Dammam Audience in Germany
A data profile of the people who buy, follow and care about Dammam in Germany — modelled from more than twelve digital signal sources. Dammam has an estimated audience of 336,850 people in Germany.
The average Dammam fan in Germany is 43.7 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Hessen.
Top brand affinities include Cutting board, Flydubai, Qatar, with strongest over-indexing on Cutting board (149.14× the country average).
Demographically, the Dammam audience skews balanced with an average age of 43.7, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Dammam fan in Germany is balanced, around 43.7 years old, with strong Risk Appetite tendencies and a notable affinity for Cutting board.
At a glance
The key figures that characterise the Dammam profile in Germany.
Search interest · 12-month trend
Demographics of Dammam fans
46.7% are female, 53.3% are male, average age 43.7.
Gender split
| Metric | Value |
|---|---|
| Female | 46.7% |
| Male | 53.3% |
| Average age | 43.7 |
| Estimated audience size | 336,850 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 15% | |
| 30-39 | 14% | |
| 40-49 | 26% | |
| 50+ | 32% |
Worldwide distribution
of the worldwide Dammam audience comes from Germany.
| Country | Share |
|---|---|
| Saudi Arabia | 42.3% |
| United States | 6.5% |
| United Arab Emirates | 4.4% |
Geography
Where the Dammam audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hessen | ~50K | 2.13× | |
| 02 | Hamburg | ~10K | 1.62× | |
| 03 | Bremen | ~5K | 1.59× | |
| 04 | Berlin | ~20K | 1.16× | |
| 05 | Bayern | ~60K | 1.06× | |
| 06 | Baden-Württemberg | ~50K | 1.00× | |
| 07 | Rheinland-Pfalz | ~20K | 1.00× | |
| 08 | Nordrhein-Westfalen | ~70K | 0.97× | |
| 09 | Schleswig-Holstein | ~10K | 0.85× | |
| 10 | Saarland | ~3K | 0.85× | |
| 11 | Niedersachsen | ~30K | 0.83× | |
| 12 | Thüringen | ~6K | 0.76× | |
| 13 | Mecklenburg-Vorpommern | ~5K | 0.74× | |
| 14 | Brandenburg | ~8K | 0.73× | |
| 15 | Sachsen-Anhalt | ~6K | 0.73× | |
| 16 | Sachsen | ~10K | 0.72× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Dammam audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cutting board | Home & Garden | 149.14× | ||
| 02 | Flydubai | Travel & Leisure | 116.50× | ||
| 03 | Rita Wilson | Movies & TV | 50.17× | ||
| 04 | Haifa Wehbe | Movies & TV | 36.66× | ||
| 05 | Social Distortion | Music & Radio | 31.16× | ||
| 06 | Muhammad Ali | Sports | 28.11× | ||
| 07 | Riyadh | Travel & Leisure | 27.84× | ||
| 08 | Cast-iron cookware | Home & Garden | 23.25× | ||
| 09 | Qatar | Travel & Leisure | 21.16× | ||
| 10 | Gordon Ramsey | Food & Beverages | 20.00× | ||
| 11 | Bahrain | Travel & Leisure | 19.95× | ||
| 12 | Sözcü | News | 19.05× | ||
| 13 | Chat room | Internet & Social Media | 17.08× | ||
| 14 | Beirut | Travel & Leisure | 16.80× | ||
| 15 | Red Sea | Travel & Leisure | 16.37× | ||
| 16 | Hama | Technology & Electronics | 14.54× | ||
| 17 | Tom Hanks | Movies & TV | 11.75× | ||
| 18 | Food industry | Food & Beverages | 10.10× | ||
| 19 | Saudi Arabia | Travel & Leisure | 7.95× | ||
| 20 | Netto Marken-Discount | Shopping | 4.26× |
Personality of the Dammam audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.67× | |
| Luxury Orientation | PREMIUM | 1.57× | |
| Price Sensitivity | PREMIUM | 1.44× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.73× | |
| Pet Ownership | JOY | 0.76× | |
| Patriotism | CONSERVATISM | 0.78× |
Frequently asked questions
How many fans does Dammam have in Germany?
Dammam has an estimated audience of 336,850 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Dammam fans?
46.7% of Dammam fans are female, 53.3% are male, with an average age of 43.7 years.
Which brands do Dammam fans like most?
Dammam fans show strongest brand affinity for Cutting board (149.14×), Flydubai (116.5×), and Qatar (21.16×) over the country average.
Where do Dammam fans live in Germany?
Dammam fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~60K), and Hessen (reach ~50K). These three regions account for the largest share of the active audience.
What other brands do Dammam fans also like?
Beyond Dammam itself, the audience over-indexes on Flydubai (116.5×), Qatar (21.16×), Sözcü (19.05×), and Beirut (16.8×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,665,101)
- Berlin (8,392,974)
See Dammam audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Dammam. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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