Rascasse Audience Intelligence

Food industry Audience in Germany

A data profile of the people who buy, follow and care about Food industry in Germany — modelled from more than twelve digital signal sources. Food industry has an estimated audience of 2,302,748 people in Germany.

#1711among Topic in Germany#146in Food & Beverages

The average Food industry fan in Germany is 42.2 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Atlético Madrid, Beirut, Real Madrid C.F., with strongest over-indexing on Atlético Madrid (6.03× the country average).

Demographically, the Food industry audience skews balanced with an average age of 42.2, and over-indexes on personality traits such as Convenience Orientation, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Food industry fan in Germany is balanced, around 42.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Atlético Madrid.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Food industry profile in Germany.

Audience size
2.3M
in Germany
Gender
45.0%♀
55.0% male
Age
42.2
average years
Country rank
#2892
Topic in Germany
Fig. 01

Search interest · 12-month trend

-30%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Food industry fans

45.0% are female, 55.0% are male, average age 42.2.

Fig. 02

Gender split

45.0%
Female
55.0%
Male
Demographic split for Food industry audience in Germany
MetricValue
Female45.0%
Male55.0%
Average age42.2
Estimated audience size2,302,748
Fig. 03

Age distribution

Ø 42.2
average years
Age distribution of the Food industry audience in Germany
Age bracketShare%
16-1912%
20-2917%
30-3922%
40-4924%
50+25%
Fig. 04

Worldwide distribution

2.6%

of the worldwide Food industry audience comes from Germany.

Worldwide audience distribution share by country for Food industry
CountryShare
United States19.3%
India7.0%
Brazil5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Food industry audience in Germany is strongest.

Fig. 05

Top regions by affinity

Food industry fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~20K1.19×
02Saarland~30K1.14×
03Mecklenburg-Vorpommern~50K1.05×
04Thüringen~60K1.04×
05Sachsen-Anhalt~60K1.01×
06Berlin~100K1.00×
07Brandenburg~70K0.98×
08Hessen~200K0.96×
09Schleswig-Holstein~80K0.96×
10Hamburg~50K0.96×
11Rheinland-Pfalz~100K0.95×
12Sachsen~100K0.95×
13Niedersachsen~200K0.90×
14Baden-Württemberg~300K0.88×
15Bayern~300K0.86×
16Nordrhein-Westfalen~400K0.83×
Fig. 06

Affinity by region

Affinity by region — Food industry, Germany
0.83×1.00×1.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Food industry audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Food industry audience
#·InterestCategoryAffinity×
01DammamTravel & Leisure10.10×
02BahrainTravel & Leisure8.11×
03Al Ahly SCSports8.06×
04Family reunionKids & Family7.16×
05Atlético MadridSports6.03×
06Mohamed SalahSports5.83×
07KuwaitTravel & Leisure5.35×
08Food processingFood & Beverages4.39×
09BeirutTravel & Leisure4.28×
10Brazil national football teamSports3.76×
11AgronomyHome & Garden3.65×
12Combine harvesterBusiness & Career3.42×
13FoodserviceFood & Beverages3.14×
14Lamine YamalSports2.40×
15NutrientFood & Beverages2.03×
16Real Madrid C.F.Sports1.74×
17Burger KingFood & Beverages1.72×
18Google MapsInternet & Social Media1.62×
19AgricultureBusiness & Career1.60×
20FreewareTechnology & Electronics1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Food industry audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Food industry audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.52×
Price SensitivityPREMIUM1.30×
ExtroversionTHRILL1.21×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Food industry audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.98×
Early Adopter MentalityPOWER0.98×
Sports ActivityPOWER1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Food industry have in Germany?

Food industry has an estimated audience of 2,302,748 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Food industry fans?

45.0% of Food industry fans are female, 55.0% are male, with an average age of 42.2 years.

03

Which brands do Food industry fans like most?

Food industry fans show strongest brand affinity for Atlético Madrid (6.03×), Beirut (4.28×), and Real Madrid C.F. (1.74×) over the country average.

04

Where do Food industry fans live in Germany?

Food industry fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Food industry fans also like?

Beyond Food industry itself, the audience over-indexes on Beirut (4.28×), Real Madrid C.F. (1.74×), Food processing (4.39×), and Burger King (1.72×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Germany

See Food industry audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Food industry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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