Dammam Audience in Germany
Dammam has an estimated audience of 336,850 people in Germany. 46.7% are female, 53.3% are male, average age 43.7. Top regions: Nordrhein-Westfalen, Hessen, Bayern. Top brand affinities: Dog breed, CIEE, Gudrun Sjödén, Humans (TV series), CAC 40.
The average Dammam fan in Germany is 43.7 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Hessen, Bayern. Top brand affinities include Dog breed, CIEE, Gudrun Sjödén, with strongest over-indexing on Dog breed (3.97× the country average). Demographically, the Dammam audience skews balanced with an average age of 43.7, and over-indexes on personality traits such as Price Sensitivity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Dammam fans
| Metric | Value |
|---|---|
| Female | 46.7% |
| Male | 53.3% |
| Average age | 43.7 |
| Estimated audience size | 336,850 |
Audience persona
The typical Dammam fan in Germany is balanced, around 43.7 years old, with strong Price Sensitivity tendencies and a notable affinity for Dog breed.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 73,048 | 0.99× |
| Hessen | 57,612 | 2.24× |
| Bayern | 56,366 | 1.04× |
| Baden-Württemberg | 45,741 | 1× |
| Niedersachsen | 25,900 | 0.79× |
| Berlin | 18,186 | 1.21× |
| Rheinland-Pfalz | 16,015 | 0.95× |
| Hamburg | 13,054 | 1.71× |
| Sachsen | 10,521 | 0.64× |
| Schleswig-Holstein | 9,481 | 0.78× |
| Brandenburg | 6,039 | 0.58× |
| Bremen | 5,687 | 1.97× |
| Thüringen | 4,569 | 0.53× |
| Sachsen-Anhalt | 4,438 | 0.51× |
| Mecklenburg-Vorpommern | 2,717 | 0.42× |
| Saarland | 2,603 | 0.63× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dog breed | 3.97× | Pets & Animals |
| CIEE | 102.39× | Business & Career |
| Gudrun Sjödén | 10.39× | Fashion & Accessoires |
| Humans (TV series) | 15.43× | Movies & TV |
| CAC 40 | 2.74× | Business & Career |
| Combat sport | 2.01× | Sports |
| Home Delivery | 3.43× | Food & Beverages |
| Standing rib roast | 9.63× | Food & Beverages |
| Gil Ofarim | 1.5× | Music & Radio |
| Sexy Beast | 20× | Movies & TV |
| Heerlen | 18.65× | Travel & Leisure |
| Cachorro | 3.57× | Pets & Animals |
| Fast Five | 5.08× | Movies & TV |
| Racing | 1.82× | Cars & Mobility |
| Hockenheim | 8.17× | Travel & Leisure |
| Lindy Hop | 7× | Music & Radio |
| Ipekyol | 3.29× | Shopping |
| Medieval fantasy | 8.31× | Literature |
| Commercial mortgage | 1.52× | Business & Career |
| Bank account | 2.16× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.92 |
| Luxury Orientation | PREMIUM | 1.65 |
| DIY Mentality | THRILL | 1.54 |
| Healthy Lifestyle | BALANCE | 1.53 |
| Sustainability | BALANCE | 1.43 |
| Spirituality | BALANCE | 1.4 |
Worldwide distribution
| Country | Share |
|---|---|
| Saudi Arabia | 42.4% |
| United States | 6.5% |
| United Arab Emirates | 4.4% |
See Dammam audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does Dammam have in Germany?
Dammam has an estimated audience of 336,850 people in Germany, concentrated in Nordrhein-Westfalen and Hessen.
What is the gender split and age of Dammam fans?
46.7% of Dammam fans are female, 53.3% are male, with an average age of 43.7 years.
Which brands do Dammam fans like most?
Dammam fans show strongest brand affinity for Dog breed (3.97×), CIEE (102.39×), and Gudrun Sjödén (10.39×) over the country average.
Where do Dammam fans live in Germany?
Dammam fans in Germany are most concentrated in Nordrhein-Westfalen (reach 73,048), Hessen (reach 57,612), and Bayern (reach 56,366). These three regions account for the largest share of the active audience.
What other brands do Dammam fans also like?
Beyond Dammam itself, the audience over-indexes on CIEE (102.39×), Gudrun Sjödén (10.39×), Humans (TV series) (15.43×), and CAC 40 (2.74×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Dammam. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.