Pleasure Audience in Canada
Pleasure has an estimated audience of 7,729,168 people in Canada. 60.2% are female, 39.8% are male, average age 40.8. Top regions: Ontario, Quebec, British Columbia. Top brand affinities: Real property, Western Union, Bored Panda, Bruce Willis, Blanket.
The average Pleasure fan in Canada is 40.8 years old, more female, and lives primarily in Ontario. The audience is concentrated in Ontario, Quebec, British Columbia. Top brand affinities include Real property, Western Union, Bored Panda, with strongest over-indexing on Real property (1.8× the country average). Demographically, the Pleasure audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Tradition, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Pleasure fans
| Metric | Value |
|---|---|
| Female | 60.2% |
| Male | 39.8% |
| Average age | 40.8 |
| Estimated audience size | 7,729,168 |
Audience persona
The typical Pleasure fan in Canada is more female, around 40.8 years old, with strong Tradition tendencies and a notable affinity for Real property.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 4,449,181 | 1.37× |
| Quebec | 1,858,743 | 1.0× |
| British Columbia | 1,422,909 | 1.23× |
| Alberta | 1,065,633 | 1.12× |
| Manitoba | 295,646 | 1.02× |
| Saskatchewan | 246,168 | 1.01× |
| Nova Scotia | 244,513 | 1.06× |
| New Brunswick | 171,615 | 0.96× |
| Newfoundland and Labrador | 104,390 | 0.89× |
| Prince Edward Island | 34,812 | 0.92× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Real property | 1.8× | Home & Garden |
| Western Union | 1.67× | Business & Career |
| Bored Panda | 2.15× | Internet & Social Media |
| Bruce Willis | 1.52× | Movies & TV |
| Blanket | 1.63× | Home & Garden |
| John Travolta | 1.94× | Movies & TV |
| Drew Barrymore | 1.63× | Movies & TV |
| Robin Williams | 1.6× | Movies & TV |
| Italo disco | 3.07× | Music & Radio |
| Duvet | 2.11× | Home & Garden |
| Torrid | 1.65× | Fashion & Accessoires |
| Cora (hypermarket) | 1.57× | Shopping |
| Ashton Kutcher | 1.85× | Movies & TV |
| Alison Brie | 1.51× | Movies & TV |
| Scentsy | 2.1× | Home & Garden |
| Ferry | 1.52× | Travel & Leisure |
| Hulk Hogan | 1.96× | Sports |
| Meghan Trainor | 1.5× | Music & Radio |
| Ramen | 1.55× | Food & Beverages |
| Image scanner | 1.79× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.2 |
| Extroversion | THRILL | 1.16 |
| LGBTQ+ Identity | OPEN | 1.13 |
| Spirituality | BALANCE | 1.12 |
| Individualism | JOY | 1.11 |
| Community Orientation | OPEN | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.2% |
| India | 5.8% |
| United Kingdom | 4.6% |
See Pleasure audiences in other countries
More Politics & Society audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
Frequently asked questions
How many fans does Pleasure have in Canada?
Pleasure has an estimated audience of 7,729,168 people in Canada, concentrated in Ontario and Quebec.
What is the gender split and age of Pleasure fans?
60.2% of Pleasure fans are female, 39.8% are male, with an average age of 40.8 years.
Which brands do Pleasure fans like most?
Pleasure fans show strongest brand affinity for Real property (1.8×), Western Union (1.67×), and Bored Panda (2.15×) over the country average.
Where do Pleasure fans live in Canada?
Pleasure fans in Canada are most concentrated in Ontario (reach 4,449,181), Quebec (reach 1,858,743), and British Columbia (reach 1,422,909). These three regions account for the largest share of the active audience.
What other brands do Pleasure fans also like?
Beyond Pleasure itself, the audience over-indexes on Western Union (1.67×), Bored Panda (2.15×), Bruce Willis (1.52×), and Blanket (1.63×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Pleasure. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.