Wikipedia Audience in Germany
A data profile of the people who buy, follow and care about Wikipedia in Germany — modelled from more than twelve digital signal sources. Wikipedia has an estimated audience of 14,538,462 people in Germany.
The average Wikipedia fan in Germany is 43.2 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include YouTube, Smartphones, Leisure, with strongest over-indexing on YouTube (1.76× the country average).
Demographically, the Wikipedia audience skews balanced with an average age of 43.2, and over-indexes on personality traits such as Individualism, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Wikipedia fan in Germany is balanced, around 43.2 years old, with strong Individualism tendencies and a notable affinity for YouTube.
At a glance
The key figures that characterise the Wikipedia profile in Germany.
Search interest · 12-month trend
Audience demographics of Wikipedia
46.0% are female, 54.0% are male, average age 43.2.
Gender split
| Metric | Value |
|---|---|
| Female | 46.0% |
| Male | 54.0% |
| Average age | 43.2 |
| Estimated audience size | 14,538,462 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 17% | |
| 30-39 | 23% | |
| 40-49 | 26% | |
| 50+ | 26% |
Worldwide distribution
of the worldwide Wikipedia audience comes from Germany.
| Country | Share |
|---|---|
| United States | 21.9% |
| Germany | 6.8% |
| United Kingdom | 5.0% |
Geography
Where the Wikipedia audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Thüringen | ~400K | 1.19× | |
| 02 | Rheinland-Pfalz | ~800K | 1.15× | |
| 03 | Bayern | ~2.5M | 1.10× | |
| 04 | Saarland | ~200K | 1.09× | |
| 05 | Baden-Württemberg | ~2M | 1.07× | |
| 06 | Sachsen | ~800K | 1.06× | |
| 07 | Schleswig-Holstein | ~600K | 1.06× | |
| 08 | Niedersachsen | ~1.5M | 1.05× | |
| 09 | Nordrhein-Westfalen | ~3.5M | 1.03× | |
| 10 | Hessen | ~1M | 1.02× | |
| 11 | Sachsen-Anhalt | ~300K | 0.88× | |
| 12 | Hamburg | ~300K | 0.88× | |
| 13 | Brandenburg | ~400K | 0.87× | |
| 14 | Mecklenburg-Vorpommern | ~200K | 0.86× | |
| 15 | Berlin | ~600K | 0.85× | |
| 16 | Bremen | ~100K | 0.83× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Wikipedia audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Creative Commons | Technology & Electronics | 1.88× | ||
| 02 | Celebrity | Movies & TV | 1.78× | ||
| 03 | YouTube | Movies & TV | 1.76× | ||
| 04 | Alles was zählt | Movies & TV | 1.74× | ||
| 05 | Internet & Social Media | 1.73× | |||
| 06 | Smartphones | Technology & Electronics | 1.69× | ||
| 07 | Sarah Engels | Movies & TV | 1.69× | ||
| 08 | Communication | Technology & Electronics | 1.65× | ||
| 09 | Unique Gifts | Shopping | 1.65× | ||
| 10 | Let's Dance (German TV series) | Movies & TV | 1.64× | ||
| 11 | Employment | Business & Career | 1.62× | ||
| 12 | Application software | Technology & Electronics | 1.62× | ||
| 13 | Broadcasting | Movies & TV | 1.58× | ||
| 14 | Bauer sucht Frau | Movies & TV | 1.57× | ||
| 15 | BUNTE.de | Internet & Social Media | 1.56× | ||
| 16 | Pregnancy | Kids & Family | 1.55× | ||
| 17 | Felix Baumgartner | Sports | 1.52× | ||
| 18 | Leisure | Travel & Leisure | 1.51× | ||
| 19 | Advertising | Business & Career | 1.50× | ||
| 20 | Fressnapf | Shopping | 1.50× |
Personality of the Wikipedia audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.27× | |
| Extroversion | THRILL | 1.21× | |
| Mindfulness | BALANCE | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.77× | |
| Design Affinity | PREMIUM | 0.84× | |
| Travelling | THRILL | 0.85× |
Frequently asked questions
How many fans does Wikipedia have in Germany?
Wikipedia has an estimated audience of 14,538,462 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Wikipedia fans?
46.0% of Wikipedia fans are female, 54.0% are male, with an average age of 43.2 years.
Which brands do Wikipedia fans like most?
Wikipedia fans show strongest brand affinity for YouTube (1.76×), Smartphones (1.69×), and Leisure (1.51×) over the country average.
Where do Wikipedia fans live in Germany?
Wikipedia fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~3.5M), Bayern (reach ~2.5M), and Baden-Württemberg (reach ~2M). These three regions account for the largest share of the active audience.
What other brands do Wikipedia fans also like?
Beyond Wikipedia itself, the audience over-indexes on Smartphones (1.69×), Leisure (1.51×), Communication (1.65×), and Google (1.73×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Internet & Social Media audiences in Germany
How to read this data
Audience size is the estimated number of people in Germany who actively search for Wikipedia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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