Calzedonia Target Market in Germany
A data profile of the people who buy, follow and care about Calzedonia in Germany — modelled from more than twelve digital signal sources. Calzedonia has an estimated audience of 2,256,956 people in Germany.
The average Calzedonia fan in Germany is 33.4 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Hosiery, Comfort, Pantyhose, with strongest over-indexing on Hosiery (19.39× the country average).
Demographically, the Calzedonia audience skews more female with an average age of 33.4, and over-indexes on personality traits such as Design Affinity, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Calzedonia fan in Germany is more female, around 33.4 years old, with strong Design Affinity tendencies and a notable affinity for Hosiery.
At a glance
The key figures that characterise the Calzedonia profile in Germany.
Search interest · 12-month trend
Customer demographics of Calzedonia
71.0% are female, 29.0% are male, average age 33.4.
Gender split
| Metric | Value |
|---|---|
| Female | 71.0% |
| Male | 29.0% |
| Average age | 33.4 |
| Estimated audience size | 2,256,956 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 32% | |
| 20-29 | 24% | |
| 30-39 | 19% | |
| 40-49 | 17% | |
| 50+ | 8% |
Geography
Where the Calzedonia audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bayern | ~600K | 1.55× | |
| 02 | Berlin | ~200K | 1.50× | |
| 03 | Baden-Württemberg | ~400K | 1.34× | |
| 04 | Hamburg | ~70K | 1.33× | |
| 05 | Nordrhein-Westfalen | ~600K | 1.29× | |
| 06 | Hessen | ~200K | 1.23× | |
| 07 | Rheinland-Pfalz | ~100K | 1.00× | |
| 08 | Niedersachsen | ~200K | 0.90× | |
| 09 | Bremen | ~20K | 0.89× | |
| 10 | Sachsen | ~100K | 0.85× | |
| 11 | Saarland | ~20K | 0.83× | |
| 12 | Schleswig-Holstein | ~70K | 0.80× | |
| 13 | Brandenburg | ~60K | 0.79× | |
| 14 | Thüringen | ~40K | 0.64× | |
| 15 | Sachsen-Anhalt | ~30K | 0.56× | |
| 16 | Mecklenburg-Vorpommern | ~20K | 0.55× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Calzedonia audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bikini variants | Fashion & Accessoires | 34.62× | ||
| 02 | Hudson, New York | Travel & Leisure | 31.14× | ||
| 03 | Comfort | Travel & Leisure | 26.66× | ||
| 04 | Pantyhose | Fashion & Accessoires | 25.67× | ||
| 05 | Wolford | Fashion & Accessoires | 23.47× | ||
| 06 | Hosiery | Fashion & Accessoires | 19.39× | ||
| 07 | Mercadona | Shopping | 17.07× | ||
| 08 | Nightwear | Fashion & Accessoires | 12.36× | ||
| 09 | idealista.it | News | 12.08× | ||
| 10 | Tights | Fashion & Accessoires | 11.48× | ||
| 11 | TEZENIS | Fashion & Accessoires | 11.05× | ||
| 12 | Sock | Fashion & Accessoires | 10.00× | ||
| 13 | Gina Tricot | Fashion & Accessoires | 5.70× | ||
| 14 | Intimissimi | Fashion & Accessoires | 5.64× | ||
| 15 | Hunkemöller | Shopping | 5.39× | ||
| 16 | Bershka | Shopping | 5.32× | ||
| 17 | Kitchen utensil | Home & Garden | 5.10× | ||
| 18 | Stradivarius | Shopping | 4.98× | ||
| 19 | C&A | Shopping | 3.13× | ||
| 20 | Online shopping | Shopping | 1.98× |
Personality of the Calzedonia audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.88× | |
| Individualism | JOY | 1.75× | |
| Extroversion | THRILL | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.37× | |
| Risk Appetite | THRILL | 0.54× | |
| Social Media Usage | JOY | 0.65× |
Frequently asked questions
Who is Calzedonia's target market in Germany?
Calzedonia's target market in Germany covers an estimated 2,256,956 people, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Calzedonia customers?
71.0% of the Calzedonia audience are female, 29.0% are male, with an average age of 33.4 years.
Which brands do Calzedonia fans like most?
Calzedonia fans show strongest brand affinity for Hosiery (19.39×), Comfort (26.66×), and Pantyhose (25.67×) over the country average.
Where do Calzedonia fans live in Germany?
Calzedonia fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~600K), Bayern (reach ~600K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.
What other brands do Calzedonia fans also like?
Beyond Calzedonia itself, the audience over-indexes on Comfort (26.66×), Pantyhose (25.67×), Tights (11.48×), and Nightwear (12.36×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
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- Intimissimi (3,486,657)
- Oysho (2,199,370)
- Victoria's Secret (1,571,409)
- triumph (939,776)
- Schiesser (861,738)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Calzedonia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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