Rascasse Audience Intelligence

Application software Audience in United States

A data profile of the people who buy, follow and care about Application software in United States — modelled from more than twelve digital signal sources. Application software has an estimated audience of 15,834,914 people in United States.

#59among Lifestyle cluster in United States#1497among Topic in United States#107in Technology & Electronics

The average Application software fan in United States is 41.4 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Mobile phones, Google, Planet Fitness, with strongest over-indexing on Mobile phones (1.8× the country average).

Demographically, the Application software audience skews balanced with an average age of 41.4, and over-indexes on personality traits such as Need for Security, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Application software fan in United States is balanced, around 41.4 years old, with strong Need for Security tendencies and a notable affinity for Mobile phones.

Category: Technology & Electronics · Type: Topic · Subtype: Lifestyle cluster

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Application software profile in United States.

Audience size
15.8M
in United States
Gender
52.3%♀
47.7% male
Age
41.4
average years
Country rank
#2195
Topic in United States
Fig. 01

Search interest · 12-month trend

-39%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Application software fans

52.3% are female, 47.7% are male, average age 41.4.

Fig. 02

Gender split

52.3%
Female
47.7%
Male
Demographic split for Application software audience in United States
MetricValue
Female52.3%
Male47.7%
Average age41.4
Estimated audience size15,834,914
Fig. 03

Age distribution

Ø 41.4
average years
Age distribution of the Application software audience in United States
Age bracketShare%
16-1915%
20-2918%
30-3919%
40-4922%
50+25%
Fig. 04

Worldwide distribution

16.8%

of the worldwide Application software audience comes from United States.

Worldwide audience distribution share by country for Application software
CountryShare
United States16.8%
India5.6%
Italy4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Application software audience in United States is strongest.

Fig. 05

Top regions by affinity

Application software fans by region: top regions in United States
#RegionReachAffinity×
01Utah~400K3.01×
02Arkansas~300K2.27×
03South Carolina~400K1.60×
04Nevada~200K1.45×
05Texas~1.5M1.29×
06West Virginia~90K1.28×
07Georgia~600K1.25×
08Indiana~300K1.12×
09Louisiana~200K1.12×
10Oklahoma~200K1.09×
11North Dakota~30K1.07×
12Alaska~40K1.04×
13Maryland~300K1.02×
14Mississippi~100K1.02×
15Idaho~80K1.02×
16South Dakota~40K1.01×
17Vermont~30K1.00×
18Rhode Island~50K0.99×
19Montana~40K0.99×
20Nebraska~80K0.98×
21Delaware~40K0.98×
22Hawaii~70K0.97×
23New Hampshire~60K0.97×
24Maine~50K0.97×
25North Carolina~500K0.96×
26Virginia~400K0.96×
27Kentucky~200K0.96×
28Washington, District of Columbia~50K0.96×
29Alabama~200K0.95×
30New Mexico~80K0.95×
31Iowa~100K0.93×
32Kansas~100K0.93×
33Oregon~200K0.92×
34Arizona~300K0.90×
35Tennessee~300K0.90×
36Connecticut~100K0.90×
37Wisconsin~200K0.88×
38Missouri~200K0.87×
39Minnesota~200K0.87×
40Colorado~200K0.85×
41Florida~900K0.83×
42Washington~300K0.82×
43Massachusetts~300K0.82×
44Pennsylvania~400K0.81×
45Ohio~400K0.81×
46Michigan~300K0.81×
47New Jersey~300K0.80×
48New York~700K0.79×
49Illinois~400K0.77×
50California~1M0.66×
Fig. 06

Affinity by region

Affinity by region — Application software, United States
0.66×1.00×3.01×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Application software audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Application software audience
#·InterestCategoryAffinity×
01Universal StudiosMovies & TV2.23×
02Diaper bagKids & Family2.04×
03Mobile phonesTechnology & Electronics1.80×
04RhetoricPolitics & Society1.80×
05Compact carCars & Mobility1.76×
06GoogleInternet & Social Media1.74×
07CrosswordGames1.74×
08Artificial intelligenceTechnology & Electronics1.72×
09Western UnionBusiness & Career1.70×
10Venture capitalBusiness & Career1.67×
11Risk managementBusiness & Career1.65×
12FreewareTechnology & Electronics1.63×
13Real propertyHome & Garden1.58×
14Planet FitnessSports1.55×
15DentistryBusiness & Career1.55×
16Desktop computersTechnology & Electronics1.55×
17Ancient EgyptPolitics & Society1.53×
18Food processingFood & Beverages1.53×
19HormoneHealth1.52×
20LumberHome & Garden1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Application software audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Application software audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.24×
Career OrientationPOWER1.17×
Price SensitivityPREMIUM1.17×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Application software audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.84×
Pet OwnershipJOY0.85×
Luxury OrientationPREMIUM0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Application software have in United States?

Application software has an estimated audience of 15,834,914 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Application software fans?

52.3% of Application software fans are female, 47.7% are male, with an average age of 41.4 years.

03

Which brands do Application software fans like most?

Application software fans show strongest brand affinity for Mobile phones (1.8×), Google (1.74×), and Planet Fitness (1.55×) over the country average.

04

Where do Application software fans live in United States?

Application software fans in United States are most concentrated in Texas (reach ~1.5M), California (reach ~1M), and Florida (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do Application software fans also like?

Beyond Application software itself, the audience over-indexes on Google (1.74×), Planet Fitness (1.55×), Artificial intelligence (1.72×), and Diaper bag (2.04×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Lifestyle cluster audiences in United States

See Application software audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Application software. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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