Red Sea Audience in Germany
Red Sea has an estimated audience of 804,574 people in Germany. 45.6% are female, 54.4% are male, average age 40.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Lindex, Homs, Damascus, Egyptian Arabic, Google News.
The average Red Sea fan in Germany is 40.0 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Lindex, Homs, Damascus, with strongest over-indexing on Lindex (34.48× the country average). Demographically, the Red Sea audience skews balanced with an average age of 40.0, and over-indexes on personality traits such as Spirituality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Region
Demographics of Red Sea fans
| Metric | Value |
|---|---|
| Female | 45.6% |
| Male | 54.4% |
| Average age | 40.0 |
| Estimated audience size | 804,574 |
Audience persona
The typical Red Sea fan in Germany is balanced, around 40.0 years old, with strong Spirituality tendencies and a notable affinity for Lindex.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 184,681 | 1.05× |
| Bayern | 131,981 | 1.02× |
| Baden-Württemberg | 115,929 | 1.06× |
| Niedersachsen | 83,560 | 1.07× |
| Hessen | 61,129 | 1× |
| Sachsen | 42,471 | 1.08× |
| Rheinland-Pfalz | 40,857 | 1.01× |
| Berlin | 35,334 | 0.98× |
| Schleswig-Holstein | 30,353 | 1.05× |
| Brandenburg | 24,791 | 0.99× |
| Thüringen | 20,180 | 0.98× |
| Sachsen-Anhalt | 19,179 | 0.92× |
| Hamburg | 18,380 | 1.01× |
| Mecklenburg-Vorpommern | 15,527 | 1.01× |
| Saarland | 8,618 | 0.87× |
| Bremen | 6,150 | 0.89× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Lindex | 34.48× | Fashion & Accessoires |
| Homs | 16.22× | Travel & Leisure |
| Damascus | 13.42× | Travel & Leisure |
| Egyptian Arabic | 17.17× | Politics & Society |
| Google News | 9.61× | News |
| Benjamin Netanyahu | 16.8× | Politics & Society |
| Northern coast of Egypt | 40.83× | Travel & Leisure |
| Modern Standard Arabic | 23.84× | Politics & Society |
| Arabian Peninsula | 15.75× | Travel & Leisure |
| El Gouna | 33.08× | Travel & Leisure |
| Sheikh Zayed City | 34.44× | Travel & Leisure |
| Beirut | 11.97× | Travel & Leisure |
| Aleppo | 12.19× | Travel & Leisure |
| Saudi Arabia | 10.27× | Travel & Leisure |
| Eritrea | 27.49× | Travel & Leisure |
| Yemen | 11.86× | Travel & Leisure |
| Egypt | 10.67× | Travel & Leisure |
| Ethiopia | 11.52× | Travel & Leisure |
| Algeria | 14.31× | Travel & Leisure |
| Syria | 7.32× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.77 |
| Patriotism | CONSERVATISM | 1.54 |
| Mindfulness | BALANCE | 1.27 |
| Need for Security | CONSERVATISM | 1.27 |
| Travelling | THRILL | 1.21 |
| Pet Ownership | JOY | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 13.7% |
| Egypt | 13.0% |
| Saudi Arabia | 12.1% |
See Red Sea audiences in other countries
More Region audiences in Germany
- North Rhine-Westphalia (12,537,146)
- Bavaria (11,233,911)
- Baden-Württemberg (9,848,271)
- Rhine (9,303,980)
- Lower Saxony (6,360,906)
Frequently asked questions
How many fans does Red Sea have in Germany?
Red Sea has an estimated audience of 804,574 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Red Sea fans?
45.6% of Red Sea fans are female, 54.4% are male, with an average age of 40.0 years.
Which brands do Red Sea fans like most?
Red Sea fans show strongest brand affinity for Lindex (34.48×), Homs (16.22×), and Damascus (13.42×) over the country average.
Where do Red Sea fans live in Germany?
Red Sea fans in Germany are most concentrated in Nordrhein-Westfalen (reach 184,681), Bayern (reach 131,981), and Baden-Württemberg (reach 115,929). These three regions account for the largest share of the active audience.
What other brands do Red Sea fans also like?
Beyond Red Sea itself, the audience over-indexes on Homs (16.22×), Damascus (13.42×), Egyptian Arabic (17.17×), and Google News (9.61×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Red Sea. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.