career |
| German television comedy | 8.17× | Movies & TV |
| Tagesschau | 2.78× | Movies & TV |
| Transfermarkt | 3.03× | Sports |
| Country rap | 6.33× | Music & Radio |
| Allgäu | 5.65× | Travel & Leisure |
| Arnold Schwarzenegger | 5.54× | Movies & TV |
| Pets | 1.54× | Pets & Animals |
| Headphones | 4.53× | Technology & Electronics |
| Vacation rental | 3.49× | Travel & Leisure |
| Hygiene | 2.65× | Beauty & Wellness |
| Real property | 3.65× | Home & Garden |
| Stuttgart | 2.51× | Travel & Leisure |
| Automobiles | 1.53× | Cars & Mobility |
| North Rhine-Westphalia | 1.92× | Travel & Leisure |
| Westdeutscher Rundfunk | 2.62× | Movies & TV |
| Lieferando.de | 1.73× | Food & Beverages |
| Sports betting | 4.58× | Games |
| Ryanair | 1.77× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.38 |
| Indulgence | JOY | 1.31 |
| Tradition | CONSERVATISM | 1.28 |
| Pet Ownership | JOY | 1.22 |
| Sports Activity | POWER | 1.18 |
| Mindfulness | BALANCE | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.2% |
| India | 5.8% |
| United Kingdom | 4.6% |
See Pleasure audiences in other countries
More Record label audiences in Germany
- Heavy metal music (12,544,963)
- Made in Germany (4,087,058)
- Made in France (1,551,652)
- Playlist (1,043,396)
- Red Bull Records (947,880)
Frequently asked questions
How many fans does Pleasure have in Germany?
Pleasure has an estimated audience of 12,643,105 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Pleasure fans?
60.9% of Pleasure fans are female, 39.1% are male, with an average age of 39.5 years.
Which brands do Pleasure fans like most?
Pleasure fans show strongest brand affinity for Satire (8.81×), Western Union (6.43×), and German television comedy (8.17×) over the country average.
Where do Pleasure fans live in Germany?
Pleasure fans in Germany are most concentrated in Nordrhein-Westfalen (reach 2,695,232), Bayern (reach 2,059,795), and Baden-Württemberg (reach 1,718,357). These three regions account for the largest share of the active audience.
What other brands do Pleasure fans also like?
Beyond Pleasure itself, the audience over-indexes on Western Union (6.43×), German television comedy (8.17×), Tagesschau (2.78×), and Transfermarkt (3.03×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Pleasure. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.