Broadcasting Audience in Canada
Broadcasting has an estimated audience of 7,223,946 people in Canada. 46.5% are female, 53.5% are male, average age 42.4. Top regions: Ontario, Quebec, British Columbia. Top brand affinities: Radio, Real property, Bruce Willis, Tabloid (newspaper format), Western Union.
The average Broadcasting fan in Canada is 42.4 years old, balanced, and lives primarily in Ontario. The audience is concentrated in Ontario, Quebec, British Columbia. Top brand affinities include Radio, Real property, Bruce Willis, with strongest over-indexing on Radio (1.91× the country average). Demographically, the Broadcasting audience skews balanced with an average age of 42.4, and over-indexes on personality traits such as Convenience Orientation, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Movies & TV · Type: Topic
Demographics of Broadcasting fans
| Metric | Value |
|---|---|
| Female | 46.5% |
| Male | 53.5% |
| Average age | 42.4 |
| Estimated audience size | 7,223,946 |
Audience persona
The typical Broadcasting fan in Canada is balanced, around 42.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Radio.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 4,703,300 | 1.55× |
| Quebec | 1,831,492 | 1.06× |
| British Columbia | 1,243,294 | 1.15× |
| Alberta | 1,058,213 | 1.19× |
| Manitoba | 279,793 | 1.04× |
| Nova Scotia | 216,961 | 1.01× |
| Saskatchewan | 209,188 | 0.91× |
| New Brunswick | 163,444 | 0.98× |
| Newfoundland and Labrador | 99,515 | 0.91× |
| Prince Edward Island | 33,362 | 0.94× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Radio | 1.91× | Technology & Electronics |
| Real property | 1.79× | Home & Garden |
| Bruce Willis | 1.97× | Movies & TV |
| Tabloid (newspaper format) | 1.77× | Literature |
| Western Union | 1.65× | Business & Career |
| Michael Jackson | 1.74× | Music & Radio |
| New Zealand | 1.62× | Travel & Leisure |
| Yahoo! | 1.81× | Internet & Social Media |
| John Travolta | 2.13× | Movies & TV |
| Smart TV | 1.6× | Technology & Electronics |
| Rogers Communications | 1.66× | Technology & Electronics |
| Robin Williams | 1.78× | Movies & TV |
| Drew Barrymore | 1.68× | Movies & TV |
| Weather forecasting | 1.51× | Home & Garden |
| Amsterdam | 1.62× | Travel & Leisure |
| Italo disco | 3.21× | Music & Radio |
| Ashton Kutcher | 2.09× | Movies & TV |
| Fanatics | 1.67× | Fashion & Accessoires |
| AMC (TV channel) | 1.84× | Movies & TV |
| National League | 2.01× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.21 |
| Tradition | CONSERVATISM | 1.18 |
| Individualism | JOY | 1.16 |
| Spirituality | BALANCE | 1.13 |
| Need for Security | CONSERVATISM | 1.11 |
| Quality Awareness | PREMIUM | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.5% |
| India | 5.7% |
| Brazil | 5.0% |
See Broadcasting audiences in other countries
More Movies & TV audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
Frequently asked questions
How many fans does Broadcasting have in Canada?
Broadcasting has an estimated audience of 7,223,946 people in Canada, concentrated in Ontario and Quebec.
What is the gender split and age of Broadcasting fans?
46.5% of Broadcasting fans are female, 53.5% are male, with an average age of 42.4 years.
Which brands do Broadcasting fans like most?
Broadcasting fans show strongest brand affinity for Radio (1.91×), Real property (1.79×), and Bruce Willis (1.97×) over the country average.
Where do Broadcasting fans live in Canada?
Broadcasting fans in Canada are most concentrated in Ontario (reach 4,703,300), Quebec (reach 1,831,492), and British Columbia (reach 1,243,294). These three regions account for the largest share of the active audience.
What other brands do Broadcasting fans also like?
Beyond Broadcasting itself, the audience over-indexes on Real property (1.79×), Bruce Willis (1.97×), Tabloid (newspaper format) (1.77×), and Western Union (1.65×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Broadcasting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.