Pleasure Audience in Brazil

Pleasure has an estimated audience of 14,407,594 people in Brazil. 67.5% are female, 32.5% are male, average age 38.8. Top brand affinities: Sociedade Esportiva Palmeiras, Harry Potter, Sport Club Corinthians Paulista, São Paulo FC, Neymar.

Top brand affinities include Sociedade Esportiva Palmeiras, Harry Potter, Sport Club Corinthians Paulista, with strongest over-indexing on Sociedade Esportiva Palmeiras (1.54× the country average). Demographically, the Pleasure audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Mindfulness, Creativity.

Category: Politics & Society · Type: Topic · Subtype: Record label

Demographics of Pleasure fans

Demographic split for Pleasure audience in Brazil
MetricValue
Female67.5%
Male32.5%
Average age38.8
Estimated audience size14,407,594

Audience persona

The typical Pleasure fan in Brazil is more female, around 38.8 years old, with strong Mindfulness tendencies and a notable affinity for Sociedade Esportiva Palmeiras.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pleasure audience
BrandAffinityCategory
Sociedade Esportiva Palmeiras1.54×Sports
Harry Potter1.77×Movies & TV
Sport Club Corinthians Paulista1.68×Sports
São Paulo FC1.7×Sports
Neymar2.03×Sports
TikTok2.18×Internet & Social Media
Preta Gil1.83×Music & Radio
Nature1.81×Home & Garden
WhatsApp1.65×Internet & Social Media
Sephora2.84×Shopping
Spotify2.04×Internet & Social Media
Children's clothing2.5×Fashion & Accessoires
Sport Club Internacional1.57×Sports
Skin care2.5×Beauty & Wellness
UEFA Champions League1.88×Sports
Fast food1.92×Food & Beverages
AliExpress2.13×Shopping
Hypermarket2.16×Shopping
Samsung2.1×Technology & Electronics
Handbags2.19×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pleasure audience
TraitClusterScore
MindfulnessBALANCE2.1
CreativityOPEN1.88
Price SensitivityPREMIUM1.74
SpiritualityBALANCE1.63
TraditionCONSERVATISM1.6
Risk AppetiteTHRILL1.59

Worldwide distribution

Worldwide audience distribution share by country for Pleasure
CountryShare
United States22.2%
India5.8%
United Kingdom4.6%

See Pleasure audiences in other countries

More Record label audiences in Brazil

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Pleasure. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.