A data profile of the people who buy, follow and care about Political science in United Kingdom — modelled from more than twelve digital signal sources. Political science has an estimated audience of 4,018,221 people in United Kingdom.
The average Political science fan in United Kingdom is 44.7 years old, balanced, and lives primarily in England.
The audience is concentrated in England, South East, East of England.
Top brand affinities include Melania Trump, Wikipedia, Election, with strongest over-indexing on Melania Trump (11.16× the country average).
Demographically, the Political science audience skews balanced with an average age of 44.7, and over-indexes on personality traits such as Patriotism, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Political science fan in United Kingdom is balanced, around 44.7 years old, with strong Patriotism tendencies and a notable affinity for Melania Trump.
The key figures that characterise the Political science profile in United Kingdom.
50.6% are female, 49.4% are male, average age 44.7.
| Metric | Value |
|---|---|
| Female | 50.6% |
| Male | 49.4% |
| Average age | 44.7 |
| Estimated audience size | 4,018,221 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 34% |
of the worldwide Political science audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 20.9% |
| Brazil | 6.5% |
| India | 6.0% |
Where the Political science audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~200K | 1.33× | |
| 02 | Yorkshire and the Humber | ~400K | 1.10× | |
| 03 | England | ~3M | 1.09× | |
| 04 | South East | ~600K | 1.06× | |
| 05 | North East | ~200K | 1.06× | |
| 06 | East of England | ~400K | 1.04× | |
| 07 | Northern Ireland | ~100K | 1.01× | |
| 08 | Scotland | ~400K | 0.97× | |
| 09 | Wales | ~200K | 0.97× | |
| 10 | South West | ~300K | 0.95× | |
| 11 | East Midlands | ~300K | 0.91× | |
| 12 | North West | ~300K | 0.81× |
The strongest cross-interests of the Political science audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Political movement | Politics & Society | 29.24× | ||
| 02 | Karl Marx | Literature | 25.73× | ||
| 03 | Slime | Music & Radio | 20.85× | ||
| 04 | International organization | Business & Career | 20.59× | ||
| 05 | Nancy Pelosi | Politics & Society | 18.00× | ||
| 06 | DuckDuckGo | Internet & Social Media | 16.76× | ||
| 07 | Ed Miliband | Politics & Society | 16.25× | ||
| 08 | International relations | Business & Career | 15.08× | ||
| 09 | Nobel Peace Prize | Politics & Society | 13.63× | ||
| 10 | Benjamin Netanyahu | Politics & Society | 13.57× | ||
| 11 | American Marketing Association | Business & Career | 13.10× | ||
| 12 | Voting | Politics & Society | 11.88× | ||
| 13 | Election | Politics & Society | 11.27× | ||
| 14 | Melania Trump | Politics & Society | 11.16× | ||
| 15 | Web server | Technology & Electronics | 8.92× | ||
| 16 | Wikipedia | Internet & Social Media | 8.51× | ||
| 17 | Papua New Guinea | Travel & Leisure | 7.73× | ||
| 18 | Modernity | Arts & Culture | 7.28× | ||
| 19 | Papyrus | Politics & Society | 6.01× | ||
| 20 | Individual | Politics & Society | 4.44× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 5.37× | |
| Career Orientation | POWER | 3.00× | |
| Spirituality | BALANCE | 2.88× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.00× | |
| Luxury Orientation | PREMIUM | 1.10× | |
| Design Affinity | PREMIUM | 1.17× |
Political science has an estimated audience of 4,018,221 people in United Kingdom, concentrated in England and South East.
50.6% of Political science fans are female, 49.4% are male, with an average age of 44.7 years.
Political science fans show strongest brand affinity for Melania Trump (11.16×), Wikipedia (8.51×), and Election (11.27×) over the country average.
Political science fans in United Kingdom are most concentrated in England (reach ~3M), South East (reach ~600K), and East of England (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Political science itself, the audience over-indexes on Wikipedia (8.51×), Election (11.27×), Benjamin Netanyahu (13.57×), and DuckDuckGo (16.76×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Political science. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.