A data profile of the people who buy, follow and care about Pleasure in Spain — modelled from more than twelve digital signal sources. Pleasure has an estimated audience of 9,159,677 people in Spain.
Pleasure has an estimated audience of 9,159,677 people in Spain. 64.0% are female, 36.0% are male, average age 44.3. Top brand affinities: Iberia (airline), WhatsApp, Satire, Rayo Vallecano, Volunteering.
Top brand affinities include Iberia (airline), WhatsApp, Satire, with strongest over-indexing on Iberia (airline) (2.39× the country average).
Demographically, the Pleasure audience skews more female with an average age of 44.3, and over-indexes on personality traits such as Community Orientation, Spirituality.
The typical Pleasure fan in Spain is more female, around 44.3 years old, with strong Community Orientation tendencies and a notable affinity for Iberia (airline).
The key figures that characterise the Pleasure profile in Spain.
64.0% are female, 36.0% are male, average age 44.3.
| Metric | Value |
|---|---|
| Female | 64.0% |
| Male | 36.0% |
| Average age | 44.3 |
| Estimated audience size | 9,159,677 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 15% | |
| 30-39 | 20% | |
| 40-49 | 27% | |
| 50+ | 29% |
of the worldwide Pleasure audience comes from Spain.
| Country | Share |
|---|---|
| United States | 22.2% |
| India | 5.8% |
| United Kingdom | 4.6% |
The strongest cross-interests of the Pleasure audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | New Testament | Politics & Society | 6.42× | ||
| 02 | Satire | Literature | 5.25× | ||
| 03 | Rayo Vallecano | Travel & Leisure | 4.53× | ||
| 04 | Volunteering | Politics & Society | 3.34× | ||
| 05 | Refrigerator | Home & Garden | 3.10× | ||
| 06 | Badoo | Internet & Social Media | 2.73× | ||
| 07 | Internet & Social Media | 2.46× | |||
| 08 | Betfair | Games | 2.45× | ||
| 09 | Iberia (airline) | Travel & Leisure | 2.39× | ||
| 10 | Mango | Shopping | 2.21× | ||
| 11 | Distilled beverage | Food & Beverages | 2.18× | ||
| 12 | Travel website | Travel & Leisure | 2.03× | ||
| 13 | TripAdvisor | Travel & Leisure | 2.02× | ||
| 14 | Aldi | Shopping | 2.00× | ||
| 15 | Charity and causes | Business & Career | 2.00× | ||
| 16 | Self-awareness | Health | 1.92× | ||
| 17 | ABC | Movies & TV | 1.88× | ||
| 18 | Self-love | Health | 1.54× | ||
| 19 | Stradivarius | Shopping | 1.52× | ||
| 20 | Julio Iglesias | Music & Radio | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.52× | |
| Spirituality | BALANCE | 1.33× | |
| Travelling | THRILL | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.86× | |
| Price Sensitivity | PREMIUM | 0.90× | |
| Design Affinity | PREMIUM | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Pleasure. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.