A data profile of the people who buy, follow and care about Pleasure in Canada — modelled from more than twelve digital signal sources. Pleasure has an estimated audience of 7,729,168 people in Canada.
The average Pleasure fan in Canada is 40.8 years old, more female, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, British Columbia.
Top brand affinities include Real property, Western Union, Bored Panda, with strongest over-indexing on Real property (1.8× the country average).
Demographically, the Pleasure audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Tradition, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Pleasure fan in Canada is more female, around 40.8 years old, with strong Tradition tendencies and a notable affinity for Real property.
The key figures that characterise the Pleasure profile in Canada.
60.2% are female, 39.8% are male, average age 40.8.
| Metric | Value |
|---|---|
| Female | 60.2% |
| Male | 39.8% |
| Average age | 40.8 |
| Estimated audience size | 7,729,168 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 24% |
of the worldwide Pleasure audience comes from Canada.
| Country | Share |
|---|---|
| United States | 22.2% |
| India | 5.8% |
| United Kingdom | 4.6% |
Where the Pleasure audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ontario | ~4.5M | 1.37× | |
| 02 | British Columbia | ~1.5M | 1.23× | |
| 03 | Alberta | ~1M | 1.12× | |
| 04 | Nova Scotia | ~200K | 1.06× | |
| 05 | Manitoba | ~300K | 1.02× | |
| 06 | Saskatchewan | ~200K | 1.01× | |
| 07 | Quebec | ~2M | 1.00× | |
| 08 | New Brunswick | ~200K | 0.96× | |
| 09 | Prince Edward Island | ~30K | 0.92× | |
| 10 | Newfoundland and Labrador | ~100K | 0.89× |
The strongest cross-interests of the Pleasure audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Italo disco | Music & Radio | 3.07× | ||
| 02 | Bored Panda | Internet & Social Media | 2.15× | ||
| 03 | Duvet | Home & Garden | 2.11× | ||
| 04 | Scentsy | Home & Garden | 2.10× | ||
| 05 | Hulk Hogan | Sports | 1.96× | ||
| 06 | John Travolta | Movies & TV | 1.94× | ||
| 07 | Ashton Kutcher | Movies & TV | 1.85× | ||
| 08 | Real property | Home & Garden | 1.80× | ||
| 09 | Image scanner | Technology & Electronics | 1.79× | ||
| 10 | Western Union | Business & Career | 1.67× | ||
| 11 | Torrid | Fashion & Accessoires | 1.65× | ||
| 12 | Blanket | Home & Garden | 1.63× | ||
| 13 | Drew Barrymore | Movies & TV | 1.63× | ||
| 14 | Robin Williams | Movies & TV | 1.60× | ||
| 15 | Cora (hypermarket) | Shopping | 1.57× | ||
| 16 | Ramen | Food & Beverages | 1.55× | ||
| 17 | Bruce Willis | Movies & TV | 1.52× | ||
| 18 | Ferry | Travel & Leisure | 1.52× | ||
| 19 | Alison Brie | Movies & TV | 1.51× | ||
| 20 | Meghan Trainor | Music & Radio | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.20× | |
| Extroversion | THRILL | 1.16× | |
| Spirituality | BALANCE | 1.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.73× | |
| Social Media Usage | JOY | 0.91× | |
| Design Affinity | PREMIUM | 0.91× |
Pleasure has an estimated audience of 7,729,168 people in Canada, concentrated in Ontario and Quebec.
60.2% of Pleasure fans are female, 39.8% are male, with an average age of 40.8 years.
Pleasure fans show strongest brand affinity for Real property (1.8×), Western Union (1.67×), and Bored Panda (2.15×) over the country average.
Pleasure fans in Canada are most concentrated in Ontario (reach ~4.5M), Quebec (reach ~2M), and British Columbia (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Pleasure itself, the audience over-indexes on Western Union (1.67×), Bored Panda (2.15×), Bruce Willis (1.52×), and Blanket (1.63×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Pleasure. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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