Rascasse Audience Intelligence

Red Sea Audience in Germany

A data profile of the people who buy, follow and care about Red Sea in Germany — modelled from more than twelve digital signal sources. Red Sea has an estimated audience of 804,574 people in Germany.

#73among Region in Germany#610among POI in Germany#626in Travel & Leisure

The average Red Sea fan in Germany is 40.0 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Lindex, Homs, Damascus, with strongest over-indexing on Lindex (34.48× the country average).

Demographically, the Red Sea audience skews balanced with an average age of 40.0, and over-indexes on personality traits such as Spirituality, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Red Sea fan in Germany is balanced, around 40.0 years old, with strong Spirituality tendencies and a notable affinity for Lindex.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Red Sea profile in Germany.

Audience size
805K
in Germany
Gender
45.6%♀
54.4% male
Age
40.0
average years
Country rank
#7855
POI in Germany
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Red Sea fans

45.6% are female, 54.4% are male, average age 40.0.

Fig. 02

Gender split

45.6%
Female
54.4%
Male
Demographic split for Red Sea audience in Germany
MetricValue
Female45.6%
Male54.4%
Average age40.0
Estimated audience size804,574
Fig. 03

Age distribution

Ø 40.0
average years
Age distribution of the Red Sea audience in Germany
Age bracketShare%
16-1915%
20-2920%
30-3922%
40-4926%
50+18%
Fig. 04

Worldwide distribution

2.3%

of the worldwide Red Sea audience comes from Germany.

Worldwide audience distribution share by country for Red Sea
CountryShare
United States13.7%
Egypt13.0%
Saudi Arabia12.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Red Sea audience in Germany is strongest.

Fig. 05

Top regions by affinity

Red Sea fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~70K1.08×
02Sachsen~40K1.06×
03Baden-Württemberg~100K1.04×
04Rheinland-Pfalz~40K1.04×
05Mecklenburg-Vorpommern~20K1.04×
06Niedersachsen~80K1.03×
07Schleswig-Holstein~30K1.03×
08Thüringen~20K1.01×
09Nordrhein-Westfalen~200K1.00×
10Bayern~100K1.00×
11Brandenburg~30K1.00×
12Hamburg~20K0.99×
13Berlin~30K0.97×
14Sachsen-Anhalt~20K0.95×
15Bremen~7K0.95×
16Saarland~9K0.92×
Fig. 06

Affinity by region

Affinity by region — Red Sea, Germany
0.92×1.00×1.08×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Red Sea audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Red Sea audience
#·InterestCategoryAffinity×
01Northern coast of EgyptTravel & Leisure40.83×
02LindexFashion & Accessoires34.48×
03Sheikh Zayed CityTravel & Leisure34.44×
04El GounaTravel & Leisure33.08×
05EritreaTravel & Leisure27.49×
06Modern Standard ArabicPolitics & Society23.84×
07Egyptian ArabicPolitics & Society17.17×
08Benjamin NetanyahuPolitics & Society16.80×
09HomsTravel & Leisure16.22×
10Arabian PeninsulaTravel & Leisure15.75×
11AlgeriaTravel & Leisure14.31×
12DamascusTravel & Leisure13.42×
13AleppoTravel & Leisure12.19×
14BeirutTravel & Leisure11.97×
15YemenTravel & Leisure11.86×
16EthiopiaTravel & Leisure11.52×
17EgyptTravel & Leisure10.67×
18Saudi ArabiaTravel & Leisure10.27×
19Google NewsNews9.61×
20SyriaTravel & Leisure7.32×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Red Sea audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Red Sea audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.08×
Convenience OrientationPREMIUM1.44×
Need for SecurityCONSERVATISM1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Red Sea audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.53×
Community OrientationOPEN0.57×
SustainabilityBALANCE0.63×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Red Sea have in Germany?

Red Sea has an estimated audience of 804,574 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Red Sea fans?

45.6% of Red Sea fans are female, 54.4% are male, with an average age of 40.0 years.

03

Which brands do Red Sea fans like most?

Red Sea fans show strongest brand affinity for Lindex (34.48×), Homs (16.22×), and Damascus (13.42×) over the country average.

04

Where do Red Sea fans live in Germany?

Red Sea fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Red Sea fans also like?

Beyond Red Sea itself, the audience over-indexes on Homs (16.22×), Damascus (13.42×), Egyptian Arabic (17.17×), and Google News (9.61×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Region audiences in Germany

See Red Sea audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Red Sea. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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