Pleasure Audience in Brazil
Pleasure has an estimated audience of 14,407,594 people in Brazil. 67.5% are female, 32.5% are male, average age 38.8. Top brand affinities: Sociedade Esportiva Palmeiras, Harry Potter, Sport Club Corinthians Paulista, São Paulo FC, Neymar.
Top brand affinities include Sociedade Esportiva Palmeiras, Harry Potter, Sport Club Corinthians Paulista, with strongest over-indexing on Sociedade Esportiva Palmeiras (1.54× the country average). Demographically, the Pleasure audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Mindfulness, Creativity.
Category: Politics & Society · Type: Topic · Subtype: Record label
Demographics of Pleasure fans
| Metric | Value |
|---|---|
| Female | 67.5% |
| Male | 32.5% |
| Average age | 38.8 |
| Estimated audience size | 14,407,594 |
Audience persona
The typical Pleasure fan in Brazil is more female, around 38.8 years old, with strong Mindfulness tendencies and a notable affinity for Sociedade Esportiva Palmeiras.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sociedade Esportiva Palmeiras | 1.54× | Sports |
| Harry Potter | 1.77× | Movies & TV |
| Sport Club Corinthians Paulista | 1.68× | Sports |
| São Paulo FC | 1.7× | Sports |
| Neymar | 2.03× | Sports |
| TikTok | 2.18× | Internet & Social Media |
| Preta Gil | 1.83× | Music & Radio |
| Nature | 1.81× | Home & Garden |
| 1.65× | Internet & Social Media | |
| Sephora | 2.84× | Shopping |
| Spotify | 2.04× | Internet & Social Media |
| Children's clothing | 2.5× | Fashion & Accessoires |
| Sport Club Internacional | 1.57× | Sports |
| Skin care | 2.5× | Beauty & Wellness |
| UEFA Champions League | 1.88× | Sports |
| Fast food | 1.92× | Food & Beverages |
| AliExpress | 2.13× | Shopping |
| Hypermarket | 2.16× | Shopping |
| Samsung | 2.1× | Technology & Electronics |
| Handbags | 2.19× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 2.1 |
| Creativity | OPEN | 1.88 |
| Price Sensitivity | PREMIUM | 1.74 |
| Spirituality | BALANCE | 1.63 |
| Tradition | CONSERVATISM | 1.6 |
| Risk Appetite | THRILL | 1.59 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.2% |
| India | 5.8% |
| United Kingdom | 4.6% |
See Pleasure audiences in other countries
More Record label audiences in Brazil
- Heavy metal music (12,111,660)
- Musea (12,011,160)
- Clambake (1,887,679)
- Playlist (1,678,445)
- Riot! (1,345,200)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Pleasure. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.