A data profile of the people who buy, follow and care about Humorism in Brazil — modelled from more than twelve digital signal sources. Humorism has an estimated audience of 6,554,688 people in Brazil.
Humorism has an estimated audience of 6,554,688 people in Brazil. 58.8% are female, 41.2% are male, average age 37.5. Top brand affinities: CR Vasco da Gama, Fluminense FC, Esporte Clube Bahia, Instagram, Country music.
Top brand affinities include CR Vasco da Gama, Fluminense FC, Esporte Clube Bahia, with strongest over-indexing on CR Vasco da Gama (1.85× the country average).
Demographically, the Humorism audience skews more female with an average age of 37.5, and over-indexes on personality traits such as Patriotism, Tradition.
The typical Humorism fan in Brazil is more female, around 37.5 years old, with strong Patriotism tendencies and a notable affinity for CR Vasco da Gama.
The key figures that characterise the Humorism profile in Brazil.
58.8% are female, 41.2% are male, average age 37.5.
| Metric | Value |
|---|---|
| Female | 58.8% |
| Male | 41.2% |
| Average age | 37.5 |
| Estimated audience size | 6,554,688 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 24% | |
| 30-39 | 19% | |
| 40-49 | 18% | |
| 50+ | 18% |
of the worldwide Humorism audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 24.0% |
| Brazil | 8.6% |
| France | 5.4% |
The strongest cross-interests of the Humorism audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fandom | Literature | 3.62× | ||
| 02 | Public transport | Cars & Mobility | 3.07× | ||
| 03 | Internet & Social Media | 2.67× | |||
| 04 | Esporte Clube Bahia | Sports | 2.27× | ||
| 05 | MSN | News | 1.99× | ||
| 06 | CR Vasco da Gama | Sports | 1.85× | ||
| 07 | Rock music | Music & Radio | 1.85× | ||
| 08 | Pop music | Music & Radio | 1.85× | ||
| 09 | Soul music | Music & Radio | 1.85× | ||
| 10 | Radio | Technology & Electronics | 1.85× | ||
| 11 | Fluminense FC | Sports | 1.84× | ||
| 12 | Telecommunication | Technology & Electronics | 1.83× | ||
| 13 | Hip hop music | Music & Radio | 1.82× | ||
| 14 | Country music | Music & Radio | 1.78× | ||
| 15 | Action movies | Movies & TV | 1.74× | ||
| 16 | Jazz music | Music & Radio | 1.73× | ||
| 17 | Internet & Social Media | 1.66× | |||
| 18 | Electronic music | Music & Radio | 1.64× | ||
| 19 | Botafogo de Futebol e Regatas | Sports | 1.60× | ||
| 20 | Medicine | Business & Career | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.71× | |
| Tradition | CONSERVATISM | 2.13× | |
| Spirituality | BALANCE | 1.64× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.39× | |
| Luxury Orientation | PREMIUM | 0.55× | |
| Design Affinity | PREMIUM | 0.56× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Humorism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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