Rascasse Audience Intelligence

Food processing Audience in United States

A data profile of the people who buy, follow and care about Food processing in United States — modelled from more than twelve digital signal sources. Food processing has an estimated audience of 14,899,131 people in United States.

#90among Field of study in United States#1592among Topic in United States#189in Food & Beverages

The average Food processing fan in United States is 38.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Joomla, Music, Sports, with strongest over-indexing on Joomla (78.21× the country average).

Demographically, the Food processing audience skews balanced with an average age of 38.0, and over-indexes on personality traits such as Career Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Food processing fan in United States is balanced, around 38.0 years old, with strong Career Orientation tendencies and a notable affinity for Joomla.

Category: Food & Beverages · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Food processing profile in United States.

Audience size
14.9M
in United States
Gender
52.2%♀
47.8% male
Age
38.0
average years
Country rank
#2347
Topic in United States
Fig. 01

Search interest · 12-month trend

-45%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Food processing fans

52.2% are female, 47.8% are male, average age 38.0.

Fig. 02

Gender split

52.2%
Female
47.8%
Male
Demographic split for Food processing audience in United States
MetricValue
Female52.2%
Male47.8%
Average age38.0
Estimated audience size14,899,131
Fig. 03

Age distribution

Ø 38.0
average years
Age distribution of the Food processing audience in United States
Age bracketShare%
16-1927%
20-2917%
30-3916%
40-4918%
50+22%
Fig. 04

Worldwide distribution

22.6%

of the worldwide Food processing audience comes from United States.

Worldwide audience distribution share by country for Food processing
CountryShare
United States22.6%
Brazil5.2%
United Kingdom5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Food processing audience in United States is strongest.

Fig. 05

Top regions by affinity

Food processing fans by region: top regions in United States
#RegionReachAffinity×
01Kentucky~300K1.54×
02Wisconsin~300K1.53×
03California~2M1.32×
04Minnesota~300K1.30×
05Idaho~90K1.27×
06Iowa~100K1.19×
07Washington, District of Columbia~50K1.18×
08Michigan~500K1.16×
09Missouri~300K1.16×
10Oregon~200K1.15×
11Nebraska~90K1.15×
12Illinois~500K1.08×
13Texas~1.5M1.07×
14Indiana~300K1.07×
15Oklahoma~200K1.07×
16Alaska~30K1.06×
17Kansas~100K1.05×
18Vermont~30K1.05×
19Washington~300K1.04×
20Arkansas~100K1.03×
21South Dakota~40K1.03×
22North Dakota~30K1.02×
23New Hampshire~60K1.01×
24Georgia~500K1.00×
25Delaware~40K1.00×
26Montana~40K0.98×
27Pennsylvania~500K0.97×
28North Carolina~400K0.95×
29New Mexico~70K0.95×
30Rhode Island~50K0.95×
31Ohio~400K0.94×
32Tennessee~300K0.94×
33Utah~100K0.94×
34Mississippi~100K0.92×
35West Virginia~60K0.92×
36Maine~50K0.92×
37Virginia~300K0.91×
38Hawaii~60K0.91×
39Colorado~200K0.89×
40Massachusetts~300K0.88×
41South Carolina~200K0.88×
42Alabama~200K0.86×
43Nevada~100K0.86×
44Maryland~200K0.85×
45Louisiana~200K0.85×
46New York~700K0.82×
47Arizona~200K0.81×
48Connecticut~100K0.81×
49Florida~800K0.77×
50New Jersey~300K0.77×
Fig. 06

Affinity by region

Affinity by region — Food processing, United States
0.77×1.00×1.54×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Food processing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Food processing audience
#·InterestCategoryAffinity×
01JoomlaInternet & Social Media78.21×
02ExxonCars & Mobility5.91×
03Food industryFood & Beverages4.01×
04Sneakers (footwear)Fashion & Accessoires2.50×
05College footballSports2.49×
06Ultimate Fighting ChampionshipSports2.39×
07Popular musicMusic & Radio2.27×
08WildlifeTravel & Leisure2.03×
09MusicBusiness & Career1.82×
10SportsSports1.77×
11EntertainmentMovies & TV1.76×
12Arts and musicArts & Culture1.75×
13MoviesMovies & TV1.61×
14GamesGames1.56×
15Food and drinkFood & Beverages1.54×
16FoodFood & Beverages1.54×
17ReadingLiterature1.54×
18Outdoor recreationSports1.54×
19Consumer electronicsTechnology & Electronics1.53×
20Live eventsMusic & Radio1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Food processing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Food processing audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.40×
Convenience OrientationPREMIUM1.33×
Urban LifestyleOPEN1.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Food processing audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.73×
Social Media UsageJOY0.78×
Risk AppetiteTHRILL0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Food processing have in United States?

Food processing has an estimated audience of 14,899,131 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Food processing fans?

52.2% of Food processing fans are female, 47.8% are male, with an average age of 38.0 years.

03

Which brands do Food processing fans like most?

Food processing fans show strongest brand affinity for Joomla (78.21×), Music (1.82×), and Sports (1.77×) over the country average.

04

Where do Food processing fans live in United States?

Food processing fans in United States are most concentrated in California (reach ~2M), Texas (reach ~1.5M), and Florida (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Food processing fans also like?

Beyond Food processing itself, the audience over-indexes on Music (1.82×), Sports (1.77×), Arts and music (1.75×), and Entertainment (1.76×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Field of study audiences in United States

See Food processing audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Food processing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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