Rascasse Audience Intelligence

Humorism Audience in United States

A data profile of the people who buy, follow and care about Humorism in United States — modelled from more than twelve digital signal sources. Humorism has an estimated audience of 18,294,303 people in United States.

#1267among Topic in United States#31in Literature

The average Humorism fan in United States is 40.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Web server, Berlin Wall, Heath Ledger, with strongest over-indexing on Web server (6.42× the country average).

Demographically, the Humorism audience skews balanced with an average age of 40.2, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Humorism fan in United States is balanced, around 40.2 years old, with strong Patriotism tendencies and a notable affinity for Web server.

Category: Literature · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Humorism profile in United States.

Audience size
18.3M
in United States
Gender
54.7%♀
45.3% male
Age
40.2
average years
Country rank
#1843
Topic in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Humorism fans

54.7% are female, 45.3% are male, average age 40.2.

Fig. 02

Gender split

54.7%
Female
45.3%
Male
Demographic split for Humorism audience in United States
MetricValue
Female54.7%
Male45.3%
Average age40.2
Estimated audience size18,294,303
Fig. 03

Age distribution

Ø 40.2
average years
Age distribution of the Humorism audience in United States
Age bracketShare%
16-1920%
20-2917%
30-3918%
40-4921%
50+24%
Fig. 04

Worldwide distribution

24.0%

of the worldwide Humorism audience comes from United States.

Worldwide audience distribution share by country for Humorism
CountryShare
United States24.0%
Brazil8.6%
France5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Humorism audience in United States is strongest.

Fig. 05

Top regions by affinity

Humorism fans by region: top regions in United States
#RegionReachAffinity×
01Washington~500K1.49×
02Pennsylvania~700K1.12×
03Massachusetts~400K1.11×
04Alaska~40K1.11×
05Vermont~30K1.08×
06California~2M1.06×
07South Dakota~40K1.06×
08North Dakota~40K1.06×
09Idaho~90K1.03×
10Montana~50K1.03×
11New Hampshire~70K1.01×
12Oregon~200K1.00×
13Connecticut~200K1.00×
14Mississippi~200K1.00×
15New York~1M0.99×
16Minnesota~300K0.99×
17West Virginia~80K0.99×
18Maine~70K0.99×
19Rhode Island~60K0.99×
20Washington, District of Columbia~50K0.99×
21Delaware~50K0.99×
22Virginia~400K0.98×
23Maryland~300K0.98×
24Louisiana~200K0.98×
25Hawaii~80K0.98×
26Wisconsin~300K0.97×
27Oklahoma~200K0.97×
28Utah~200K0.97×
29Kansas~100K0.97×
30Nebraska~90K0.97×
31Kentucky~200K0.96×
32Iowa~100K0.96×
33Arkansas~100K0.96×
34New Mexico~90K0.96×
35Alabama~200K0.95×
36North Carolina~500K0.94×
37New Jersey~400K0.94×
38Arizona~400K0.94×
39Colorado~300K0.94×
40Georgia~500K0.93×
41Missouri~300K0.93×
42Nevada~200K0.93×
43Indiana~300K0.92×
44South Carolina~300K0.92×
45Tennessee~300K0.91×
46Illinois~500K0.90×
47Michigan~400K0.90×
48Texas~1.5M0.88×
49Ohio~500K0.88×
50Florida~1M0.82×
Fig. 06

Affinity by region

Affinity by region — Humorism, United States
0.82×1.00×1.49×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Humorism audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Humorism audience
#·InterestCategoryAffinity×
01Berlin WallTravel & Leisure8.55×
02Web serverTechnology & Electronics6.42×
03Heath LedgerMovies & TV5.87×
04ImprovisationMusic & Radio5.66×
05Chat roomInternet & Social Media3.85×
06Virtual realityTechnology & Electronics2.86×
07SarcasmPolitics & Society2.83×
08Britney SpearsMusic & Radio2.69×
09GeneticsKids & Family2.43×
10FolklorePolitics & Society2.23×
11RadioTechnology & Electronics2.20×
12Subscription business modelShopping2.02×
13NostalgiaHome & Garden1.95×
14SubwayFood & Beverages1.93×
15Viral videoInternet & Social Media1.87×
16DrawingHome & Garden1.79×
17Pizza HutFood & Beverages1.77×
18Stand-up comedyMovies & TV1.63×
19LivestockPets & Animals1.54×
20NatureHome & Garden1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Humorism audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Humorism audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.35×
SpiritualityBALANCE1.76×
TraditionCONSERVATISM1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Humorism audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.55×
Luxury OrientationPREMIUM0.61×
Pet OwnershipJOY0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Humorism have in United States?

Humorism has an estimated audience of 18,294,303 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Humorism fans?

54.7% of Humorism fans are female, 45.3% are male, with an average age of 40.2 years.

03

Which brands do Humorism fans like most?

Humorism fans show strongest brand affinity for Web server (6.42×), Berlin Wall (8.55×), and Heath Ledger (5.87×) over the country average.

04

Where do Humorism fans live in United States?

Humorism fans in United States are most concentrated in California (reach ~2M), Texas (reach ~1.5M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Humorism fans also like?

Beyond Humorism itself, the audience over-indexes on Berlin Wall (8.55×), Heath Ledger (5.87×), Genetics (2.43×), and Nature (1.53×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

More Literature audiences in United States

See Humorism audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Humorism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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