Hama Audience in Germany
Hama has an estimated audience of 923,720 people in Germany. 53.8% are female, 46.2% are male, average age 36.1. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Beirut, Afrin, Syria, Syria (region), Beirut (band), Galatasaray S.K..
The average Hama fan in Germany is 36.1 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Beirut, Afrin, Syria, Syria (region), with strongest over-indexing on Beirut (15.62× the country average). Demographically, the Hama audience skews balanced with an average age of 36.1, and over-indexes on personality traits such as Family Orientation, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Brand · Subtype: City
Demographics of Hama fans
| Metric | Value |
|---|---|
| Female | 53.8% |
| Male | 46.2% |
| Average age | 36.1 |
| Estimated audience size | 923,720 |
Audience persona
The typical Hama fan in Germany is balanced, around 36.1 years old, with strong Family Orientation tendencies and a notable affinity for Beirut.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 252,267 | 1.7× |
| Nordrhein-Westfalen | 190,189 | 0.94× |
| Baden-Württemberg | 145,176 | 1.15× |
| Niedersachsen | 101,506 | 1.13× |
| Hessen | 73,841 | 1.05× |
| Sachsen | 48,696 | 1.07× |
| Berlin | 39,982 | 0.97× |
| Rheinland-Pfalz | 39,088 | 0.84× |
| Schleswig-Holstein | 27,462 | 0.83× |
| Thüringen | 25,487 | 1.08× |
| Sachsen-Anhalt | 24,127 | 1.01× |
| Brandenburg | 22,994 | 0.8× |
| Hamburg | 18,486 | 0.89× |
| Mecklenburg-Vorpommern | 14,063 | 0.8× |
| Saarland | 9,875 | 0.87× |
| Bremen | 6,835 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Beirut | 15.62× | Travel & Leisure |
| Afrin, Syria | 58.87× | Travel & Leisure |
| Syria (region) | 47.03× | Travel & Leisure |
| Beirut (band) | 25.43× | Music & Radio |
| Galatasaray S.K. | 4.48× | Sports |
| Syrian cuisine | 9.26× | Food & Beverages |
| Fenerbahçe Men's Basketball | 5.85× | Sports |
| Syria | 5.52× | Travel & Leisure |
| Idlib | 31.53× | Travel & Leisure |
| Syria TV | 16.68× | Movies & TV |
| Al Ahly SC | 13.55× | Sports |
| United Arab Emirates | 6.33× | Travel & Leisure |
| Mohamed Ramadan (fencer) | 27.71× | Sports |
| Gift card | 4.85× | Shopping |
| Freeware | 2.98× | Technology & Electronics |
| Cairo | 13.3× | Travel & Leisure |
| Arabic pop music | 6.56× | Music & Radio |
| Kuwait | 9.95× | Travel & Leisure |
| Arabian Peninsula | 7.82× | Travel & Leisure |
| Haifa Wehbe | 25.94× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.21 |
| Price Sensitivity | PREMIUM | 1.21 |
| Urban Lifestyle | OPEN | 1.18 |
| Spirituality | BALANCE | 1.16 |
| Convenience Orientation | PREMIUM | 1.16 |
| Career Orientation | POWER | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 41.4% |
| Japan | 4.6% |
| United States | 4.6% |
See Hama audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does Hama have in Germany?
Hama has an estimated audience of 923,720 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Hama fans?
53.8% of Hama fans are female, 46.2% are male, with an average age of 36.1 years.
Which brands do Hama fans like most?
Hama fans show strongest brand affinity for Beirut (15.62×), Afrin, Syria (58.87×), and Syria (region) (47.03×) over the country average.
Where do Hama fans live in Germany?
Hama fans in Germany are most concentrated in Bayern (reach 252,267), Nordrhein-Westfalen (reach 190,189), and Baden-Württemberg (reach 145,176). These three regions account for the largest share of the active audience.
What other brands do Hama fans also like?
Beyond Hama itself, the audience over-indexes on Afrin, Syria (58.87×), Syria (region) (47.03×), Beirut (band) (25.43×), and Galatasaray S.K. (4.48×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Hama. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.