Rascasse Audience Intelligence

Weather Audience in Germany

A data profile of the people who buy, follow and care about Weather in Germany — modelled from more than twelve digital signal sources. Weather has an estimated audience of 3,861,592 people in Germany.

#952among Topic in Germany#120in Home & Garden

The average Weather fan in Germany is 41.3 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Wetter.com, Millie Bobby Brown, Meteorology, with strongest over-indexing on Wetter.com (3.8× the country average).

Demographically, the Weather audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Community Orientation, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Weather fan in Germany is more female, around 41.3 years old, with strong Community Orientation tendencies and a notable affinity for Wetter.com.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Weather profile in Germany.

Audience size
3.9M
in Germany
Gender
55.4%♀
44.6% male
Age
41.3
average years
Country rank
#1542
Topic in Germany
Fig. 01

Search interest · 12-month trend

+74%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Weather fans

55.4% are female, 44.6% are male, average age 41.3.

Fig. 02

Gender split

55.4%
Female
44.6%
Male
Demographic split for Weather audience in Germany
MetricValue
Female55.4%
Male44.6%
Average age41.3
Estimated audience size3,861,592
Fig. 03

Age distribution

Ø 41.3
average years
Age distribution of the Weather audience in Germany
Age bracketShare%
16-1913%
20-2919%
30-3922%
40-4925%
50+21%
Fig. 04

Worldwide distribution

1.6%

of the worldwide Weather audience comes from Germany.

Worldwide audience distribution share by country for Weather
CountryShare
United States19.4%
China17.0%
United Kingdom4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Weather audience in Germany is strongest.

Fig. 05

Top regions by affinity

Weather fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen-Anhalt~100K1.37×
02Sachsen~200K1.26×
03Mecklenburg-Vorpommern~90K1.24×
04Brandenburg~100K1.20×
05Thüringen~100K1.17×
06Niedersachsen~400K1.08×
07Schleswig-Holstein~100K1.01×
08Saarland~50K0.99×
09Nordrhein-Westfalen~800K0.97×
10Rheinland-Pfalz~200K0.96×
11Bayern~600K0.94×
12Baden-Württemberg~500K0.91×
13Hessen~200K0.77×
14Hamburg~70K0.75×
15Berlin~100K0.73×
16Bremen~20K0.73×
Fig. 06

Affinity by region

Affinity by region — Weather, Germany
0.73×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Weather audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Weather audience
#·InterestCategoryAffinity×
01AccuWeatherHome & Garden5.84×
02Weather forecastingHome & Garden4.66×
03MeteorologyHome & Garden4.64×
04Wetter.comHome & Garden3.80×
05CalzedoniaFashion & Accessoires3.57×
06Onet.plNews3.35×
07Millie Bobby BrownMovies & TV3.26×
08Smiley (singer)Music & Radio3.04×
09Internet service providerTechnology & Electronics2.88×
10TemperatureHealth2.83×
11GMX MailInternet & Social Media1.82×
12Ernsting's familyShopping1.80×
13Roland KaiserMusic & Radio1.74×
14Florian SilbereisenMusic & Radio1.74×
15Gute Zeiten, schlechte ZeitenMovies & TV1.63×
16QVCMovies & TV1.63×
17RedditInternet & Social Media1.60×
18FressnapfShopping1.60×
19HygieneBeauty & Wellness1.52×
20MammalPets & Animals1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Weather audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Weather audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.29×
ExtroversionTHRILL1.26×
TraditionCONSERVATISM1.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Weather audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.97×
Early Adopter MentalityPOWER1.00×
SustainabilityBALANCE1.03×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Weather have in Germany?

Weather has an estimated audience of 3,861,592 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Weather fans?

55.4% of Weather fans are female, 44.6% are male, with an average age of 41.3 years.

03

Which brands do Weather fans like most?

Weather fans show strongest brand affinity for Wetter.com (3.8×), Millie Bobby Brown (3.26×), and Meteorology (4.64×) over the country average.

04

Where do Weather fans live in Germany?

Weather fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~800K), Bayern (reach ~600K), and Baden-Württemberg (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Weather fans also like?

Beyond Weather itself, the audience over-indexes on Millie Bobby Brown (3.26×), Meteorology (4.64×), Temperature (2.83×), and Weather forecasting (4.66×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Weather audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Weather. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →