Sheikh Zayed City Audience in Germany

Sheikh Zayed City has an estimated audience of 281,912 people in Germany. 51.1% are female, 48.9% are male, average age 32.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Who Wants to Be a Millionaire?, Lindy Hop, Humans (TV series), Faktglaublich, CAC 40.
The average Sheikh Zayed City fan in Germany is 32.7 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Who Wants to Be a Millionaire?, Lindy Hop, Humans (TV series), with strongest over-indexing on Who Wants to Be a Millionaire? (20× the country average). Demographically, the Sheikh Zayed City audience skews balanced with an average age of 32.7, and over-indexes on personality traits such as Price Sensitivity, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 14 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Sheikh Zayed City fans
| Metric | Value |
|---|---|
| Female | 51.1% |
| Male | 48.9% |
| Average age | 32.7 |
| Estimated audience size | 281,912 |
Audience persona
The typical Sheikh Zayed City fan in Germany is balanced, around 32.7 years old, with strong Price Sensitivity tendencies and a notable affinity for Who Wants to Be a Millionaire?.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 20,851 | 0.34× |
| Bayern | 19,866 | 0.44× |
| Baden-Württemberg | 15,131 | 0.39× |
| Thüringen | 14,311 | 1.99× |
| Sachsen-Anhalt | 13,490 | 1.85× |
| Rheinland-Pfalz | 12,906 | 0.91× |
| Brandenburg | 12,276 | 1.4× |
| Hessen | 11,684 | 0.54× |
| Mecklenburg-Vorpommern | 11,325 | 2.1× |
| Niedersachsen | 11,288 | 0.41× |
| Schleswig-Holstein | 11,054 | 1.09× |
| Sachsen | 10,720 | 0.78× |
| Berlin | 8,272 | 0.66× |
| Hamburg | 6,943 | 1.09× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Who Wants to Be a Millionaire? | 20× | Movies & TV |
| Lindy Hop | 14.76× | Music & Radio |
| Humans (TV series) | 8.35× | Movies & TV |
| Faktglaublich | 18.08× | Politics & Society |
| CAC 40 | 2.31× | Business & Career |
| Eminönü | 27.74× | Travel & Leisure |
| Tifo | 11.38× | Sports |
| Progressive rock | 2.28× | Music & Radio |
| Emigrate (band) | 12.54× | Music & Radio |
| Electrolyte | 12.81× | Health |
| Cocktail | 1.56× | Food & Beverages |
| Stradivarius | 1.95× | Shopping |
| Nurse education | 2.85× | Kids & Family |
| Commercial mortgage | 2.32× | Business & Career |
| Home Delivery | 3.11× | Food & Beverages |
| Collectable | 1.65× | Kids & Family |
| Handmade Gifts | 1.79× | Kids & Family |
| Therme Erding | 3.96× | Travel & Leisure |
| Natural rubber | 1.74× | Cars & Mobility |
| Icon (magazine) | 1.8× | Arts & Culture |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 4.17 |
| Travelling | THRILL | 1.71 |
| Individualism | JOY | 1.65 |
| Quality Awareness | PREMIUM | 1.58 |
| Career Orientation | POWER | 1.56 |
| Risk Appetite | THRILL | 1.55 |
Worldwide distribution
| Country | Share |
|---|---|
| Egypt | 34.5% |
| Saudi Arabia | 19.0% |
| United Arab Emirates | 5.1% |
See Sheikh Zayed City audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does Sheikh Zayed City have in Germany?
Sheikh Zayed City has an estimated audience of 281,912 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Sheikh Zayed City fans?
51.1% of Sheikh Zayed City fans are female, 48.9% are male, with an average age of 32.7 years.
Which brands do Sheikh Zayed City fans like most?
Sheikh Zayed City fans show strongest brand affinity for Who Wants to Be a Millionaire? (20×), Lindy Hop (14.76×), and Humans (TV series) (8.35×) over the country average.
Where do Sheikh Zayed City fans live in Germany?
Sheikh Zayed City fans in Germany are most concentrated in Nordrhein-Westfalen (reach 20,851), Bayern (reach 19,866), and Baden-Württemberg (reach 15,131). These three regions account for the largest share of the active audience.
What other brands do Sheikh Zayed City fans also like?
Beyond Sheikh Zayed City itself, the audience over-indexes on Lindy Hop (14.76×), Humans (TV series) (8.35×), Faktglaublich (18.08×), and CAC 40 (2.31×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sheikh Zayed City. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.