A data profile of the people who buy, follow and care about Pleasure in Netherlands — modelled from more than twelve digital signal sources. Pleasure has an estimated audience of 2,911,625 people in Netherlands.
The average Pleasure fan in Netherlands is 43.0 years old, more female, and lives primarily in North Holland.
The audience is concentrated in North Holland, Zuid-Holland, North Brabant.
Top brand affinities include Jumbo (supermarket), WhatsApp, Rabobank, with strongest over-indexing on Jumbo (supermarket) (1.7× the country average).
Demographically, the Pleasure audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Mindfulness, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Pleasure fan in Netherlands is more female, around 43.0 years old, with strong Mindfulness tendencies and a notable affinity for Jumbo (supermarket).
The key figures that characterise the Pleasure profile in Netherlands.
61.5% are female, 38.5% are male, average age 43.0.
| Metric | Value |
|---|---|
| Female | 61.5% |
| Male | 38.5% |
| Average age | 43.0 |
| Estimated audience size | 2,911,625 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 29% |
of the worldwide Pleasure audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 22.2% |
| India | 5.8% |
| United Kingdom | 4.6% |
Where the Pleasure audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Holland | ~1M | 1.85× | |
| 02 | Zuid-Holland | ~900K | 1.35× | |
| 03 | Utrecht | ~300K | 1.10× | |
| 04 | Limburg | ~200K | 0.99× | |
| 05 | North Brabant | ~400K | 0.96× | |
| 06 | Friesland | ~100K | 0.96× | |
| 07 | Gelderland | ~300K | 0.94× | |
| 08 | Flevoland | ~80K | 0.93× | |
| 09 | Overijssel | ~200K | 0.91× | |
| 10 | Groningen | ~90K | 0.91× | |
| 11 | Zeeland | ~60K | 0.91× | |
| 12 | Drenthe | ~80K | 0.89× |
The strongest cross-interests of the Pleasure audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sunweb | Travel & Leisure | 2.06× | ||
| 02 | Internet & Social Media | 1.83× | |||
| 03 | Wikipedia | Internet & Social Media | 1.82× | ||
| 04 | Marktplaats.nl | Shopping | 1.80× | ||
| 05 | Hair products | Beauty & Wellness | 1.77× | ||
| 06 | Charity and causes | Business & Career | 1.76× | ||
| 07 | Cruises | Travel & Leisure | 1.76× | ||
| 08 | University | Business & Career | 1.72× | ||
| 09 | Jumbo (supermarket) | Shopping | 1.70× | ||
| 10 | Real property | Home & Garden | 1.70× | ||
| 11 | Rabobank | Business & Career | 1.69× | ||
| 12 | Black Friday (shopping) | Shopping | 1.66× | ||
| 13 | TUI | Travel & Leisure | 1.63× | ||
| 14 | Italian cuisine | Food & Beverages | 1.63× | ||
| 15 | Hornbach | Shopping | 1.60× | ||
| 16 | Current events | Arts & Culture | 1.60× | ||
| 17 | Pets | Pets & Animals | 1.56× | ||
| 18 | Aldi | Shopping | 1.55× | ||
| 19 | MS Mode | Fashion & Accessoires | 1.55× | ||
| 20 | Movies | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.33× | |
| Patriotism | CONSERVATISM | 1.32× | |
| Community Orientation | OPEN | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.87× | |
| Sustainability | BALANCE | 0.91× | |
| Luxury Orientation | PREMIUM | 0.94× |
Pleasure has an estimated audience of 2,911,625 people in Netherlands, concentrated in North Holland and Zuid-Holland.
61.5% of Pleasure fans are female, 38.5% are male, with an average age of 43.0 years.
Pleasure fans show strongest brand affinity for Jumbo (supermarket) (1.7×), WhatsApp (1.83×), and Rabobank (1.69×) over the country average.
Pleasure fans in Netherlands are most concentrated in North Holland (reach ~1M), Zuid-Holland (reach ~900K), and North Brabant (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Pleasure itself, the audience over-indexes on WhatsApp (1.83×), Rabobank (1.69×), Movies (1.51×), and Pets (1.56×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Pleasure. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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