Child Audience in Germany
Child has an estimated audience of 13,149,824 people in Germany. 69.2% are female, 30.8% are male, average age 38.9. Top brand affinities: Fanad, Sinister (band), Fat-tailed sheep, Fatteh, Abondance, Haute-Savoie.
Top brand affinities include Fanad, Sinister (band), Fat-tailed sheep, with strongest over-indexing on Fanad (6.26× the country average). Demographically, the Child audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Indulgence, Family Orientation.
Category: Kids & Family · Type: Topic
Demographics of Child fans
| Metric | Value |
|---|---|
| Female | 69.2% |
| Male | 30.8% |
| Average age | 38.9 |
| Estimated audience size | 13,149,824 |
Audience persona
The typical Child fan in Germany is more female, around 38.9 years old, with strong Indulgence tendencies and a notable affinity for Fanad.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Fanad | 6.26× | Travel & Leisure |
| Sinister (band) | 5.22× | Music & Radio |
| Fat-tailed sheep | 5.0× | Pets & Animals |
| Fatteh | 4.73× | Food & Beverages |
| Abondance, Haute-Savoie | 4.58× | Travel & Leisure |
| Irakli Charkviani | 4.26× | Literature |
| Gilbert & George | 4.22× | Arts & Culture |
| Ed Gillespie | 4.19× | Politics & Society |
| Theocracy | 4.15× | Music & Radio |
| Fabrica, Sagay | 4.1× | Travel & Leisure |
| Fatherly | 3.99× | Kids & Family |
| Jassi Gill | 3.68× | Music & Radio |
| Kaffe Fassett | 3.67× | Arts & Culture |
| fatherson | 3.62× | Music & Radio |
| Gilson Gomes do Nascimento | 3.59× | Sports |
| Huck (magazine) | 3.58× | Internet & Social Media |
| JetPot Slots | 3.57× | Games |
| Huaraz | 3.56× | Travel & Leisure |
| Frisco Independent School District | 3.54× | Travel & Leisure |
| marcus gill | 3.52× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.28 |
| Family Orientation | CONSERVATISM | 1.13 |
| Design Affinity | PREMIUM | 1.13 |
| Pet Ownership | JOY | 1.09 |
| DIY Mentality | THRILL | 1.09 |
| Sports Activity | POWER | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.6% |
| Italy | 4.8% |
| United Kingdom | 4.6% |
See Child audiences in other countries
More Kids & Family audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Child. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.