A data profile of the people who buy, follow and care about Syria in Germany — modelled from more than twelve digital signal sources. Syria has an estimated audience of 4,764,812 people in Germany.
The average Syria fan in Germany is 39.1 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include WhatsApp, Aldi, Al Jazeera, with strongest over-indexing on WhatsApp (2.63× the country average).
Demographically, the Syria audience skews balanced with an average age of 39.1, and over-indexes on personality traits such as Spirituality, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Syria fan in Germany is balanced, around 39.1 years old, with strong Spirituality tendencies and a notable affinity for WhatsApp.
The key figures that characterise the Syria profile in Germany.
47.7% are female, 52.3% are male, average age 39.1.
| Metric | Value |
|---|---|
| Female | 47.7% |
| Male | 52.3% |
| Average age | 39.1 |
| Estimated audience size | 4,764,812 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 20% | |
| 30-39 | 22% | |
| 40-49 | 21% | |
| 50+ | 18% |
of the worldwide Syria audience comes from Germany.
| Country | Share |
|---|---|
| India | 12.7% |
| United States | 11.1% |
| Germany | 6.0% |
Where the Syria audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~400K | 1.92× | |
| 02 | Hessen | ~500K | 1.44× | |
| 03 | Bremen | ~50K | 1.34× | |
| 04 | Saarland | ~70K | 1.15× | |
| 05 | Nordrhein-Westfalen | ~1M | 1.14× | |
| 06 | Hamburg | ~100K | 1.13× | |
| 07 | Baden-Württemberg | ~600K | 0.99× | |
| 08 | Bayern | ~700K | 0.97× | |
| 09 | Rheinland-Pfalz | ~200K | 0.95× | |
| 10 | Niedersachsen | ~400K | 0.83× | |
| 11 | Schleswig-Holstein | ~100K | 0.80× | |
| 12 | Sachsen-Anhalt | ~90K | 0.74× | |
| 13 | Sachsen | ~200K | 0.73× | |
| 14 | Brandenburg | ~100K | 0.71× | |
| 15 | Thüringen | ~80K | 0.69× | |
| 16 | Mecklenburg-Vorpommern | ~50K | 0.56× |
The strongest cross-interests of the Syria audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Al Arabiya | Movies & TV | 11.27× | ||
| 02 | Al Jazeera | Movies & TV | 10.15× | ||
| 03 | Egypt national football team | Sports | 8.58× | ||
| 04 | Algeria | Travel & Leisure | 8.42× | ||
| 05 | Gaza Strip | Travel & Leisure | 8.14× | ||
| 06 | God in Islam | Politics & Society | 7.68× | ||
| 07 | Tunisia | Travel & Leisure | 7.59× | ||
| 08 | Qatar | Travel & Leisure | 7.33× | ||
| 09 | Red Sea | Travel & Leisure | 7.32× | ||
| 10 | Arabic coffee | Food & Beverages | 6.14× | ||
| 11 | Beirut | Travel & Leisure | 4.93× | ||
| 12 | Solar cell | Home & Garden | 4.80× | ||
| 13 | Pillow | Home & Garden | 3.77× | ||
| 14 | Refrigerator | Home & Garden | 2.77× | ||
| 15 | Internet & Social Media | 2.63× | |||
| 16 | Aldi | Shopping | 2.51× | ||
| 17 | TK Maxx | Shopping | 1.88× | ||
| 18 | REWE | Shopping | 1.84× | ||
| 19 | Commerzbank | Business & Career | 1.80× | ||
| 20 | Tagesschau | Movies & TV | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.84× | |
| Need for Security | CONSERVATISM | 1.52× | |
| Convenience Orientation | PREMIUM | 1.45× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.86× | |
| DIY Mentality | THRILL | 0.86× | |
| Sports Activity | POWER | 0.87× |
Syria has an estimated audience of 4,764,812 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
47.7% of Syria fans are female, 52.3% are male, with an average age of 39.1 years.
Syria fans show strongest brand affinity for WhatsApp (2.63×), Aldi (2.51×), and Al Jazeera (10.15×) over the country average.
Syria fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1M), Bayern (reach ~700K), and Baden-Württemberg (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Syria itself, the audience over-indexes on Aldi (2.51×), Al Jazeera (10.15×), Algeria (8.42×), and Qatar (7.33×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Syria. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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