Pleasure Audience in Spain
Pleasure has an estimated audience of 9,159,677 people in Spain. 64.0% are female, 36.0% are male, average age 44.3. Top brand affinities: Aldi, MSN, TripAdvisor, Julio Iglesias, Iberia (airline).
Top brand affinities include Aldi, MSN, TripAdvisor, with strongest over-indexing on Aldi (2.89× the country average). Demographically, the Pleasure audience skews more female with an average age of 44.3, and over-indexes on personality traits such as Mindfulness, Community Orientation.
Category: Politics & Society · Type: Topic · Subtype: Record label
Demographics of Pleasure fans
| Metric | Value |
|---|---|
| Female | 64.0% |
| Male | 36.0% |
| Average age | 44.3 |
| Estimated audience size | 9,159,677 |
Audience persona
The typical Pleasure fan in Spain is more female, around 44.3 years old, with strong Mindfulness tendencies and a notable affinity for Aldi.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Aldi | 2.89× | Shopping |
| MSN | 3.12× | News |
| TripAdvisor | 3.21× | Travel & Leisure |
| Julio Iglesias | 2.6× | Music & Radio |
| Iberia (airline) | 1.8× | Travel & Leisure |
| Dentistry | 4.03× | Business & Career |
| Movistar | 2.24× | Technology & Electronics |
| Stradivarius | 2.24× | Shopping |
| Livemusic | 2.93× | Music & Radio |
| Girona | 2.95× | Sports |
| 1.67× | Internet & Social Media | |
| Catering | 4.25× | Food & Beverages |
| Badoo | 2.41× | Internet & Social Media |
| Coches.net | 1.71× | Cars & Mobility |
| Mapfre | 2.16× | Business & Career |
| ABC | 1.91× | Movies & TV |
| CAC 40 | 2.07× | Business & Career |
| Self-awareness | 1.95× | Health |
| Sarah Jessica Parker | 4.79× | Movies & TV |
| Kundalini yoga | 3.68× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.25 |
| Community Orientation | OPEN | 1.18 |
| Travelling | THRILL | 1.01 |
| Tradition | CONSERVATISM | 1 |
| Pet Ownership | JOY | 0.98 |
| Social Media Usage | JOY | 0.97 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.2% |
| India | 5.8% |
| United Kingdom | 4.6% |
See Pleasure audiences in other countries
More Record label audiences in Spain
- Heavy metal music (8,293,238)
- Musea (1,410,519)
- Harthouse (940,563)
- Made in France (853,671)
- Clambake (705,363)
How to read this data
Audience size is the estimated number of people in Spain who actively search for Pleasure. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.