A data profile of the people who buy, follow and care about Humorism in United Kingdom — modelled from more than twelve digital signal sources. Humorism has an estimated audience of 3,080,953 people in United Kingdom.
The average Humorism fan in United Kingdom is 42.2 years old, more female, and lives primarily in South East.
The audience is concentrated in South East, North West, East of England.
Top brand affinities include Wikipedia, David Walliams, Scotland national rugby union team, with strongest over-indexing on Wikipedia (10.28× the country average).
Demographically, the Humorism audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Patriotism, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Humorism fan in United Kingdom is more female, around 42.2 years old, with strong Patriotism tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Humorism profile in United Kingdom.
55.8% are female, 44.2% are male, average age 42.2.
| Metric | Value |
|---|---|
| Female | 55.8% |
| Male | 44.2% |
| Average age | 42.2 |
| Estimated audience size | 3,080,953 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 28% |
of the worldwide Humorism audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 24.0% |
| Brazil | 8.6% |
| France | 5.4% |
Where the Humorism audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North East | ~100K | 1.11× | |
| 02 | South West | ~300K | 1.03× | |
| 03 | West Midlands | ~100K | 1.02× | |
| 04 | East of England | ~300K | 1.00× | |
| 05 | East Midlands | ~200K | 0.99× | |
| 06 | South East | ~400K | 0.98× | |
| 07 | Yorkshire and the Humber | ~200K | 0.94× | |
| 08 | North West | ~300K | 0.92× |
The strongest cross-interests of the Humorism audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Scotland national rugby union team | Sports | 19.49× | ||
| 02 | World Book Day | Literature | 18.98× | ||
| 03 | Trello | Internet & Social Media | 18.30× | ||
| 04 | David Walliams | Movies & TV | 17.27× | ||
| 05 | Wales national rugby union team | Sports | 16.42× | ||
| 06 | Rugby Football League | Sports | 15.90× | ||
| 07 | Wales national football team | Sports | 14.84× | ||
| 08 | Alan Carr | Movies & TV | 13.91× | ||
| 09 | Bank holiday | Politics & Society | 10.40× | ||
| 10 | Wikipedia | Internet & Social Media | 10.28× | ||
| 11 | Political science | Business & Career | 6.84× | ||
| 12 | Reading and Leeds Festivals | Music & Radio | 6.64× | ||
| 13 | Legoland Windsor Resort | Travel & Leisure | 6.62× | ||
| 14 | Sketch comedy | Movies & TV | 6.54× | ||
| 15 | Adoption | Kids & Family | 5.58× | ||
| 16 | Satire | Literature | 4.01× | ||
| 17 | Risk management | Business & Career | 3.81× | ||
| 18 | Genetics | Kids & Family | 2.89× | ||
| 19 | Hobby | Home & Garden | 2.22× | ||
| 20 | Politics | Politics & Society | 1.97× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.01× | |
| Spirituality | BALANCE | 1.68× | |
| Pet Ownership | JOY | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.62× | |
| Design Affinity | PREMIUM | 0.66× | |
| Sustainability | BALANCE | 0.67× |
Humorism has an estimated audience of 3,080,953 people in United Kingdom, concentrated in South East and North West.
55.8% of Humorism fans are female, 44.2% are male, with an average age of 42.2 years.
Humorism fans show strongest brand affinity for Wikipedia (10.28×), David Walliams (17.27×), and Scotland national rugby union team (19.49×) over the country average.
Humorism fans in United Kingdom are most concentrated in South East (reach ~400K), North West (reach ~300K), and East of England (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Humorism itself, the audience over-indexes on David Walliams (17.27×), Scotland national rugby union team (19.49×), Alan Carr (13.91×), and Trello (18.3×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Humorism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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