A data profile of the people who buy, follow and care about Melania Trump in United Kingdom — modelled from more than twelve digital signal sources. Melania Trump has an estimated audience of 7,276,007 people in United Kingdom.
Melania Trump has an estimated audience of 7,276,007 people in United Kingdom. 61.1% are female, 38.9% are male, average age 41.7. Top brand affinities: Political science, Wikipedia, Crystal Palace F.C., Politics, Newcastle United F.C..
Top brand affinities include Political science, Wikipedia, Crystal Palace F.C., with strongest over-indexing on Political science (11.16× the country average).
Demographically, the Melania Trump audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Patriotism, Spirituality.
The typical Melania Trump fan in United Kingdom is more female, around 41.7 years old, with strong Patriotism tendencies and a notable affinity for Political science.
The key figures that characterise the Melania Trump profile in United Kingdom.
61.1% are female, 38.9% are male, average age 41.7.
| Metric | Value |
|---|---|
| Female | 61.1% |
| Male | 38.9% |
| Average age | 41.7 |
| Estimated audience size | 7,276,007 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 16% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 25% |
of the worldwide Melania Trump audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 76.4% |
| United Kingdom | 11.7% |
| Canada | 7.0% |
The strongest cross-interests of the Melania Trump audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | 2. Bundesliga | Sports | 20.00× | ||
| 02 | Bologna F.C. 1909 | Sports | 17.54× | ||
| 03 | S.S. Lazio | Sports | 16.51× | ||
| 04 | La Gazzetta dello Sport | Sports | 16.38× | ||
| 05 | Political science | Business & Career | 11.16× | ||
| 06 | S.S.C. Napoli | Sports | 8.97× | ||
| 07 | Fox News Channel | Movies & TV | 8.74× | ||
| 08 | Carbonated water | Food & Beverages | 8.74× | ||
| 09 | Joe Biden | Politics & Society | 8.22× | ||
| 10 | Crystal Palace F.C. | Sports | 6.62× | ||
| 11 | Ligue 1 | Sports | 6.26× | ||
| 12 | Southampton F.C. | Sports | 5.33× | ||
| 13 | Inter Milan | Sports | 5.14× | ||
| 14 | Wikipedia | Internet & Social Media | 4.74× | ||
| 15 | Leicester City F.C. | Sports | 4.25× | ||
| 16 | Newcastle United F.C. | Sports | 4.15× | ||
| 17 | Aston Villa F.C. | Sports | 3.31× | ||
| 18 | Breaking news | Movies & TV | 3.07× | ||
| 19 | Politics | Politics & Society | 2.99× | ||
| 20 | Manchester United F.C. | Sports | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.30× | |
| Spirituality | BALANCE | 2.19× | |
| Individualism | JOY | 2.09× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.73× | |
| Pet Ownership | JOY | 0.80× | |
| Sports Activity | POWER | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Melania Trump. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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