Smiley (singer) Audience in Germany
Smiley (singer) has an estimated audience of 2,095,159 people in Germany. Top regions: Niedersachsen, Nordrhein-Westfalen, Hamburg. Top brand affinities: Rossmann, Stradivarius, Gil Ofarim, Kieser Training, Pro-Ject.
Smiley (singer) fans in Germany are concentrated in Niedersachsen, with strong brand affinity for Rossmann. The audience is concentrated in Niedersachsen, Nordrhein-Westfalen, Hamburg. Top brand affinities include Rossmann, Stradivarius, Gil Ofarim, with strongest over-indexing on Rossmann (2.33× the country average). Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person
Demographics of Smiley (singer) fans
| Metric | Value |
|---|---|
| Estimated audience size | 2,095,159 |
Audience persona
The typical Smiley (singer) fan in Germany shows strong Indulgence tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Niedersachsen | 228,115 | 1.12× |
| Nordrhein-Westfalen | 212,090 | 0.46× |
| Hamburg | 205,265 | 4.34× |
| Schleswig-Holstein | 200,497 | 2.67× |
| Bayern | 166,096 | 0.49× |
| Baden-Württemberg | 153,971 | 0.54× |
| Hessen | 78,544 | 0.49× |
| Sachsen | 57,030 | 0.55× |
| Mecklenburg-Vorpommern | 48,848 | 1.22× |
| Rheinland-Pfalz | 44,456 | 0.42× |
| Berlin | 44,386 | 0.47× |
| Brandenburg | 38,466 | 0.59× |
| Sachsen-Anhalt | 32,552 | 0.6× |
| Thüringen | 29,888 | 0.56× |
| Bremen | 19,067 | 1.06× |
| Saarland | 10,371 | 0.4× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 2.33× | Shopping |
| Stradivarius | 1.97× | Shopping |
| Gil Ofarim | 1.55× | Music & Radio |
| Kieser Training | 4.41× | Sports |
| Pro-Ject | 6.93× | Music & Radio |
| Kerala | 4.08× | Travel & Leisure |
| Hoogeveen | 11.08× | Travel & Leisure |
| Noodle (Gorillaz) | 2.48× | Music & Radio |
| Home Delivery | 2.04× | Food & Beverages |
| Jessica Rabbit | 3.62× | Movies & TV |
| Hipster | 4.13× | Politics & Society |
| Jaguar F-Pace | 3.57× | Cars & Mobility |
| Volvo V60 | 2.56× | Cars & Mobility |
| Video izle | 1.8× | |
| De Buyer | 5.51× | Home & Garden |
| Esra Erol | 2.87× | Movies & TV |
| Corfu (regional unit) | 1.62× | Travel & Leisure |
| Justice | 1.88× | Politics & Society |
| University of Jaén | 51.99× | Business & Career |
| Theocracy | 4.06× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.28 |
| Early Adopter Mentality | POWER | 1.28 |
| Sports Activity | POWER | 1.12 |
| Family Orientation | CONSERVATISM | 1.11 |
| Need for Security | CONSERVATISM | 1.1 |
| Career Orientation | POWER | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 32.2% |
| France | 13.6% |
| United States | 12.6% |
See Smiley (singer) audiences in other countries
More Music & Radio audiences in Germany
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- Thomas Gottschalk (7,419,238)
- Markus Lanz (7,072,854)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Smiley (singer). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.