A data profile of the people who buy, follow and care about Broadcasting in Canada — modelled from more than twelve digital signal sources. Broadcasting has an estimated audience of 7,223,946 people in Canada.
The average Broadcasting fan in Canada is 42.4 years old, balanced, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, British Columbia.
Top brand affinities include Radio, Real property, Michael Jackson, with strongest over-indexing on Radio (1.91× the country average).
Demographically, the Broadcasting audience skews balanced with an average age of 42.4, and over-indexes on personality traits such as Convenience Orientation, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Broadcasting fan in Canada is balanced, around 42.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Radio.
The key figures that characterise the Broadcasting profile in Canada.
46.5% are female, 53.5% are male, average age 42.4.
| Metric | Value |
|---|---|
| Female | 46.5% |
| Male | 53.5% |
| Average age | 42.4 |
| Estimated audience size | 7,223,946 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 27% |
of the worldwide Broadcasting audience comes from Canada.
| Country | Share |
|---|---|
| United States | 19.5% |
| India | 5.7% |
| Brazil | 5.0% |
Where the Broadcasting audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ontario | ~4.5M | 1.55× | |
| 02 | Alberta | ~1M | 1.19× | |
| 03 | British Columbia | ~1M | 1.15× | |
| 04 | Quebec | ~2M | 1.06× | |
| 05 | Manitoba | ~300K | 1.04× | |
| 06 | Nova Scotia | ~200K | 1.01× | |
| 07 | New Brunswick | ~200K | 0.98× | |
| 08 | Prince Edward Island | ~30K | 0.94× | |
| 09 | Saskatchewan | ~200K | 0.91× | |
| 10 | Newfoundland and Labrador | ~100K | 0.91× |
The strongest cross-interests of the Broadcasting audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Italo disco | Music & Radio | 3.21× | ||
| 02 | John Travolta | Movies & TV | 2.13× | ||
| 03 | Ashton Kutcher | Movies & TV | 2.09× | ||
| 04 | National League | Sports | 2.01× | ||
| 05 | Bruce Willis | Movies & TV | 1.97× | ||
| 06 | Radio | Technology & Electronics | 1.91× | ||
| 07 | AMC (TV channel) | Movies & TV | 1.84× | ||
| 08 | Yahoo! | Internet & Social Media | 1.81× | ||
| 09 | Real property | Home & Garden | 1.79× | ||
| 10 | Robin Williams | Movies & TV | 1.78× | ||
| 11 | Tabloid (newspaper format) | Literature | 1.77× | ||
| 12 | Michael Jackson | Music & Radio | 1.74× | ||
| 13 | Drew Barrymore | Movies & TV | 1.68× | ||
| 14 | Fanatics | Fashion & Accessoires | 1.67× | ||
| 15 | Rogers Communications | Technology & Electronics | 1.66× | ||
| 16 | Western Union | Business & Career | 1.65× | ||
| 17 | New Zealand | Travel & Leisure | 1.62× | ||
| 18 | Amsterdam | Travel & Leisure | 1.62× | ||
| 19 | Smart TV | Technology & Electronics | 1.60× | ||
| 20 | Weather forecasting | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.21× | |
| Tradition | CONSERVATISM | 1.18× | |
| Individualism | JOY | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.68× | |
| Design Affinity | PREMIUM | 0.70× | |
| Luxury Orientation | PREMIUM | 0.81× |
Broadcasting has an estimated audience of 7,223,946 people in Canada, concentrated in Ontario and Quebec.
46.5% of Broadcasting fans are female, 53.5% are male, with an average age of 42.4 years.
Broadcasting fans show strongest brand affinity for Radio (1.91×), Real property (1.79×), and Michael Jackson (1.74×) over the country average.
Broadcasting fans in Canada are most concentrated in Ontario (reach ~4.5M), Quebec (reach ~2M), and British Columbia (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Broadcasting itself, the audience over-indexes on Real property (1.79×), Michael Jackson (1.74×), Bruce Willis (1.97×), and Tabloid (newspaper format) (1.77×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Broadcasting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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