Calzedonia Audience in Germany
Calzedonia has an estimated audience of 2,275,165 people in Germany. 71.0% are female, 29.0% are male, average age 33.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Hosiery, Comfort, Pantyhose, Tights, Nightwear.
The average Calzedonia fan in Germany is 33.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Hosiery, Comfort, Pantyhose, with strongest over-indexing on Hosiery (19.39× the country average). Demographically, the Calzedonia audience skews more female with an average age of 33.4, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Lingerie
Demographics of Calzedonia fans
| Metric | Value |
|---|---|
| Female | 71.0% |
| Male | 29.0% |
| Average age | 33.4 |
| Estimated audience size | 2,275,165 |
Audience persona
The typical Calzedonia fan in Germany is more female, around 33.4 years old, with strong Sustainability tendencies and a notable affinity for Hosiery.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 660,566 | 1.33× |
| Bayern | 580,581 | 1.59× |
| Baden-Württemberg | 423,705 | 1.36× |
| Hessen | 219,858 | 1.27× |
| Niedersachsen | 203,499 | 0.92× |
| Berlin | 148,742 | 1.46× |
| Rheinland-Pfalz | 115,918 | 1.02× |
| Sachsen | 94,955 | 0.85× |
| Hamburg | 66,350 | 1.29× |
| Schleswig-Holstein | 64,376 | 0.79× |
| Brandenburg | 54,687 | 0.77× |
| Thüringen | 35,494 | 0.61× |
| Sachsen-Anhalt | 31,789 | 0.54× |
| Mecklenburg-Vorpommern | 22,964 | 0.53× |
| Saarland | 22,345 | 0.8× |
| Bremen | 16,893 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hosiery | 19.39× | Fashion & Accessoires |
| Comfort | 26.66× | Travel & Leisure |
| Pantyhose | 25.67× | Fashion & Accessoires |
| Tights | 11.48× | Fashion & Accessoires |
| Nightwear | 12.36× | Fashion & Accessoires |
| Hudson, New York | 31.14× | Travel & Leisure |
| Bikini variants | 34.62× | Fashion & Accessoires |
| Wolford | 23.47× | Fashion & Accessoires |
| Sock | 10× | Fashion & Accessoires |
| Online shopping | 1.98× | Shopping |
| Bershka | 5.32× | Shopping |
| Intimissimi | 5.64× | Fashion & Accessoires |
| C&A | 3.13× | Shopping |
| TEZENIS | 11.05× | Fashion & Accessoires |
| Kitchen utensil | 5.1× | Home & Garden |
| Mercadona | 17.07× | Shopping |
| Stradivarius | 4.98× | Shopping |
| Jeggings | 19.79× | Fashion & Accessoires |
| Oysho | 6.09× | Fashion & Accessoires |
| Gina Tricot | 5.7× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.11 |
| Design Affinity | PREMIUM | 2.04 |
| Creativity | OPEN | 1.92 |
| Quality Awareness | PREMIUM | 1.67 |
| Luxury Orientation | PREMIUM | 1.48 |
| Early Adopter Mentality | POWER | 1.45 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 27.2% |
| Spain | 11.8% |
| Germany | 11.2% |
See Calzedonia audiences in other countries
More Lingerie audiences in Germany
- Intimissimi (3,425,728)
- Oysho (2,135,323)
- triumph (928,268)
- Schiesser (869,819)
- Victoria's Secret (789,054)
Frequently asked questions
How many fans does Calzedonia have in Germany?
Calzedonia has an estimated audience of 2,275,165 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Calzedonia fans?
71.0% of Calzedonia fans are female, 29.0% are male, with an average age of 33.4 years.
Which brands do Calzedonia fans like most?
Calzedonia fans show strongest brand affinity for Hosiery (19.39×), Comfort (26.66×), and Pantyhose (25.67×) over the country average.
Where do Calzedonia fans live in Germany?
Calzedonia fans in Germany are most concentrated in Nordrhein-Westfalen (reach 660,566), Bayern (reach 580,581), and Baden-Württemberg (reach 423,705). These three regions account for the largest share of the active audience.
What other brands do Calzedonia fans also like?
Beyond Calzedonia itself, the audience over-indexes on Comfort (26.66×), Pantyhose (25.67×), Tights (11.48×), and Nightwear (12.36×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Calzedonia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.