Broadcasting Audience in Italy
Broadcasting has an estimated audience of 16,650,185 people in Italy. 48.1% are female, 51.9% are male, average age 44.4. Top regions: Lombardy, Lazio, Campania. Top brand affinities: Progressive rock, Instant messaging, Dentistry, Google News, Pillow.
The average Broadcasting fan in Italy is 44.4 years old, balanced, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Lazio, Campania. Top brand affinities include Progressive rock, Instant messaging, Dentistry, with strongest over-indexing on Progressive rock (5.46× the country average). Demographically, the Broadcasting audience skews balanced with an average age of 44.4, and over-indexes on personality traits such as Risk Appetite, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
Category: Movies & TV · Type: Topic
Demographics of Broadcasting fans
| Metric | Value |
|---|---|
| Female | 48.1% |
| Male | 51.9% |
| Average age | 44.4 |
| Estimated audience size | 16,650,185 |
Audience persona
The typical Broadcasting fan in Italy is balanced, around 44.4 years old, with strong Risk Appetite tendencies and a notable affinity for Progressive rock.
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | 3,224,564 | 1.1× |
| Lazio | 2,402,812 | 1.18× |
| Campania | 2,358,898 | 1.26× |
| Sicilia | 1,730,451 | 1.2× |
| Puglia | 1,494,445 | 1.3× |
| Emilia-Romagna | 1,399,079 | 1.03× |
| Veneto | 1,349,788 | 1.03× |
| Piedmont | 1,326,338 | 1.08× |
| Tuscany | 1,237,540 | 1.12× |
| Calabria | 530,151 | 1.04× |
| Sardinia | 477,776 | 1.02× |
| Liguria | 419,028 | 0.9× |
| Marche | 410,926 | 0.99× |
| Abruzzo | 403,662 | 1.1× |
| Friuli-Venezia Giulia | 293,640 | 0.94× |
| Trentino-Alto Adige/Südtirol | 256,120 | 0.81× |
| Umbria | 239,193 | 0.89× |
| Basilicata | 128,059 | 0.84× |
| Molise | 54,573 | 0.69× |
| Aosta Valley | 20,664 | 0.49× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 5.46× | Music & Radio |
| Instant messaging | 2.88× | Internet & Social Media |
| Dentistry | 4.18× | Business & Career |
| Google News | 3.24× | News |
| Pillow | 4.33× | Home & Garden |
| General practitioner | 3.46× | Health |
| Google Chrome | 5.89× | Internet & Social Media |
| Costume jewelry | 3.03× | Fashion & Accessoires |
| Weather | 3.1× | Home & Garden |
| Google Maps | 1.94× | Internet & Social Media |
| Slovenia | 2.19× | Travel & Leisure |
| Kawasaki | 3.72× | Cars & Mobility |
| Bars | 1.5× | Travel & Leisure |
| Canada | 2.12× | Travel & Leisure |
| Meat | 1.75× | Food & Beverages |
| Bedroom furniture | 2.78× | Home & Garden |
| Expert (company) | 2.51× | Shopping |
| Voucher | 2.42× | Shopping |
| Rose | 3.19× | Home & Garden |
| Europcar | 5.1× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.33 |
| Community Orientation | OPEN | 1.18 |
| Patriotism | CONSERVATISM | 1.17 |
| Career Orientation | POWER | 1.04 |
| Extroversion | THRILL | 1.02 |
| Social Media Usage | JOY | 0.98 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.5% |
| India | 5.7% |
| Brazil | 5.0% |
See Broadcasting audiences in other countries
More Movies & TV audiences in Italy
- Shopping (40,184,269)
- Music (40,110,040)
- Food (39,361,997)
- Sports and outdoors (39,246,828)
- Arts and music (38,946,005)
Frequently asked questions
How many fans does Broadcasting have in Italy?
Broadcasting has an estimated audience of 16,650,185 people in Italy, concentrated in Lombardy and Lazio.
What is the gender split and age of Broadcasting fans?
48.1% of Broadcasting fans are female, 51.9% are male, with an average age of 44.4 years.
Which brands do Broadcasting fans like most?
Broadcasting fans show strongest brand affinity for Progressive rock (5.46×), Instant messaging (2.88×), and Dentistry (4.18×) over the country average.
Where do Broadcasting fans live in Italy?
Broadcasting fans in Italy are most concentrated in Lombardy (reach 3,224,564), Lazio (reach 2,402,812), and Campania (reach 2,358,898). These three regions account for the largest share of the active audience.
What other brands do Broadcasting fans also like?
Beyond Broadcasting itself, the audience over-indexes on Instant messaging (2.88×), Dentistry (4.18×), Google News (3.24×), and Pillow (4.33×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Broadcasting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.