Politics Audience in United Kingdom
Politics has an estimated audience of 17,711,212 people in United Kingdom. 56.9% are female, 43.1% are male, average age 45.5. Top regions: England, South East, Yorkshire and the Humber. Top brand affinities: Argo (2012 film), Daily Mirror, Obituary, Crossword, Law.
The average Politics fan in United Kingdom is 45.5 years old, more female, and lives primarily in England. The audience is concentrated in England, South East, Yorkshire and the Humber. Top brand affinities include Argo (2012 film), Daily Mirror, Obituary, with strongest over-indexing on Argo (2012 film) (1.78× the country average). Demographically, the Politics audience skews more female with an average age of 45.5, and over-indexes on personality traits such as Mindfulness, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic · Subtype: Field of study
Demographics of Politics fans
| Metric | Value |
|---|---|
| Female | 56.9% |
| Male | 43.1% |
| Average age | 45.5 |
| Estimated audience size | 17,711,212 |
Audience persona
The typical Politics fan in United Kingdom is more female, around 45.5 years old, with strong Mindfulness tendencies and a notable affinity for Argo (2012 film).
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 13,283,409 | 2.2× |
| South East | 2,229,010 | 0.94× |
| Yorkshire and the Humber | 1,875,133 | 1.32× |
| East of England | 1,774,901 | 1.1× |
| South West | 1,258,964 | 0.86× |
| East Midlands | 1,061,635 | 0.85× |
| West Midlands | 1,056,233 | 1.39× |
| North West | 934,564 | 0.49× |
| Scotland | 787,479 | 0.49× |
| North East | 721,387 | 1.05× |
| Wales | 607,413 | 0.6× |
| Northern Ireland | 385,016 | 0.71× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Argo (2012 film) | 1.78× | Movies & TV |
| Daily Mirror | 1.77× | News |
| Obituary | 3.06× | Literature |
| Crossword | 2.63× | Games |
| Law | 1.71× | Business & Career |
| Daily Express | 1.53× | News |
| Home Bargains | 1.71× | Shopping |
| National Lottery (United Kingdom) | 1.72× | Games |
| National Lottery | 1.75× | Games |
| Eating | 1.52× | Food & Beverages |
| Lloyds Bank | 1.6× | Business & Career |
| Health care | 1.59× | Business & Career |
| Aldi | 1.51× | Shopping |
| Knowledge | 1.57× | Business & Career |
| 1.61× | Internet & Social Media | |
| Individual | 1.79× | Politics & Society |
| Social science | 1.83× | Business & Career |
| Genetics | 1.95× | Kids & Family |
| Weather | 1.77× | Home & Garden |
| Waterstones | 1.76× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.28 |
| Community Orientation | OPEN | 1.19 |
| Convenience Orientation | PREMIUM | 1.14 |
| Spirituality | BALANCE | 1.11 |
| Social Media Usage | JOY | 1.08 |
| Luxury Orientation | PREMIUM | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.8% |
| India | 5.5% |
| Italy | 5.3% |
See Politics audiences in other countries
More Field of study audiences in United Kingdom
- Music (37,354,190)
- Politics and social issues (31,314,765)
- Education (21,421,708)
- Architecture (19,259,500)
- Entrepreneurship (19,071,073)
Frequently asked questions
How many fans does Politics have in United Kingdom?
Politics has an estimated audience of 17,711,212 people in United Kingdom, concentrated in England and South East.
What is the gender split and age of Politics fans?
56.9% of Politics fans are female, 43.1% are male, with an average age of 45.5 years.
Which brands do Politics fans like most?
Politics fans show strongest brand affinity for Argo (2012 film) (1.78×), Daily Mirror (1.77×), and Obituary (3.06×) over the country average.
Where do Politics fans live in United Kingdom?
Politics fans in United Kingdom are most concentrated in England (reach 13,283,409), South East (reach 2,229,010), and Yorkshire and the Humber (reach 1,875,133). These three regions account for the largest share of the active audience.
What other brands do Politics fans also like?
Beyond Politics itself, the audience over-indexes on Daily Mirror (1.77×), Obituary (3.06×), Crossword (2.63×), and Law (1.71×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Politics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.