A data profile of the people who buy, follow and care about Humorism in Spain — modelled from more than twelve digital signal sources. Humorism has an estimated audience of 3,345,062 people in Spain.
Humorism has an estimated audience of 3,345,062 people in Spain. 52.0% are female, 48.0% are male, average age 45.3. Top brand affinities: Satire, Jessica Chastain, WhatsApp, New Testament, Iberia (airline).
Top brand affinities include Satire, Jessica Chastain, WhatsApp, with strongest over-indexing on Satire (14.83× the country average).
Demographically, the Humorism audience skews balanced with an average age of 45.3, and over-indexes on personality traits such as Patriotism, Spirituality.
The typical Humorism fan in Spain is balanced, around 45.3 years old, with strong Patriotism tendencies and a notable affinity for Satire.
The key figures that characterise the Humorism profile in Spain.
52.0% are female, 48.0% are male, average age 45.3.
| Metric | Value |
|---|---|
| Female | 52.0% |
| Male | 48.0% |
| Average age | 45.3 |
| Estimated audience size | 3,345,062 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 14% | |
| 30-39 | 23% | |
| 40-49 | 29% | |
| 50+ | 30% |
of the worldwide Humorism audience comes from Spain.
| Country | Share |
|---|---|
| United States | 24.0% |
| Brazil | 8.6% |
| France | 5.4% |
The strongest cross-interests of the Humorism audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bleacher Report | Sports | 21.50× | ||
| 02 | Jessica Chastain | Movies & TV | 20.00× | ||
| 03 | Stanley Cup | Sports | 20.00× | ||
| 04 | Old Testament | Politics & Society | 18.61× | ||
| 05 | Satire | Literature | 14.83× | ||
| 06 | New Testament | Politics & Society | 12.96× | ||
| 07 | Berlin Wall | Travel & Leisure | 10.89× | ||
| 08 | Betfair | Games | 5.97× | ||
| 09 | Political science | Business & Career | 5.86× | ||
| 10 | Deportivo Alavés | Sports | 5.63× | ||
| 11 | Headphones | Technology & Electronics | 5.56× | ||
| 12 | Korean cuisine | Food & Beverages | 5.37× | ||
| 13 | Rayo Vallecano | Travel & Leisure | 5.17× | ||
| 14 | Refrigerator | Home & Garden | 4.49× | ||
| 15 | Risk management | Business & Career | 4.37× | ||
| 16 | Genetics | Kids & Family | 3.81× | ||
| 17 | Preventive healthcare | Health | 3.36× | ||
| 18 | Distilled beverage | Food & Beverages | 2.82× | ||
| 19 | Internet & Social Media | 2.78× | |||
| 20 | Iberia (airline) | Travel & Leisure | 2.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.79× | |
| Spirituality | BALANCE | 2.11× | |
| Community Orientation | OPEN | 1.65× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.49× | |
| Healthy Lifestyle | BALANCE | 0.60× | |
| Price Sensitivity | PREMIUM | 0.66× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Humorism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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