Humorism Audience in United States
Humorism has an estimated audience of 18,294,303 people in United States. 54.7% are female, 45.3% are male, average age 40.2. Top brand affinities: Goop, Governor of Michigan, Wok, Google Home, Grinch.
Top brand affinities include Goop, Governor of Michigan, Wok, with strongest over-indexing on Goop (15.85× the country average). Demographically, the Humorism audience skews balanced with an average age of 40.2, and over-indexes on personality traits such as Patriotism, Extroversion.
Category: Literature · Type: Topic
Demographics of Humorism fans
| Metric | Value |
|---|---|
| Female | 54.7% |
| Male | 45.3% |
| Average age | 40.2 |
| Estimated audience size | 18,294,303 |
Audience persona
The typical Humorism fan in United States is balanced, around 40.2 years old, with strong Patriotism tendencies and a notable affinity for Goop.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goop | 15.85× | Internet & Social Media |
| Governor of Michigan | 15.36× | Politics & Society |
| Wok | 12.5× | Food & Beverages |
| Google Home | 12.07× | Technology & Electronics |
| Grinch | 7.08× | Movies & TV |
| Hibachi | 13.54× | Food & Beverages |
| La Jolla | 14.06× | Travel & Leisure |
| Grace Slick | 13.3× | Music & Radio |
| Nationality | 3.09× | Politics & Society |
| headspace | 13.17× | Health |
| No Escape (1994 film) | 15.82× | Movies & TV |
| Hipster | 12.38× | Politics & Society |
| Israel | 2.63× | Travel & Leisure |
| Cherish (group) | 13.47× | Music & Radio |
| Vocal harmony | 5.5× | Music & Radio |
| El Paso County, Colorado | 14.41× | Travel & Leisure |
| Elsword | 18.18× | Games |
| Combat sport | 1.7× | Sports |
| TV Fanatic | 10.78× | Movies & TV |
| Kikar HaShabbat | 16.22× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.74 |
| Extroversion | THRILL | 1.61 |
| Spirituality | BALANCE | 1.56 |
| Tradition | CONSERVATISM | 1.48 |
| Individualism | JOY | 1.36 |
| Urban Lifestyle | OPEN | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.0% |
| Brazil | 8.6% |
| France | 5.4% |
See Humorism audiences in other countries
More Literature audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Humorism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.