A data profile of the people who buy, follow and care about Application software in Brazil — modelled from more than twelve digital signal sources. Application software has an estimated audience of 4,370,589 people in Brazil.
Application software has an estimated audience of 4,370,589 people in Brazil. 57.3% are female, 42.7% are male, average age 40.5. Top brand affinities: Samsung, Spotify, Telecommunication, Telegram, Rede Globo.
Top brand affinities include Samsung, Spotify, Telecommunication, with strongest over-indexing on Samsung (1.75× the country average).
Demographically, the Application software audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Patriotism, Convenience Orientation.
The typical Application software fan in Brazil is more female, around 40.5 years old, with strong Patriotism tendencies and a notable affinity for Samsung.
The key figures that characterise the Application software profile in Brazil.
57.3% are female, 42.7% are male, average age 40.5.
| Metric | Value |
|---|---|
| Female | 57.3% |
| Male | 42.7% |
| Average age | 40.5 |
| Estimated audience size | 4,370,589 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 20% | |
| 30-39 | 21% | |
| 40-49 | 21% | |
| 50+ | 23% |
of the worldwide Application software audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 16.8% |
| India | 5.6% |
| Italy | 4.9% |
The strongest cross-interests of the Application software audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Internet security | Technology & Electronics | 2.71× | ||
| 02 | Dropbox (service) | Technology & Electronics | 1.94× | ||
| 03 | Augmented reality | Technology & Electronics | 1.94× | ||
| 04 | Data science | Business & Career | 1.86× | ||
| 05 | Vehicle audio | Cars & Mobility | 1.83× | ||
| 06 | Samsung | Technology & Electronics | 1.75× | ||
| 07 | Louvre | Travel & Leisure | 1.75× | ||
| 08 | Subcompact car | Cars & Mobility | 1.71× | ||
| 09 | Cryptocurrency | Technology & Electronics | 1.69× | ||
| 10 | Xabi Alonso | Sports | 1.66× | ||
| 11 | Riverdale | Movies & TV | 1.63× | ||
| 12 | Telegram | Internet & Social Media | 1.58× | ||
| 13 | Breaking news | Movies & TV | 1.58× | ||
| 14 | Spotify | Internet & Social Media | 1.55× | ||
| 15 | Rede Globo | Movies & TV | 1.55× | ||
| 16 | Virtual private network | Technology & Electronics | 1.55× | ||
| 17 | Multi-level marketing | Business & Career | 1.52× | ||
| 18 | Telecommunication | Technology & Electronics | 1.51× | ||
| 19 | Makita | Home & Garden | 1.51× | ||
| 20 | Futon | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.29× | |
| Convenience Orientation | PREMIUM | 1.24× | |
| Risk Appetite | THRILL | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.71× | |
| Design Affinity | PREMIUM | 0.74× | |
| Luxury Orientation | PREMIUM | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Application software. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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