Leg warmer Audience in Germany
Leg warmer has an estimated audience of 765,773 people in Germany. 85.0% are female, 15.0% are male, average age 44.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Yoga pants, Shopping, Goldie Hawn, Design, Discount stores.
The average Leg warmer fan in Germany is 44.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Yoga pants, Shopping, Goldie Hawn, with strongest over-indexing on Yoga pants (8.59× the country average). Demographically, the Leg warmer audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Sustainability, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Leg warmer fans
| Metric | Value |
|---|---|
| Female | 85.0% |
| Male | 15.0% |
| Average age | 44.1 |
| Estimated audience size | 765,773 |
Audience persona
The typical Leg warmer fan in Germany is more female, around 44.1 years old, with strong Sustainability tendencies and a notable affinity for Yoga pants.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 179,559 | 1.07× |
| Bayern | 117,223 | 0.95× |
| Baden-Württemberg | 111,940 | 1.07× |
| Niedersachsen | 84,560 | 1.14× |
| Hessen | 45,888 | 0.79× |
| Rheinland-Pfalz | 42,595 | 1.11× |
| Sachsen | 30,887 | 0.82× |
| Schleswig-Holstein | 26,467 | 0.96× |
| Berlin | 26,369 | 0.77× |
| Brandenburg | 24,274 | 1.02× |
| Sachsen-Anhalt | 20,079 | 1.01× |
| Thüringen | 18,427 | 0.94× |
| Mecklenburg-Vorpommern | 14,972 | 1.02× |
| Hamburg | 12,238 | 0.71× |
| Saarland | 11,067 | 1.18× |
| Bremen | 9,363 | 1.43× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Yoga pants | 8.59× | Fashion & Accessoires |
| Shopping | 1.82× | Shopping |
| Goldie Hawn | 10.94× | Movies & TV |
| Design | 1.88× | Home & Garden |
| Discount stores | 2.12× | Shopping |
| Business | 1.95× | Business & Career |
| Dresses | 3.01× | Fashion & Accessoires |
| Psy | 25.94× | Music & Radio |
| Cosmetics | 2.13× | Beauty & Wellness |
| Shoes | 2.16× | Fashion & Accessoires |
| Physical fitness | 1.97× | Sports |
| Family | 2× | Kids & Family |
| Footwear | 2.42× | Fashion & Accessoires |
| Fitness and wellness | 1.91× | Sports |
| Physical exercise | 2.13× | Sports |
| Psychology | 2.33× | Business & Career |
| Cooking | 1.95× | Food & Beverages |
| 1.77× | Internet & Social Media | |
| Child | 2.46× | Kids & Family |
| Hair products | 2.44× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.47 |
| Sports Activity | POWER | 1.41 |
| Individualism | JOY | 1.35 |
| Early Adopter Mentality | POWER | 1.31 |
| Extroversion | THRILL | 1.3 |
| Mindfulness | BALANCE | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 42.8% |
| United Kingdom | 8.4% |
| Germany | 6.4% |
See Leg warmer audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Leg warmer have in Germany?
Leg warmer has an estimated audience of 765,773 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Leg warmer fans?
85.0% of Leg warmer fans are female, 15.0% are male, with an average age of 44.1 years.
Which brands do Leg warmer fans like most?
Leg warmer fans show strongest brand affinity for Yoga pants (8.59×), Shopping (1.82×), and Goldie Hawn (10.94×) over the country average.
Where do Leg warmer fans live in Germany?
Leg warmer fans in Germany are most concentrated in Nordrhein-Westfalen (reach 179,559), Bayern (reach 117,223), and Baden-Württemberg (reach 111,940). These three regions account for the largest share of the active audience.
What other brands do Leg warmer fans also like?
Beyond Leg warmer itself, the audience over-indexes on Shopping (1.82×), Goldie Hawn (10.94×), Design (1.88×), and Discount stores (2.12×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Leg warmer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.