Application software Audience in United States
Application software has an estimated audience of 15,834,914 people in United States. 52.3% are female, 47.7% are male, average age 41.4. Top brand affinities: Hobby Lobby, MSN, Best Buy, Aldi, Staples (Canada).
Top brand affinities include Hobby Lobby, MSN, Best Buy, with strongest over-indexing on Hobby Lobby (2.03× the country average). Demographically, the Application software audience skews balanced with an average age of 41.4, and over-indexes on personality traits such as Price Sensitivity, Social Media Usage.
Category: Technology & Electronics · Type: Topic · Subtype: Lifestyle cluster
Demographics of Application software fans
| Metric | Value |
|---|---|
| Female | 52.3% |
| Male | 47.7% |
| Average age | 41.4 |
| Estimated audience size | 15,834,914 |
Audience persona
The typical Application software fan in United States is balanced, around 41.4 years old, with strong Price Sensitivity tendencies and a notable affinity for Hobby Lobby.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hobby Lobby | 2.03× | Home & Garden |
| MSN | 1.98× | News |
| Best Buy | 1.82× | Shopping |
| Aldi | 1.72× | Shopping |
| Staples (Canada) | 2.23× | Business & Career |
| Planet Fitness | 1.63× | Sports |
| Taco Bell | 1.67× | Food & Beverages |
| Great Clips | 2.34× | Beauty & Wellness |
| 2.21× | Internet & Social Media | |
| Aubrey Plaza | 4.62× | Movies & TV |
| Diaper bag | 2.49× | Kids & Family |
| Jack Black | 4.3× | Movies & TV |
| southwest airlines | 1.97× | Travel & Leisure |
| Nordstrom rack | 1.7× | Fashion & Accessoires |
| Dentistry | 1.91× | Business & Career |
| Artificial intelligence | 1.88× | Technology & Electronics |
| Engagement ring | 2.28× | Fashion & Accessoires |
| Google Flights | 1.95× | Travel & Leisure |
| New York Lottery | 3.98× | Games |
| Napoleon Dynamite | 4.49× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.06 |
| Social Media Usage | JOY | 1.03 |
| Extroversion | THRILL | 0.99 |
| Family Orientation | CONSERVATISM | 0.96 |
| Need for Security | CONSERVATISM | 0.94 |
| Quality Awareness | PREMIUM | 0.92 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.8% |
| India | 5.6% |
| Italy | 4.9% |
See Application software audiences in other countries
More Lifestyle cluster audiences in United States
- Food and drink (182,612,063)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
- Arts and music (171,337,268)
How to read this data
Audience size is the estimated number of people in United States who actively search for Application software. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.