Tights Audience in Germany
Tights has an estimated audience of 2,377,377 people in Germany. 82.0% are female, 18.0% are male, average age 40.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Leggings, Leg warmer, Aerobics, British Airways, 2010s in fashion.
The average Tights fan in Germany is 40.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Leggings, Leg warmer, Aerobics, with strongest over-indexing on Leggings (10.29× the country average). Demographically, the Tights audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Sustainability, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Tights fans
| Metric | Value |
|---|---|
| Female | 82.0% |
| Male | 18.0% |
| Average age | 40.0 |
| Estimated audience size | 2,377,377 |
Audience persona
The typical Tights fan in Germany is more female, around 40.0 years old, with strong Sustainability tendencies and a notable affinity for Leggings.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 620,983 | 1.19× |
| Bayern | 405,638 | 1.06× |
| Baden-Württemberg | 363,396 | 1.12× |
| Niedersachsen | 240,730 | 1.04× |
| Hessen | 171,938 | 0.95× |
| Berlin | 130,960 | 1.23× |
| Rheinland-Pfalz | 119,389 | 1× |
| Sachsen | 112,432 | 0.96× |
| Schleswig-Holstein | 85,290 | 1× |
| Brandenburg | 70,982 | 0.96× |
| Hamburg | 58,059 | 1.08× |
| Thüringen | 53,846 | 0.89× |
| Sachsen-Anhalt | 51,961 | 0.84× |
| Mecklenburg-Vorpommern | 38,872 | 0.86× |
| Saarland | 25,178 | 0.86× |
| Bremen | 19,122 | 0.94× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Leggings | 10.29× | Fashion & Accessoires |
| Leg warmer | 16.9× | Fashion & Accessoires |
| Aerobics | 6.19× | Sports |
| British Airways | 11.26× | Travel & Leisure |
| 2010s in fashion | 7.31× | Fashion & Accessoires |
| Hosiery | 5.78× | Fashion & Accessoires |
| 1990s in fashion | 6.69× | Fashion & Accessoires |
| Leather | 4.7× | Fashion & Accessoires |
| Yoga pants | 6.95× | Fashion & Accessoires |
| Men's clothing | 2.48× | Fashion & Accessoires |
| Shoes | 1.9× | Fashion & Accessoires |
| Deichmann | 2.24× | Shopping |
| Footwear | 2.13× | Fashion & Accessoires |
| Cosmetics | 1.81× | Beauty & Wellness |
| Woman | 2.69× | Kids & Family |
| Dresses | 2.47× | Fashion & Accessoires |
| Discount stores | 1.68× | Shopping |
| Women's clothing | 1.94× | Fashion & Accessoires |
| Gala | 1.92× | News |
| Skirt | 2.8× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.88 |
| Creativity | OPEN | 1.87 |
| Design Affinity | PREMIUM | 1.84 |
| Sports Activity | POWER | 1.44 |
| Quality Awareness | PREMIUM | 1.41 |
| Indulgence | JOY | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.9% |
| United Kingdom | 6.1% |
| Italy | 6.0% |
See Tights audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Tights have in Germany?
Tights has an estimated audience of 2,377,377 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Tights fans?
82.0% of Tights fans are female, 18.0% are male, with an average age of 40.0 years.
Which brands do Tights fans like most?
Tights fans show strongest brand affinity for Leggings (10.29×), Leg warmer (16.9×), and Aerobics (6.19×) over the country average.
Where do Tights fans live in Germany?
Tights fans in Germany are most concentrated in Nordrhein-Westfalen (reach 620,983), Bayern (reach 405,638), and Baden-Württemberg (reach 363,396). These three regions account for the largest share of the active audience.
What other brands do Tights fans also like?
Beyond Tights itself, the audience over-indexes on Leg warmer (16.9×), Aerobics (6.19×), British Airways (11.26×), and 2010s in fashion (7.31×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Tights. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.