Weather Audience in Germany
Weather has an estimated audience of 3,861,592 people in Germany. 55.4% are female, 44.6% are male, average age 41.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Wetter.com, Gala, Millie Bobby Brown, Meteorology, Natural World.
The average Weather fan in Germany is 41.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Wetter.com, Gala, Millie Bobby Brown, with strongest over-indexing on Wetter.com (3.8× the country average). Demographically, the Weather audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Pet Ownership, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Weather fans
| Metric | Value |
|---|---|
| Female | 55.4% |
| Male | 44.6% |
| Average age | 41.3 |
| Estimated audience size | 3,861,592 |
Audience persona
The typical Weather fan in Germany is more female, around 41.3 years old, with strong Pet Ownership tendencies and a notable affinity for Wetter.com.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 854,270 | 1.01× |
| Bayern | 596,223 | 0.96× |
| Baden-Württemberg | 492,568 | 0.93× |
| Niedersachsen | 411,409 | 1.1× |
| Sachsen | 233,039 | 1.23× |
| Hessen | 221,390 | 0.75× |
| Rheinland-Pfalz | 189,951 | 0.98× |
| Brandenburg | 142,046 | 1.19× |
| Schleswig-Holstein | 139,463 | 1.01× |
| Sachsen-Anhalt | 136,732 | 1.37× |
| Berlin | 117,487 | 0.68× |
| Thüringen | 116,035 | 1.18× |
| Mecklenburg-Vorpommern | 90,954 | 1.23× |
| Hamburg | 62,447 | 0.72× |
| Saarland | 46,390 | 0.98× |
| Bremen | 22,671 | 0.69× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Wetter.com | 3.8× | Home & Garden |
| Gala | 1.76× | News |
| Millie Bobby Brown | 3.26× | Movies & TV |
| Meteorology | 4.64× | Home & Garden |
| Natural World | 1.72× | Fashion & Accessoires |
| Temperature | 2.83× | Health |
| Weather forecasting | 4.66× | Home & Garden |
| Calzedonia | 3.57× | Fashion & Accessoires |
| Internet service provider | 2.88× | Technology & Electronics |
| 1.6× | Internet & Social Media | |
| Onet.pl | 3.35× | News |
| Gute Zeiten, schlechte Zeiten | 1.63× | Movies & TV |
| Roland Kaiser | 1.74× | Music & Radio |
| Mammal | 1.5× | Pets & Animals |
| GMX Mail | 1.82× | Internet & Social Media |
| Ernsting's family | 1.8× | Shopping |
| Florian Silbereisen | 1.74× | Music & Radio |
| AccuWeather | 5.84× | Home & Garden |
| QVC | 1.63× | Movies & TV |
| Smiley (singer) | 3.04× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.31 |
| Patriotism | CONSERVATISM | 1.2 |
| DIY Mentality | THRILL | 1.19 |
| Convenience Orientation | PREMIUM | 1.09 |
| Community Orientation | OPEN | 1.08 |
| Indulgence | JOY | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.8% |
| China | 17.3% |
| United Kingdom | 4.7% |
See Weather audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Weather have in Germany?
Weather has an estimated audience of 3,861,592 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Weather fans?
55.4% of Weather fans are female, 44.6% are male, with an average age of 41.3 years.
Which brands do Weather fans like most?
Weather fans show strongest brand affinity for Wetter.com (3.8×), Gala (1.76×), and Millie Bobby Brown (3.26×) over the country average.
Where do Weather fans live in Germany?
Weather fans in Germany are most concentrated in Nordrhein-Westfalen (reach 854,270), Bayern (reach 596,223), and Baden-Württemberg (reach 492,568). These three regions account for the largest share of the active audience.
What other brands do Weather fans also like?
Beyond Weather itself, the audience over-indexes on Gala (1.76×), Millie Bobby Brown (3.26×), Meteorology (4.64×), and Natural World (1.72×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Weather. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.