Weather Audience in United Kingdom
Weather has an estimated audience of 11,290,113 people in United Kingdom. 62.9% are female, 37.1% are male, average age 46.3. Top regions: England, Yorkshire and the Humber, South East.
The average Weather fan in United Kingdom is 46.3 years old, more female, and lives primarily in England. The audience is concentrated in England, Yorkshire and the Humber, South East. Demographically, the Weather audience skews more female with an average age of 46.3, and over-indexes on personality traits such as Convenience Orientation, Indulgence.
Category: Home & Garden · Type: Topic
Demographics of Weather fans
| Metric | Value |
|---|---|
| Female | 62.9% |
| Male | 37.1% |
| Average age | 46.3 |
| Estimated audience size | 11,290,113 |
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 8,467,585 | 0.88× |
| Yorkshire and the Humber | 1,285,605 | 1.42× |
| South East | 1,138,296 | 0.75× |
| East of England | 1,079,750 | 1.05× |
| Scotland | 953,650 | 0.94× |
| West Midlands | 749,817 | 1.55× |
| Wales | 727,395 | 1.13× |
| South West | 704,932 | 0.76× |
| East Midlands | 656,814 | 0.83× |
| North West | 532,268 | 0.44× |
| North East | 530,835 | 1.21× |
| Northern Ireland | 364,867 | 1.05× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.26 |
| Indulgence | JOY | 1.25 |
| Sustainability | BALANCE | 1.18 |
| Family Orientation | CONSERVATISM | 1.17 |
| Luxury Orientation | PREMIUM | 1.08 |
| Healthy Lifestyle | BALANCE | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.8% |
| China | 17.3% |
| United Kingdom | 4.7% |
See Weather audiences in other countries
More Home & Garden audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Music (37,354,190)
- Food (36,602,968)
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Weather. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.