Application software Audience in United States
Application software has an estimated audience of 15,834,914 people in United States. 52.3% are female, 47.7% are male, average age 41.4. Top brand affinities: Israel, Kendra Scott, Wikia, Cam Ward, Jeep Wagoneer.
Top brand affinities include Israel, Kendra Scott, Wikia, with strongest over-indexing on Israel (2.09× the country average). Demographically, the Application software audience skews balanced with an average age of 41.4, and over-indexes on personality traits such as Price Sensitivity, Social Media Usage.
Category: Technology & Electronics · Type: Topic · Subtype: Lifestyle cluster
Demographics of Application software fans
| Metric | Value |
|---|---|
| Female | 52.3% |
| Male | 47.7% |
| Average age | 41.4 |
| Estimated audience size | 15,834,914 |
Audience persona
The typical Application software fan in United States is balanced, around 41.4 years old, with strong Price Sensitivity tendencies and a notable affinity for Israel.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Israel | 2.09× | Travel & Leisure |
| Kendra Scott | 1.77× | Fashion & Accessoires |
| Wikia | 1.6× | Internet & Social Media |
| Cam Ward | 1.79× | Sports |
| Jeep Wagoneer | 2.37× | Cars & Mobility |
| Home staging | 1.95× | Home & Garden |
| Kento Yamazaki | 3.55× | Movies & TV |
| Kodiak, Alaska | 2.23× | Travel & Leisure |
| Charlamagne Tha God | 2.26× | Movies & TV |
| Primos Hunting | 4.82× | Sports |
| Lebanese cuisine | 1.65× | Food & Beverages |
| Berenstain Bears | 1.72× | Literature |
| Strategic human resource planning | 1.85× | Business & Career |
| Hayward, California | 2.19× | Travel & Leisure |
| Holt Renfrew | 2.69× | Shopping |
| jordy nelson | 2.95× | Sports |
| Paducah, Kentucky | 1.71× | Travel & Leisure |
| Stradivarius | 1.56× | Shopping |
| Takers | 1.66× | Movies & TV |
| Cassoulet | 1.54× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.06 |
| Social Media Usage | JOY | 1.03 |
| Extroversion | THRILL | 0.99 |
| Family Orientation | CONSERVATISM | 0.96 |
| Need for Security | CONSERVATISM | 0.94 |
| Quality Awareness | PREMIUM | 0.92 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.8% |
| India | 5.6% |
| Italy | 4.9% |
See Application software audiences in other countries
More Lifestyle cluster audiences in United States
- Food and drink (182,612,063)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
- Arts and music (171,337,268)
How to read this data
Audience size is the estimated number of people in United States who actively search for Application software. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.