A data profile of the people who buy, follow and care about Child in Italy — modelled from more than twelve digital signal sources. Child has an estimated audience of 25,191,980 people in Italy.
Child has an estimated audience of 25,191,980 people in Italy. 62.3% are female, 37.7% are male, average age 44.1. Top brand affinities: WhatsApp, Wikipedia, Mediaset, Volunteering, IKEA.
Top brand affinities include WhatsApp, Wikipedia, Mediaset, with strongest over-indexing on WhatsApp (1.96× the country average).
Demographically, the Child audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness.
The typical Child fan in Italy is more female, around 44.1 years old, with strong Convenience Orientation tendencies and a notable affinity for WhatsApp.
The key figures that characterise the Child profile in Italy.
62.3% are female, 37.7% are male, average age 44.1.
| Metric | Value |
|---|---|
| Female | 62.3% |
| Male | 37.7% |
| Average age | 44.1 |
| Estimated audience size | 25,191,980 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 16% | |
| 30-39 | 23% | |
| 40-49 | 24% | |
| 50+ | 30% |
of the worldwide Child audience comes from Italy.
| Country | Share |
|---|---|
| United States | 20.6% |
| Italy | 4.8% |
| United Kingdom | 4.6% |
The strongest cross-interests of the Child audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Breastfeeding | Kids & Family | 2.83× | ||
| 02 | Wikipedia | Internet & Social Media | 2.65× | ||
| 03 | New Testament | Politics & Society | 2.54× | ||
| 04 | Satire | Literature | 2.50× | ||
| 05 | Mediaset | Technology & Electronics | 2.40× | ||
| 06 | Rose | Home & Garden | 2.26× | ||
| 07 | General practitioner | Health | 2.18× | ||
| 08 | Tinder | Internet & Social Media | 2.06× | ||
| 09 | Internet & Social Media | 1.96× | |||
| 10 | Doctor of Medicine | Business & Career | 1.92× | ||
| 11 | Volunteering | Politics & Society | 1.90× | ||
| 12 | Dentistry | Business & Career | 1.84× | ||
| 13 | Champagne | Food & Beverages | 1.77× | ||
| 14 | Genetics | Kids & Family | 1.60× | ||
| 15 | Innovation | Business & Career | 1.58× | ||
| 16 | Sanremo Music Festival | Music & Radio | 1.55× | ||
| 17 | University | Business & Career | 1.53× | ||
| 18 | IKEA | Home & Garden | 1.52× | ||
| 19 | Milk | Food & Beverages | 1.52× | ||
| 20 | TV talkshows | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.49× | |
| Quality Awareness | PREMIUM | 1.28× | |
| Family Orientation | CONSERVATISM | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.88× | |
| Risk Appetite | THRILL | 0.90× | |
| Sports Activity | POWER | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Child. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.