Broadcasting Audience in Germany
Broadcasting has an estimated audience of 13,673,772 people in Germany. 48.4% are female, 51.6% are male, average age 42.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Satire, German television comedy, Country rap, Western Union, Allgäu.
The average Broadcasting fan in Germany is 42.1 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Satire, German television comedy, Country rap, with strongest over-indexing on Satire (8.81× the country average). Demographically, the Broadcasting audience skews balanced with an average age of 42.1, and over-indexes on personality traits such as Patriotism, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Topic
Demographics of Broadcasting fans
| Metric | Value |
|---|---|
| Female | 48.4% |
| Male | 51.6% |
| Average age | 42.1 |
| Estimated audience size | 13,673,772 |
Audience persona
The typical Broadcasting fan in Germany is balanced, around 42.1 years old, with strong Patriotism tendencies and a notable affinity for Satire.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 3,061,667 | 1.02× |
| Bayern | 2,387,342 | 1.09× |
| Baden-Württemberg | 1,978,658 | 1.06× |
| Niedersachsen | 1,415,280 | 1.07× |
| Hessen | 1,140,384 | 1.09× |
| Sachsen | 718,933 | 1.07× |
| Rheinland-Pfalz | 694,288 | 1.01× |
| Berlin | 644,118 | 1.05× |
| Schleswig-Holstein | 489,210 | 1× |
| Brandenburg | 432,557 | 1.02× |
| Thüringen | 336,811 | 0.97× |
| Sachsen-Anhalt | 330,473 | 0.93× |
| Hamburg | 284,287 | 0.92× |
| Mecklenburg-Vorpommern | 248,498 | 0.95× |
| Saarland | 140,425 | 0.84× |
| Bremen | 106,059 | 0.91× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Satire | 8.81× | Literature |
| German television comedy | 8.93× | Movies & TV |
| Country rap | 6.36× | Music & Radio |
| Western Union | 4.38× | Business & Career |
| Allgäu | 5.4× | Travel & Leisure |
| Headphones | 4.86× | Technology & Electronics |
| Pets | 1.5× | Pets & Animals |
| FC Bayern Munich | 1.54× | Sports |
| Vacations | 2.22× | Travel & Leisure |
| Family | 1.59× | Kids & Family |
| Hygiene | 2.57× | Beauty & Wellness |
| Stuttgart | 2.51× | Travel & Leisure |
| Self care | 2.55× | Health |
| Automobiles | 1.53× | Cars & Mobility |
| Eintracht Frankfurt | 1.86× | Sports |
| North Rhine-Westphalia | 1.92× | Travel & Leisure |
| German language | 1.97× | Politics & Society |
| Philips | 3.06× | Technology & Electronics |
| Radio broadcasting | 2.57× | Music & Radio |
| Hairstyle | 2× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.08 |
| Indulgence | JOY | 1.07 |
| Pet Ownership | JOY | 1.03 |
| Sports Activity | POWER | 1.01 |
| Tradition | CONSERVATISM | 1.01 |
| Career Orientation | POWER | 0.98 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.5% |
| India | 5.7% |
| Brazil | 5.0% |
See Broadcasting audiences in other countries
More Movies & TV audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Broadcasting have in Germany?
Broadcasting has an estimated audience of 13,673,772 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Broadcasting fans?
48.4% of Broadcasting fans are female, 51.6% are male, with an average age of 42.1 years.
Which brands do Broadcasting fans like most?
Broadcasting fans show strongest brand affinity for Satire (8.81×), German television comedy (8.93×), and Country rap (6.36×) over the country average.
Where do Broadcasting fans live in Germany?
Broadcasting fans in Germany are most concentrated in Nordrhein-Westfalen (reach 3,061,667), Bayern (reach 2,387,342), and Baden-Württemberg (reach 1,978,658). These three regions account for the largest share of the active audience.
What other brands do Broadcasting fans also like?
Beyond Broadcasting itself, the audience over-indexes on German television comedy (8.93×), Country rap (6.36×), Western Union (4.38×), and Allgäu (5.4×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Broadcasting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.