Application software Audience in Germany
Application software has an estimated audience of 4,176,691 people in Germany. 55.5% are female, 44.5% are male, average age 43.0. Top brand affinities: Congstar, Tagesschau, Jan Josef Liefers, Terence Hill, Transfermarkt.
Top brand affinities include Congstar, Tagesschau, Jan Josef Liefers, with strongest over-indexing on Congstar (7.97× the country average). Demographically, the Application software audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Indulgence, Sports Activity.
Category: Technology & Electronics · Type: Topic · Subtype: Lifestyle cluster
Demographics of Application software fans
| Metric | Value |
|---|---|
| Female | 55.5% |
| Male | 44.5% |
| Average age | 43.0 |
| Estimated audience size | 4,176,691 |
Audience persona
The typical Application software fan in Germany is more female, around 43.0 years old, with strong Indulgence tendencies and a notable affinity for Congstar.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Congstar | 7.97× | Technology & Electronics |
| Tagesschau | 2.92× | Movies & TV |
| Jan Josef Liefers | 8.76× | Movies & TV |
| Terence Hill | 7.71× | Movies & TV |
| Transfermarkt | 3.33× | Sports |
| Apple Store | 7.75× | Shopping |
| limango | 7.85× | Shopping |
| Karoline Herfurth | 8.71× | Movies & TV |
| The Voice Kids | 9.07× | Movies & TV |
| Casino | 5.74× | Games |
| ICloud | 4.85× | Technology & Electronics |
| Fachhochschule | 6.54× | Business & Career |
| Kurdistan | 7.98× | Travel & Leisure |
| Hygiene | 2.73× | Beauty & Wellness |
| Western Union | 3.43× | Business & Career |
| Satire | 3.58× | Literature |
| Freeware | 2.21× | Technology & Electronics |
| Family | 1.59× | Kids & Family |
| German television comedy | 4.15× | Movies & TV |
| Stuttgart | 2.33× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.07 |
| Sports Activity | POWER | 1.01 |
| Patriotism | CONSERVATISM | 0.99 |
| Career Orientation | POWER | 0.97 |
| Tradition | CONSERVATISM | 0.96 |
| Pet Ownership | JOY | 0.95 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.8% |
| India | 5.6% |
| Italy | 4.9% |
See Application software audiences in other countries
More Lifestyle cluster audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Application software. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.