Rascasse Audience Intelligence

Food industry Audience in United States

A data profile of the people who buy, follow and care about Food industry in United States — modelled from more than twelve digital signal sources. Food industry has an estimated audience of 17,226,315 people in United States.

#1354among Topic in United States#167in Food & Beverages

The average Food industry fan in United States is 36.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Food industry profile in United States.

Audience size
17.2M
in United States
Gender
56.9%♀
43.1% male
Age
36.7
average years
Country rank
#1979
Topic in United States
Fig. 01

Search interest · 12-month trend

-68%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Food industry fans

56.9% are female, 43.1% are male, average age 36.7.

Fig. 02

Gender split

56.9%
Female
43.1%
Male
Demographic split for Food industry audience in United States
MetricValue
Female56.9%
Male43.1%
Average age36.7
Estimated audience size17,226,315
Fig. 03

Age distribution

Ø 36.7
average years
Age distribution of the Food industry audience in United States
Age bracketShare%
16-1930%
20-2919%
30-3916%
40-4916%
50+19%
Fig. 04

Worldwide distribution

19.3%

of the worldwide Food industry audience comes from United States.

Worldwide audience distribution share by country for Food industry
CountryShare
United States19.3%
India7.0%
Brazil5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Food industry audience in United States is strongest.

Fig. 05

Top regions by affinity

Food industry fans by region: top regions in United States
#RegionReachAffinity×
01California~2.5M1.36×
02Texas~1.5M1.17×
03Illinois~600K1.11×
04Washington, District of Columbia~60K1.11×
05New York~1M1.09×
06South Dakota~40K1.09×
07North Dakota~40K1.09×
08Vermont~30K1.09×
09Oklahoma~200K1.07×
10Hawaii~80K1.07×
11Alaska~40K1.06×
12Kansas~100K1.05×
13New Jersey~500K1.04×
14Montana~50K1.04×
15Pennsylvania~600K1.03×
16Virginia~400K1.02×
17Oregon~200K1.02×
18Massachusetts~300K1.01×
19Nebraska~90K1.01×
20New Hampshire~70K1.01×
21Idaho~90K0.99×
22Maine~60K0.99×
23Rhode Island~50K0.99×
24Iowa~100K0.98×
25West Virginia~80K0.98×
26Delaware~50K0.98×
27Georgia~500K0.96×
28Arizona~300K0.96×
29Missouri~300K0.96×
30Wisconsin~200K0.95×
31Connecticut~200K0.95×
32Arkansas~100K0.95×
33New Mexico~80K0.95×
34Indiana~300K0.94×
35Maryland~300K0.94×
36Florida~1M0.93×
37North Carolina~500K0.93×
38Michigan~400K0.93×
39Washington~300K0.93×
40Mississippi~100K0.93×
41Ohio~500K0.92×
42Minnesota~200K0.92×
43Kentucky~200K0.92×
44Nevada~200K0.92×
45South Carolina~200K0.90×
46Utah~100K0.89×
47Alabama~200K0.88×
48Louisiana~200K0.88×
49Tennessee~300K0.87×
50Colorado~200K0.85×
Fig. 06

Affinity by region

Affinity by region — Food industry, United States
0.85×1.00×1.36×
Appendix

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See Food industry audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Food industry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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