Food industry Audience in Germany
Food industry has an estimated audience of 2,302,748 people in Germany. 45.0% are female, 55.0% are male, average age 42.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Atlético Madrid, Beirut, Real Madrid C.F., Al Ahly SC, Food processing.
The average Food industry fan in Germany is 42.2 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Atlético Madrid, Beirut, Real Madrid C.F., with strongest over-indexing on Atlético Madrid (6.03× the country average). Demographically, the Food industry audience skews balanced with an average age of 42.2, and over-indexes on personality traits such as Indulgence, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Food industry fans
| Metric | Value |
|---|---|
| Female | 45.0% |
| Male | 55.0% |
| Average age | 42.2 |
| Estimated audience size | 2,302,748 |
Audience persona
The typical Food industry fan in Germany is balanced, around 42.2 years old, with strong Indulgence tendencies and a notable affinity for Atlético Madrid.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 306,365 | 0.61× |
| Bayern | 211,454 | 0.57× |
| Baden-Württemberg | 181,373 | 0.58× |
| Hessen | 156,028 | 0.89× |
| Berlin | 108,327 | 1.05× |
| Niedersachsen | 78,639 | 0.35× |
| Thüringen | 76,070 | 1.3× |
| Rheinland-Pfalz | 70,681 | 0.61× |
| Sachsen | 70,289 | 0.62× |
| Sachsen-Anhalt | 63,325 | 1.06× |
| Mecklenburg-Vorpommern | 60,336 | 1.37× |
| Saarland | 59,979 | 2.12× |
| Brandenburg | 58,692 | 0.82× |
| Bremen | 54,333 | 2.76× |
| Schleswig-Holstein | 51,888 | 0.63× |
| Hamburg | 34,144 | 0.66× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Atlético Madrid | 6.03× | Sports |
| Beirut | 4.28× | Travel & Leisure |
| Real Madrid C.F. | 1.74× | Sports |
| Al Ahly SC | 8.06× | Sports |
| Food processing | 4.39× | Food & Beverages |
| Burger King | 1.72× | Food & Beverages |
| Google Maps | 1.62× | Internet & Social Media |
| Bahrain | 8.11× | Travel & Leisure |
| FIFA Club World Cup | 4.63× | Sports |
| Dammam | 10.1× | Travel & Leisure |
| Agronomy | 3.65× | Home & Garden |
| Nutrient | 2.03× | Food & Beverages |
| Foodservice | 3.14× | Food & Beverages |
| Combine harvester | 3.42× | Business & Career |
| Freeware | 1.52× | Technology & Electronics |
| Family reunion | 7.16× | Kids & Family |
| Kuwait | 5.35× | Travel & Leisure |
| Lamine Yamal | 2.4× | Sports |
| Agriculture | 1.6× | Business & Career |
| Brazil national football team | 3.76× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 2.04 |
| DIY Mentality | THRILL | 1.86 |
| Sustainability | BALANCE | 1.57 |
| Healthy Lifestyle | BALANCE | 1.5 |
| Pet Ownership | JOY | 1.47 |
| Patriotism | CONSERVATISM | 1.45 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.3% |
| India | 7.0% |
| Brazil | 5.0% |
See Food industry audiences in other countries
More Food & Beverages audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Food industry have in Germany?
Food industry has an estimated audience of 2,302,748 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Food industry fans?
45.0% of Food industry fans are female, 55.0% are male, with an average age of 42.2 years.
Which brands do Food industry fans like most?
Food industry fans show strongest brand affinity for Atlético Madrid (6.03×), Beirut (4.28×), and Real Madrid C.F. (1.74×) over the country average.
Where do Food industry fans live in Germany?
Food industry fans in Germany are most concentrated in Nordrhein-Westfalen (reach 306,365), Bayern (reach 211,454), and Baden-Württemberg (reach 181,373). These three regions account for the largest share of the active audience.
What other brands do Food industry fans also like?
Beyond Food industry itself, the audience over-indexes on Beirut (4.28×), Real Madrid C.F. (1.74×), Al Ahly SC (8.06×), and Food processing (4.39×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Food industry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.