Humorism Audience in United States
Humorism has an estimated audience of 18,294,303 people in United States. 54.7% are female, 45.3% are male, average age 40.2. Top brand affinities: Capital One, Google Maps, CarGurus, Indeed.com, Circle K.
Top brand affinities include Capital One, Google Maps, CarGurus, with strongest over-indexing on Capital One (16.98× the country average). Demographically, the Humorism audience skews balanced with an average age of 40.2, and over-indexes on personality traits such as Patriotism, Extroversion.
Category: Literature · Type: Topic
Demographics of Humorism fans
| Metric | Value |
|---|---|
| Female | 54.7% |
| Male | 45.3% |
| Average age | 40.2 |
| Estimated audience size | 18,294,303 |
Audience persona
The typical Humorism fan in United States is balanced, around 40.2 years old, with strong Patriotism tendencies and a notable affinity for Capital One.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Capital One | 16.98× | Business & Career |
| Google Maps | 15.62× | Internet & Social Media |
| CarGurus | 18.52× | Cars & Mobility |
| Indeed.com | 11.61× | Business & Career |
| Circle K | 17.27× | Shopping |
| AccuWeather | 14.38× | Home & Garden |
| Beetlejuice | 10.32× | Movies & TV |
| DeviantArt | 14.84× | Internet & Social Media |
| Aaron Rodgers | 13.08× | Sports |
| Bruce Willis | 14.58× | Movies & TV |
| Billy Bob Thornton | 17.06× | Movies & TV |
| Khan Academy | 16.1× | Business & Career |
| Enterprise Rent-A-Car | 11.63× | Cars & Mobility |
| Diane Keaton | 11.84× | Movies & TV |
| Cillian Murphy | 21.17× | Movies & TV |
| Google News | 10.22× | News |
| ICloud | 15.93× | Technology & Electronics |
| Blake Lively | 16.42× | Movies & TV |
| Charlie Hunnam | 16.08× | Movies & TV |
| Matthew McConaughey | 13.59× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.74 |
| Extroversion | THRILL | 1.61 |
| Spirituality | BALANCE | 1.56 |
| Tradition | CONSERVATISM | 1.48 |
| Individualism | JOY | 1.36 |
| Urban Lifestyle | OPEN | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.0% |
| Brazil | 8.6% |
| France | 5.4% |
See Humorism audiences in other countries
More Literature audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Humorism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.