A data profile of the people who buy, follow and care about Child in Germany — modelled from more than twelve digital signal sources. Child has an estimated audience of 13,149,824 people in Germany.
Child has an estimated audience of 13,149,824 people in Germany. 69.2% are female, 30.8% are male, average age 38.9. Top brand affinities: Family, Nature, Germany, Kitchen, Vacations.
Top brand affinities include Family, Nature, Germany, with strongest over-indexing on Family (2.58× the country average).
Demographically, the Child audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Family Orientation, Indulgence.
The typical Child fan in Germany is more female, around 38.9 years old, with strong Family Orientation tendencies and a notable affinity for Family.
The key figures that characterise the Child profile in Germany.
69.2% are female, 30.8% are male, average age 38.9.
| Metric | Value |
|---|---|
| Female | 69.2% |
| Male | 30.8% |
| Average age | 38.9 |
| Estimated audience size | 13,149,824 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 23% | |
| 30-39 | 25% | |
| 40-49 | 21% | |
| 50+ | 16% |
of the worldwide Child audience comes from Germany.
| Country | Share |
|---|---|
| United States | 20.6% |
| Italy | 4.8% |
| United Kingdom | 4.6% |
The strongest cross-interests of the Child audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Homeschooling | Politics & Society | 5.24× | ||
| 02 | Volunteering | Politics & Society | 3.04× | ||
| 03 | Pillow | Home & Garden | 2.88× | ||
| 04 | Vacations | Travel & Leisure | 2.72× | ||
| 05 | Satire | Literature | 2.68× | ||
| 06 | Nature | Home & Garden | 2.65× | ||
| 07 | Kitchen | Home & Garden | 2.63× | ||
| 08 | Family | Kids & Family | 2.58× | ||
| 09 | Real property | Home & Garden | 2.46× | ||
| 10 | Crochet | Home & Garden | 2.45× | ||
| 11 | Technology & Electronics | 2.34× | |||
| 12 | Lodging | Travel & Leisure | 2.19× | ||
| 13 | Self care | Health | 1.90× | ||
| 14 | Hygiene | Beauty & Wellness | 1.88× | ||
| 15 | German language | Politics & Society | 1.78× | ||
| 16 | Germany | Travel & Leisure | 1.66× | ||
| 17 | Deichmann | Shopping | 1.63× | ||
| 18 | Airbnb | Travel & Leisure | 1.56× | ||
| 19 | Happiness | Health | 1.55× | ||
| 20 | Toys | Games | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.42× | |
| Indulgence | JOY | 1.38× | |
| Creativity | OPEN | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 0.93× | |
| Career Orientation | POWER | 0.96× | |
| Urban Lifestyle | OPEN | 0.97× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Child. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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