Wikipedia Audience in Germany
Wikipedia has an estimated audience of 14,654,508 people in Germany. 46.0% are female, 54.0% are male, average age 43.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: YouTube, Smartphones, Leisure, Communication, Google.
The average Wikipedia fan in Germany is 43.2 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include YouTube, Smartphones, Leisure, with strongest over-indexing on YouTube (1.76× the country average). Demographically, the Wikipedia audience skews balanced with an average age of 43.2, and over-indexes on personality traits such as Patriotism, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Website / Newspaper / Magazine
Demographics of Wikipedia fans
| Metric | Value |
|---|---|
| Female | 46.0% |
| Male | 54.0% |
| Average age | 43.2 |
| Estimated audience size | 14,654,508 |
Audience persona
The typical Wikipedia fan in Germany is balanced, around 43.2 years old, with strong Patriotism tendencies and a notable affinity for YouTube.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 3,397,471 | 1.06× |
| Bayern | 2,663,162 | 1.13× |
| Baden-Württemberg | 2,199,513 | 1.1× |
| Niedersachsen | 1,524,533 | 1.07× |
| Hessen | 1,155,079 | 1.03× |
| Rheinland-Pfalz | 859,676 | 1.17× |
| Sachsen | 761,827 | 1.06× |
| Berlin | 578,907 | 0.88× |
| Schleswig-Holstein | 541,337 | 1.03× |
| Thüringen | 433,576 | 1.16× |
| Brandenburg | 390,282 | 0.86× |
| Sachsen-Anhalt | 329,386 | 0.87× |
| Hamburg | 297,196 | 0.9× |
| Mecklenburg-Vorpommern | 229,838 | 0.82× |
| Saarland | 188,590 | 1.05× |
| Bremen | 101,159 | 0.81× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| YouTube | 1.76× | Movies & TV |
| Smartphones | 1.69× | Technology & Electronics |
| Leisure | 1.51× | Travel & Leisure |
| Communication | 1.65× | Technology & Electronics |
| 1.73× | Internet & Social Media | |
| Celebrity | 1.78× | Movies & TV |
| Advertising | 1.5× | Business & Career |
| Broadcasting | 1.58× | Movies & TV |
| Employment | 1.62× | Business & Career |
| Let's Dance (German TV series) | 1.64× | Movies & TV |
| Fressnapf | 1.5× | Shopping |
| Creative Commons | 1.88× | Technology & Electronics |
| Unique Gifts | 1.65× | Shopping |
| BUNTE.de | 1.56× | Internet & Social Media |
| Pregnancy | 1.55× | Kids & Family |
| Application software | 1.62× | Technology & Electronics |
| Hosiery | 1.67× | Fashion & Accessoires |
| Sales | 1.69× | Business & Career |
| Felix Baumgartner | 1.52× | Sports |
| Nail polish | 1.53× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.21 |
| Convenience Orientation | PREMIUM | 2.05 |
| Spirituality | BALANCE | 1.92 |
| Early Adopter Mentality | POWER | 1.73 |
| Individualism | JOY | 1.62 |
| Tradition | CONSERVATISM | 1.62 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.7% |
| Germany | 6.9% |
| India | 4.9% |
See Wikipedia audiences in other countries
More Internet & Social Media audiences in Germany
- TikTok (26,168,913)
- Instagram (25,858,505)
- YouTube (24,030,137)
- Bild (23,266,420)
- Spiegel Online (19,266,000)
Frequently asked questions
How many fans does Wikipedia have in Germany?
Wikipedia has an estimated audience of 14,654,508 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Wikipedia fans?
46.0% of Wikipedia fans are female, 54.0% are male, with an average age of 43.2 years.
Which brands do Wikipedia fans like most?
Wikipedia fans show strongest brand affinity for YouTube (1.76×), Smartphones (1.69×), and Leisure (1.51×) over the country average.
Where do Wikipedia fans live in Germany?
Wikipedia fans in Germany are most concentrated in Nordrhein-Westfalen (reach 3,397,471), Bayern (reach 2,663,162), and Baden-Württemberg (reach 2,199,513). These three regions account for the largest share of the active audience.
What other brands do Wikipedia fans also like?
Beyond Wikipedia itself, the audience over-indexes on Smartphones (1.69×), Leisure (1.51×), Communication (1.65×), and Google (1.73×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Wikipedia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.