A data profile of the people who buy, follow and care about Broadcasting in Italy — modelled from more than twelve digital signal sources. Broadcasting has an estimated audience of 16,650,185 people in Italy.
The average Broadcasting fan in Italy is 44.4 years old, balanced, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Wikipedia, WhatsApp, Personal finance, with strongest over-indexing on Wikipedia (3.85× the country average).
Demographically, the Broadcasting audience skews balanced with an average age of 44.4, and over-indexes on personality traits such as Community Orientation, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Broadcasting fan in Italy is balanced, around 44.4 years old, with strong Community Orientation tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Broadcasting profile in Italy.
48.1% are female, 51.9% are male, average age 44.4.
| Metric | Value |
|---|---|
| Female | 48.1% |
| Male | 51.9% |
| Average age | 44.4 |
| Estimated audience size | 16,650,185 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 14% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 33% |
of the worldwide Broadcasting audience comes from Italy.
| Country | Share |
|---|---|
| United States | 19.5% |
| India | 5.7% |
| Brazil | 5.0% |
Where the Broadcasting audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Puglia | ~1.5M | 1.27× | |
| 02 | Campania | ~2.5M | 1.24× | |
| 03 | Sicilia | ~1.5M | 1.18× | |
| 04 | Lazio | ~2.5M | 1.17× | |
| 05 | Tuscany | ~1M | 1.11× | |
| 06 | Lombardy | ~3M | 1.10× | |
| 07 | Piedmont | ~1.5M | 1.07× | |
| 08 | Abruzzo | ~400K | 1.07× | |
| 09 | Emilia-Romagna | ~1.5M | 1.03× | |
| 10 | Calabria | ~500K | 1.03× | |
| 11 | Veneto | ~1.5M | 1.02× | |
| 12 | Sardinia | ~500K | 1.02× | |
| 13 | Marche | ~400K | 0.99× | |
| 14 | Friuli-Venezia Giulia | ~300K | 0.96× | |
| 15 | Umbria | ~300K | 0.93× | |
| 16 | Basilicata | ~100K | 0.93× | |
| 17 | Liguria | ~400K | 0.92× | |
| 18 | Molise | ~70K | 0.92× | |
| 19 | Aosta Valley | ~40K | 0.92× | |
| 20 | Trentino-Alto Adige/Südtirol | ~300K | 0.88× |
The strongest cross-interests of the Broadcasting audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wikipedia | Internet & Social Media | 3.85× | ||
| 02 | New Testament | Politics & Society | 3.55× | ||
| 03 | Satire | Literature | 3.25× | ||
| 04 | Mediaset | Technology & Electronics | 2.88× | ||
| 05 | Dentistry | Business & Career | 2.42× | ||
| 06 | General practitioner | Health | 2.25× | ||
| 07 | Sanremo Music Festival | Music & Radio | 1.99× | ||
| 08 | Internet & Social Media | 1.97× | |||
| 09 | Champagne | Food & Beverages | 1.92× | ||
| 10 | Personal finance | Business & Career | 1.76× | ||
| 11 | Musical theatre | Movies & TV | 1.68× | ||
| 12 | Radio | Technology & Electronics | 1.66× | ||
| 13 | Genetics | Kids & Family | 1.66× | ||
| 14 | Volunteering | Politics & Society | 1.64× | ||
| 15 | Singer-songwriter | Music & Radio | 1.59× | ||
| 16 | Borsa Italiana | Business & Career | 1.59× | ||
| 17 | Milk | Food & Beverages | 1.59× | ||
| 18 | AutoScout24 | Cars & Mobility | 1.52× | ||
| 19 | Newspapers | Literature | 1.52× | ||
| 20 | Breaking news | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.26× | |
| Convenience Orientation | PREMIUM | 1.21× | |
| Tradition | CONSERVATISM | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.76× | |
| Luxury Orientation | PREMIUM | 0.84× | |
| Mindfulness | BALANCE | 0.86× |
Broadcasting has an estimated audience of 16,650,185 people in Italy, concentrated in Lombardy and Lazio.
48.1% of Broadcasting fans are female, 51.9% are male, with an average age of 44.4 years.
Broadcasting fans show strongest brand affinity for Wikipedia (3.85×), WhatsApp (1.97×), and Personal finance (1.76×) over the country average.
Broadcasting fans in Italy are most concentrated in Lombardy (reach ~3M), Lazio (reach ~2.5M), and Campania (reach ~2.5M). These three regions account for the largest share of the active audience.
Beyond Broadcasting itself, the audience over-indexes on WhatsApp (1.97×), Personal finance (1.76×), Mediaset (2.88×), and Satire (3.25×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Broadcasting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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