Rascasse Audience Intelligence

Dentistry Audience in Italy

A data profile of the people who buy, follow and care about Dentistry in Italy — modelled from more than twelve digital signal sources. Dentistry has an estimated audience of 5,087,503 people in Italy.

The average Dentistry fan in Italy is 43.5 years old, more female, and lives primarily in Lombardy.

The audience is concentrated in Lombardy, Veneto, Lazio.

Top brand affinities include Dentist, Mediterranean Sea, Social network, with strongest over-indexing on Dentist (6.38× the country average).

Demographically, the Dentistry audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Spirituality, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.

The typical Dentistry fan in Italy is more female, around 43.5 years old, with strong Spirituality tendencies and a notable affinity for Dentist.

Category: Business & Career · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dentistry profile in Italy.

Audience size
5.1M
in Italy
Gender
55.3%
44.7% male
Age
43.5
average years
Country rank
#1301
Topic in Italy
Fig. 01

Search interest · 12-month trend

-30%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dentistry fans

55.3% are female, 44.7% are male, average age 43.5.

Fig. 02

Gender split

55.3%
Female
44.7%
Male
Demographic split for Dentistry audience in Italy
MetricValue
Female55.3%
Male44.7%
Average age43.5
Estimated audience size5,087,503
Fig. 03

Age distribution

Ø 43.5
average years
Age distribution of the Dentistry audience in Italy
Age bracketShare%
16-1912%
20-2914%
30-3920%
40-4923%
50+31%
Fig. 04

Worldwide distribution

3.8%

of the worldwide Dentistry audience comes from Italy.

Worldwide audience distribution share by country for Dentistry
CountryShare
United States24.9%
Brazil6.9%
United Kingdom4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Italy average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dentistry audience in Italy is strongest.

Fig. 05

Top regions by affinity

Dentistry fans by region: top regions in Italy
#RegionReachAffinity×
01Trentino-Alto Adige/Südtirol~200K1.83×
02Veneto~600K1.45×
03Friuli-Venezia Giulia~100K1.20×
04Tuscany~400K1.19×
05Aosta Valley~10K1.08×
06Lombardy~1M1.07×
07Sicilia~500K1.04×
08Sardinia~100K1.02×
09Piedmont~400K0.99×
10Liguria~100K0.95×
11Emilia-Romagna~400K0.94×
12Calabria~100K0.94×
13Lazio~600K0.92×
14Molise~20K0.92×
15Umbria~70K0.88×
16Basilicata~40K0.88×
17Abruzzo~100K0.87×
18Campania~500K0.82×
19Puglia~300K0.82×
20Marche~100K0.78×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dentistry audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dentistry audience
#·InterestCategoryAffinity×
01DentistHealth6.38×
02MouthHealth5.12×
03PhysicianBusiness & Career2.54×
04Poste italianeBusiness & Career2.43×
05BroadcastingMovies & TV2.42×
06LawBusiness & Career2.28×
07Il MessaggeroNews2.21×
08World Wide WebInternet & Social Media2.19×
09PoliticsPolitics & Society2.18×
10ScienceBusiness & Career2.09×
11SchoolKids & Family2.08×
12MedicineBusiness & Career2.07×
13Mediterranean SeaTravel & Leisure2.04×
14PhilosophyBusiness & Career1.94×
15LeisureTravel & Leisure1.93×
16HouseHome & Garden1.89×
17Social networkInternet & Social Media1.88×
18VideoMovies & TV1.85×
19Mobile phonesTechnology & Electronics1.84×
20MilanTravel & Leisure1.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dentistry audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Dentistry audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.88×
Need for SecurityCONSERVATISM1.48×
TraditionCONSERVATISM1.36×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Dentistry audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.68×
Early Adopter MentalityPOWER0.68×
IndividualismJOY0.73×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Dentistry have in Italy?

Dentistry has an estimated audience of 5,087,503 people in Italy, concentrated in Lombardy and Veneto.

02

What is the gender split and age of Dentistry fans?

55.3% of Dentistry fans are female, 44.7% are male, with an average age of 43.5 years.

03

Which brands do Dentistry fans like most?

Dentistry fans show strongest brand affinity for Dentist (6.38×), Mediterranean Sea (2.04×), and Social network (1.88×) over the country average.

04

Where do Dentistry fans live in Italy?

Dentistry fans in Italy are most concentrated in Lombardy (reach ~1M), Veneto (reach ~600K), and Lazio (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Dentistry fans also like?

Beyond Dentistry itself, the audience over-indexes on Mediterranean Sea (2.04×), Social network (1.88×), Politics (2.18×), and Broadcasting (2.42×) compared to the Italy average.

Appendix

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How to read this data

Audience size is the estimated number of people in Italy who actively search for Dentistry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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