Rascasse Audience Intelligence

Hama Target Market in Germany

A data profile of the people who buy, follow and care about Hama in Germany — modelled from more than twelve digital signal sources. Hama has an estimated audience of 924,966 people in Germany.

#913among Brand in Germany#346in Technology & Electronics

The average Hama fan in Germany is 36.1 years old, balanced, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Beirut, Afrin, Syria, Syria (region), with strongest over-indexing on Beirut (15.62× the country average).

Demographically, the Hama audience skews balanced with an average age of 36.1, and over-indexes on personality traits such as Patriotism, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Hama fan in Germany is balanced, around 36.1 years old, with strong Patriotism tendencies and a notable affinity for Beirut.

Category: Technology & Electronics · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hama profile in Germany.

Audience size
925K
in Germany
Gender
53.8%♀
46.2% male
Age
36.1
average years
Country rank
#6986
Brand in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Hama

53.8% are female, 46.2% are male, average age 36.1.

Fig. 02

Gender split

53.8%
Female
46.2%
Male
Demographic split for Hama audience in Germany
MetricValue
Female53.8%
Male46.2%
Average age36.1
Estimated audience size924,966
Fig. 03

Age distribution

Ø 36.1
average years
Age distribution of the Hama audience in Germany
Age bracketShare%
16-1928%
20-2920%
30-3920%
40-4919%
50+14%
Fig. 04

Worldwide distribution

41.3%

of the worldwide Hama audience comes from Germany.

Worldwide audience distribution share by country for Hama
CountryShare
Germany41.3%
Japan4.7%
United States4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hama audience in Germany is strongest.

Fig. 05

Top regions by affinity

Hama customers by region in Germany
#RegionReachAffinity×
01Bayern~300K1.69×
02Thüringen~30K1.13×
03Baden-Württemberg~100K1.12×
04Niedersachsen~100K1.09×
05Sachsen~50K1.06×
06Sachsen-Anhalt~20K1.04×
07Hessen~70K1.01×
08Saarland~10K0.93×
09Nordrhein-Westfalen~200K0.92×
10Berlin~40K0.92×
11Bremen~7K0.90×
12Hamburg~20K0.87×
13Rheinland-Pfalz~40K0.86×
14Schleswig-Holstein~30K0.86×
15Brandenburg~20K0.84×
16Mecklenburg-Vorpommern~10K0.84×
Fig. 06

Affinity by region

Affinity by region — Hama, Germany
0.84×1.00×1.69×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hama audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hama audience
#·InterestCategoryAffinity×
01Afrin, SyriaTravel & Leisure58.87×
02Syria (region)Travel & Leisure47.03×
03IdlibTravel & Leisure31.53×
04Mohamed Ramadan (fencer)Sports27.71×
05Haifa WehbeMovies & TV25.94×
06Beirut (band)Music & Radio25.43×
07Syria TVMovies & TV16.68×
08BeirutTravel & Leisure15.62×
09Al Ahly SCSports13.55×
10CairoTravel & Leisure13.30×
11KuwaitTravel & Leisure9.95×
12Syrian cuisineFood & Beverages9.26×
13Arabian PeninsulaTravel & Leisure7.82×
14Arabic pop musicMusic & Radio6.56×
15United Arab EmiratesTravel & Leisure6.33×
16Fenerbahçe Men's BasketballSports5.85×
17SyriaTravel & Leisure5.52×
18Gift cardShopping4.85×
19Galatasaray S.K.Sports4.48×
20FreewareTechnology & Electronics2.98×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hama audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hama audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.49×
Price SensitivityPREMIUM1.41×
Convenience OrientationPREMIUM1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hama audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.77×
Pet OwnershipJOY0.78×
ExtroversionTHRILL0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Hama's target market in Germany?

Hama's target market in Germany covers an estimated 924,966 people, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Hama customers?

53.8% of the Hama audience are female, 46.2% are male, with an average age of 36.1 years.

03

Which brands do Hama fans like most?

Hama fans show strongest brand affinity for Beirut (15.62×), Afrin, Syria (58.87×), and Syria (region) (47.03×) over the country average.

04

Where do Hama fans live in Germany?

Hama fans in Germany are most concentrated in Bayern (reach ~300K), Nordrhein-Westfalen (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Hama fans also like?

Beyond Hama itself, the audience over-indexes on Afrin, Syria (58.87×), Syria (region) (47.03×), Beirut (band) (25.43×), and Galatasaray S.K. (4.48×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in Germany

See Hama audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Hama. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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