A data profile of the people who buy, follow and care about Pleasure in India — modelled from more than twelve digital signal sources. Pleasure has an estimated audience of 19,747,476 people in India.
Pleasure has an estimated audience of 19,747,476 people in India. 26.3% are female, 73.7% are male, average age 31.9. Top brand affinities: Wikipedia, Instant messaging, Videography, Psychology, Aesthetics.
Top brand affinities include Wikipedia, Instant messaging, Videography, with strongest over-indexing on Wikipedia (2.42× the country average).
Demographically, the Pleasure audience skews more male with an average age of 31.9, and over-indexes on personality traits such as Mindfulness, Spirituality.
The typical Pleasure fan in India is more male, around 31.9 years old, with strong Mindfulness tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Pleasure profile in India.
26.3% are female, 73.7% are male, average age 31.9.
| Metric | Value |
|---|---|
| Female | 26.3% |
| Male | 73.7% |
| Average age | 31.9 |
| Estimated audience size | 19,747,476 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 34% | |
| 20-29 | 30% | |
| 30-39 | 18% | |
| 40-49 | 11% | |
| 50+ | 8% |
of the worldwide Pleasure audience comes from India.
| Country | Share |
|---|---|
| United States | 22.2% |
| India | 5.8% |
| United Kingdom | 4.6% |
The strongest cross-interests of the Pleasure audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Aesthetics | Home & Garden | 2.97× | ||
| 02 | Videography | Internet & Social Media | 2.77× | ||
| 03 | Wikipedia | Internet & Social Media | 2.42× | ||
| 04 | Anthropology | Business & Career | 2.39× | ||
| 05 | Monarchy | Politics & Society | 2.16× | ||
| 06 | Real property | Home & Garden | 2.11× | ||
| 07 | Macau | Travel & Leisure | 2.01× | ||
| 08 | Crossword | Games | 1.91× | ||
| 09 | OnePlus | Technology & Electronics | 1.86× | ||
| 10 | Leather | Fashion & Accessoires | 1.81× | ||
| 11 | Genetics | Kids & Family | 1.81× | ||
| 12 | Pizza | Food & Beverages | 1.76× | ||
| 13 | Instant messaging | Internet & Social Media | 1.67× | ||
| 14 | Cabinetry | Home & Garden | 1.66× | ||
| 15 | Psychology | Business & Career | 1.58× | ||
| 16 | Political science | Business & Career | 1.56× | ||
| 17 | Singapore | Travel & Leisure | 1.56× | ||
| 18 | Lodging | Travel & Leisure | 1.56× | ||
| 19 | Hindustan | Politics & Society | 1.55× | ||
| 20 | Technology & Electronics | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.38× | |
| Spirituality | BALANCE | 1.16× | |
| Extroversion | THRILL | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.90× | |
| Need for Security | CONSERVATISM | 0.92× | |
| Travelling | THRILL | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Pleasure. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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