A data profile of the people who buy, follow and care about Pleasure in Brazil — modelled from more than twelve digital signal sources. Pleasure has an estimated audience of 14,407,594 people in Brazil.
Pleasure has an estimated audience of 14,407,594 people in Brazil. 67.5% are female, 32.5% are male, average age 38.8. Top brand affinities: MSN, Spotify, Spanish language, Samsung, College.
Top brand affinities include MSN, Spotify, Spanish language, with strongest over-indexing on MSN (2.11× the country average).
Demographically, the Pleasure audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Family Orientation, Tradition.
The typical Pleasure fan in Brazil is more female, around 38.8 years old, with strong Family Orientation tendencies and a notable affinity for MSN.
The key figures that characterise the Pleasure profile in Brazil.
67.5% are female, 32.5% are male, average age 38.8.
| Metric | Value |
|---|---|
| Female | 67.5% |
| Male | 32.5% |
| Average age | 38.8 |
| Estimated audience size | 14,407,594 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 20% |
of the worldwide Pleasure audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 22.2% |
| India | 5.8% |
| United Kingdom | 4.6% |
The strongest cross-interests of the Pleasure audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Deborah Secco | Movies & TV | 2.44× | ||
| 02 | Spanish language | Politics & Society | 2.29× | ||
| 03 | Juliana Paes | Movies & TV | 2.29× | ||
| 04 | Fandom | Literature | 2.23× | ||
| 05 | MSN | News | 2.11× | ||
| 06 | Iberia (airline) | Travel & Leisure | 2.01× | ||
| 07 | Bossa nova | Music & Radio | 1.87× | ||
| 08 | Mexico | Travel & Leisure | 1.84× | ||
| 09 | Wikipedia | Internet & Social Media | 1.72× | ||
| 10 | Breaking Bad | Movies & TV | 1.71× | ||
| 11 | Bad Bunny | Music & Radio | 1.67× | ||
| 12 | Lodging | Travel & Leisure | 1.65× | ||
| 13 | The Big Bang Theory | Movies & TV | 1.63× | ||
| 14 | Spotify | Internet & Social Media | 1.61× | ||
| 15 | Internet & Social Media | 1.56× | |||
| 16 | Samsung | Technology & Electronics | 1.53× | ||
| 17 | College | Business & Career | 1.53× | ||
| 18 | Hypermarket | Shopping | 1.53× | ||
| 19 | Reggae | Music & Radio | 1.53× | ||
| 20 | Baking | Food & Beverages | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.36× | |
| Tradition | CONSERVATISM | 1.30× | |
| Creativity | OPEN | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.77× | |
| Luxury Orientation | PREMIUM | 0.77× | |
| Need for Security | CONSERVATISM | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Pleasure. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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