Food processing Audience in United States

Food processing logo

Food processing has an estimated audience of 14,899,131 people in United States. 52.2% are female, 47.8% are male, average age 38.0. Top regions: California, Texas, Florida. Top brand affinities: Joomla, Music, Sports, Arts and music, Entertainment.

The average Food processing fan in United States is 38.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Joomla, Music, Sports, with strongest over-indexing on Joomla (78.21× the country average). Demographically, the Food processing audience skews balanced with an average age of 38.0, and over-indexes on personality traits such as Family Orientation, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Field of study

Demographics of Food processing fans

Demographic split for Food processing audience in United States
MetricValue
Female52.2%
Male47.8%
Average age38.0
Estimated audience size14,899,131

Audience persona

The typical Food processing fan in United States is balanced, around 38.0 years old, with strong Family Orientation tendencies and a notable affinity for Joomla.

Top regions in United States

Top regions ranked by reach for Food processing in United States
RegionReachAffinity
California2,209,8391.35×
Texas1,508,0411.18×
Florida785,2050.78×
New York781,6220.94×
Illinois598,6411.21×
Pennsylvania472,8750.94×
Georgia468,9461.02×
Ohio451,8100.98×
North Carolina445,4520.99×
Michigan382,0350.98×
Washington372,2271.25×
Virginia357,3080.98×
Wisconsin347,6601.55×
Minnesota308,2131.44×
Tennessee294,7040.99×
New Jersey283,2310.75×
Missouri281,7881.17×
Indiana279,2071.03×
Massachusetts278,8350.95×
Kentucky270,1641.45×
Arizona243,9680.8×
Colorado222,7130.95×
Oregon213,5581.25×
Oklahoma194,1691.17×
Maryland190,1010.74×
Iowa172,9421.41×
Alabama165,8340.8×
Kansas149,8491.28×
South Carolina135,7400.61×
Louisiana123,3370.64×
Utah119,8770.9×
Idaho105,7511.42×
Nebraska105,2311.41×
Nevada101,7980.71×
Arkansas99,2730.81×
Connecticut76,8810.51×
Washington, District of Columbia75,2801.68×
Mississippi69,3590.57×
New Mexico68,9360.92×
West Virginia41,3540.6×
New Hampshire39,3160.67×
Alaska38,0931.2×
Rhode Island35,4330.75×
Hawaii33,6740.53×
Montana33,2070.8×
South Dakota32,7770.95×
Vermont32,3611.24×
North Dakota31,9141.04×
Delaware31,7320.77×
Wyoming30,8791.4×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Food processing audience
BrandAffinityCategory
Joomla78.21×Internet & Social Media
Music1.82×Business & Career
Sports1.77×Sports
Arts and music1.75×Arts & Culture
Entertainment1.76×Movies & TV
Exxon5.91×Cars & Mobility
Food and drink1.54×Food & Beverages
Movies1.61×Movies & TV
Popular music2.27×Music & Radio
Food1.54×Food & Beverages
Reading1.54×Literature
Consumer electronics1.53×Technology & Electronics
Games1.56×Games
Live events1.53×Music & Radio
Outdoor recreation1.54×Sports
College football2.49×Sports
Sneakers (footwear)2.5×Fashion & Accessoires
Food industry4.01×Food & Beverages
Wildlife2.03×Travel & Leisure
Celebrity1.63×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Food processing audience
TraitClusterScore
Family OrientationCONSERVATISM1.71
DIY MentalityTHRILL1.64
Convenience OrientationPREMIUM1.6
SustainabilityBALANCE1.58
Design AffinityPREMIUM1.46
Price SensitivityPREMIUM1.42

Worldwide distribution

Worldwide audience distribution share by country for Food processing
CountryShare
United States22.6%
Brazil5.2%
United Kingdom5.0%

See Food processing audiences in other countries

More Field of study audiences in United States

Frequently asked questions

How many fans does Food processing have in United States?

Food processing has an estimated audience of 14,899,131 people in United States, concentrated in California and Texas.

What is the gender split and age of Food processing fans?

52.2% of Food processing fans are female, 47.8% are male, with an average age of 38.0 years.

Which brands do Food processing fans like most?

Food processing fans show strongest brand affinity for Joomla (78.21×), Music (1.82×), and Sports (1.77×) over the country average.

Where do Food processing fans live in United States?

Food processing fans in United States are most concentrated in California (reach 2,209,839), Texas (reach 1,508,041), and Florida (reach 785,205). These three regions account for the largest share of the active audience.

What other brands do Food processing fans also like?

Beyond Food processing itself, the audience over-indexes on Music (1.82×), Sports (1.77×), Arts and music (1.75×), and Entertainment (1.76×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Food processing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.