Child Audience in Germany
Child has an estimated audience of 13,149,824 people in Germany. 69.2% are female, 30.8% are male, average age 38.9. Top brand affinities: Satire, Tagesschau, Western Union, German television comedy, Real property.
Top brand affinities include Satire, Tagesschau, Western Union, with strongest over-indexing on Satire (6.05× the country average). Demographically, the Child audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Indulgence, Family Orientation.
Category: Kids & Family · Type: Topic
Demographics of Child fans
| Metric | Value |
|---|---|
| Female | 69.2% |
| Male | 30.8% |
| Average age | 38.9 |
| Estimated audience size | 13,149,824 |
Audience persona
The typical Child fan in Germany is more female, around 38.9 years old, with strong Indulgence tendencies and a notable affinity for Satire.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Satire | 6.05× | Literature |
| Tagesschau | 2.68× | Movies & TV |
| Western Union | 5× | Business & Career |
| German television comedy | 6.26× | Movies & TV |
| Real property | 4.62× | Home & Garden |
| Family | 1.96× | Kids & Family |
| Hygiene | 3.14× | Beauty & Wellness |
| Transfermarkt | 2.18× | Sports |
| Hairstyle | 2.32× | Beauty & Wellness |
| Self care | 2.56× | Health |
| Country rap | 4.29× | Music & Radio |
| North Rhine-Westphalia | 1.92× | Travel & Leisure |
| Headphones | 3.91× | Technology & Electronics |
| German language | 1.97× | Politics & Society |
| Vacations | 1.92× | Travel & Leisure |
| Gala | 1.63× | News |
| Stuttgart | 2.22× | Travel & Leisure |
| Storm of Love | 2.62× | Movies & TV |
| Allgäu | 3.86× | Travel & Leisure |
| Laundry | 3.09× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.28 |
| Family Orientation | CONSERVATISM | 1.13 |
| Design Affinity | PREMIUM | 1.13 |
| Pet Ownership | JOY | 1.09 |
| DIY Mentality | THRILL | 1.09 |
| Sports Activity | POWER | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.6% |
| Italy | 4.8% |
| United Kingdom | 4.6% |
See Child audiences in other countries
More Kids & Family audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Child. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.