A data profile of the people who buy, follow and care about Fandom in Brazil — modelled from more than twelve digital signal sources. Fandom has an estimated audience of 3,586,141 people in Brazil.
The average Fandom fan in Brazil is 32.2 years old, balanced, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Ceará, Rio de Janeiro.
Top brand affinities include Fanatics, Wattpad, Ska, with strongest over-indexing on Fanatics (21.27× the country average).
Demographically, the Fandom audience skews balanced with an average age of 32.2, and over-indexes on personality traits such as Urban Lifestyle, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Fandom fan in Brazil is balanced, around 32.2 years old, with strong Urban Lifestyle tendencies and a notable affinity for Fanatics.
The key figures that characterise the Fandom profile in Brazil.
50.9% are female, 49.1% are male, average age 32.2.
| Metric | Value |
|---|---|
| Female | 50.9% |
| Male | 49.1% |
| Average age | 32.2 |
| Estimated audience size | 3,586,141 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 40% | |
| 20-29 | 23% | |
| 30-39 | 15% | |
| 40-49 | 12% | |
| 50+ | 11% |
of the worldwide Fandom audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 23.3% |
| India | 6.9% |
| Mexico | 5.0% |
Where the Fandom audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ceará | ~600K | 3.51× | |
| 02 | Alagoas | ~70K | 1.30× | |
| 03 | Amapá | ~10K | 1.16× | |
| 04 | Amazonas | ~70K | 1.14× | |
| 05 | Pará | ~100K | 1.07× | |
| 06 | Paraíba | ~70K | 1.02× | |
| 07 | Acre | ~10K | 1.02× | |
| 08 | Pernambuco | ~200K | 1.01× | |
| 09 | Maranhão | ~90K | 0.98× | |
| 10 | Rio Grande do Sul | ~200K | 0.96× | |
| 11 | Rio Grande do Norte | ~60K | 0.96× | |
| 12 | Rio de Janeiro | ~300K | 0.95× | |
| 13 | Piauí | ~50K | 0.95× | |
| 14 | Paraná | ~200K | 0.94× | |
| 15 | Roraima | ~9K | 0.93× | |
| 16 | Sergipe | ~30K | 0.92× | |
| 17 | Rondônia | ~30K | 0.86× | |
| 18 | Tocantins | ~20K | 0.83× | |
| 19 | Bahia | ~200K | 0.81× | |
| 20 | Goiás | ~100K | 0.81× | |
| 21 | São Paulo | ~700K | 0.78× | |
| 22 | Espírito Santo | ~60K | 0.78× | |
| 23 | Mato Grosso do Sul | ~40K | 0.77× | |
| 24 | Mato Grosso | ~50K | 0.76× | |
| 25 | Federal District | ~50K | 0.75× | |
| 26 | Santa Catarina | ~100K | 0.73× | |
| 27 | Minas Gerais | ~300K | 0.69× |
The strongest cross-interests of the Fandom audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Madness (band) | Music & Radio | 29.67× | ||
| 02 | Fanatics | Fashion & Accessoires | 21.27× | ||
| 03 | Goldie Hawn | Movies & TV | 16.88× | ||
| 04 | Ska | Music & Radio | 12.53× | ||
| 05 | Park Bo-gum | Movies & TV | 6.88× | ||
| 06 | Wattpad | Internet & Social Media | 5.26× | ||
| 07 | Humorism | Literature | 3.62× | ||
| 08 | romantic comedies | Movies & TV | 3.62× | ||
| 09 | BTS | Music & Radio | 3.40× | ||
| 10 | Roblox | Games | 2.47× | ||
| 11 | Michael Jackson | Music & Radio | 2.30× | ||
| 12 | TikTok | Internet & Social Media | 2.24× | ||
| 13 | Pleasure | Politics & Society | 2.23× | ||
| 14 | Stranger Things | Movies & TV | 1.99× | ||
| 15 | Gospel music | Music & Radio | 1.99× | ||
| 16 | Harry Potter | Movies & TV | 1.89× | ||
| 17 | Music videos | Music & Radio | 1.84× | ||
| 18 | Televisions | Technology & Electronics | 1.63× | ||
| 19 | Magazines | Literature | 1.62× | ||
| 20 | Pop music | Music & Radio | 1.62× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.60× | |
| Social Media Usage | JOY | 1.59× | |
| Extroversion | THRILL | 1.47× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.84× | |
| Quality Awareness | PREMIUM | 0.85× | |
| Individualism | JOY | 0.91× |
Fandom has an estimated audience of 3,586,141 people in Brazil, concentrated in São Paulo and Ceará.
50.9% of Fandom fans are female, 49.1% are male, with an average age of 32.2 years.
Fandom fans show strongest brand affinity for Fanatics (21.27×), Wattpad (5.26×), and Ska (12.53×) over the country average.
Fandom fans in Brazil are most concentrated in São Paulo (reach ~700K), Ceará (reach ~600K), and Rio de Janeiro (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Fandom itself, the audience over-indexes on Wattpad (5.26×), Ska (12.53×), Harry Potter (1.89×), and Madness (band) (29.67×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Fandom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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