Application software Audience in Germany
Application software has an estimated audience of 4,176,691 people in Germany. 55.5% are female, 44.5% are male, average age 43.0. Top brand affinities: Rossmann, Stradivarius, Škoda Kodiaq, Preacher (comics), Home Delivery.
Top brand affinities include Rossmann, Stradivarius, Škoda Kodiaq, with strongest over-indexing on Rossmann (1.62× the country average). Demographically, the Application software audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Indulgence, Sports Activity.
Category: Technology & Electronics · Type: Topic · Subtype: Lifestyle cluster
Demographics of Application software fans
| Metric | Value |
|---|---|
| Female | 55.5% |
| Male | 44.5% |
| Average age | 43.0 |
| Estimated audience size | 4,176,691 |
Audience persona
The typical Application software fan in Germany is more female, around 43.0 years old, with strong Indulgence tendencies and a notable affinity for Rossmann.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.62× | Shopping |
| Stradivarius | 1.97× | Shopping |
| Škoda Kodiaq | 1.97× | Cars & Mobility |
| Preacher (comics) | 5.49× | Literature |
| Home Delivery | 2.16× | Food & Beverages |
| Corfu (regional unit) | 2.03× | Travel & Leisure |
| Euphonium | 5.87× | Music & Radio |
| Molly Hatchet | 6.76× | Music & Radio |
| Gilbert Burns (fighter) | 8.33× | Sports |
| Keeper (password manager) | 2.14× | Technology & Electronics |
| BULLDOG Gin | 7.99× | Food & Beverages |
| Glashütte | 1.97× | Travel & Leisure |
| Volvo V60 | 2.12× | Cars & Mobility |
| Google Home | 2.52× | Technology & Electronics |
| The Equalizer | 2.13× | Movies & TV |
| Hauptschule | 3.22× | Kids & Family |
| Coworking | 1.65× | Business & Career |
| Gloria | 1.88× | Music & Radio |
| Hà Tĩnh | 5.03× | Travel & Leisure |
| Esra Erol | 2.13× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.07 |
| Sports Activity | POWER | 1.01 |
| Patriotism | CONSERVATISM | 0.99 |
| Career Orientation | POWER | 0.97 |
| Tradition | CONSERVATISM | 0.96 |
| Pet Ownership | JOY | 0.95 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.8% |
| India | 5.6% |
| Italy | 4.9% |
See Application software audiences in other countries
More Lifestyle cluster audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Application software. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.