Rascasse Audience Intelligence

Abu Dhabi Audience in Germany

A data profile of the people who buy, follow and care about Abu Dhabi in Germany — modelled from more than twelve digital signal sources. Abu Dhabi has an estimated audience of 693,097 people in Germany.

#86among Region in Germany#718among POI in Germany#704in Travel & Leisure

The average Abu Dhabi fan in Germany is 35.7 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Homs, Damascus, Aleppo, with strongest over-indexing on Homs (22× the country average).

Demographically, the Abu Dhabi audience skews more male with an average age of 35.7, and over-indexes on personality traits such as Luxury Orientation, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Abu Dhabi fan in Germany is more male, around 35.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Homs.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Abu Dhabi profile in Germany.

Audience size
693K
in Germany
Gender
43.6%♀
56.4% male
Age
35.7
average years
Country rank
#8924
POI in Germany
Fig. 01

Search interest · 12-month trend

-43%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Abu Dhabi fans

43.6% are female, 56.4% are male, average age 35.7.

Fig. 02

Gender split

43.6%
Female
56.4%
Male
Demographic split for Abu Dhabi audience in Germany
MetricValue
Female43.6%
Male56.4%
Average age35.7
Estimated audience size693,097
Fig. 03

Age distribution

Ø 35.7
average years
Age distribution of the Abu Dhabi audience in Germany
Age bracketShare%
16-1927%
20-2922%
30-3920%
40-4921%
50+11%
Fig. 04

Worldwide distribution

2.1%

of the worldwide Abu Dhabi audience comes from Germany.

Worldwide audience distribution share by country for Abu Dhabi
CountryShare
United Arab Emirates17.6%
Saudi Arabia13.1%
India6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Abu Dhabi audience in Germany is strongest.

Fig. 05

Top regions by affinity

Abu Dhabi fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~100K1.32×
02Hessen~70K1.30×
03Baden-Württemberg~100K1.14×
04Nordrhein-Westfalen~200K1.12×
05Berlin~30K1.11×
06Rheinland-Pfalz~40K1.08×
07Thüringen~20K1.04×
08Sachsen~30K0.99×
09Hamburg~20K0.96×
10Saarland~8K0.93×
11Niedersachsen~60K0.91×
12Brandenburg~20K0.87×
13Bremen~5K0.86×
14Schleswig-Holstein~20K0.85×
15Sachsen-Anhalt~10K0.80×
16Mecklenburg-Vorpommern~10K0.78×
Fig. 06

Affinity by region

Affinity by region — Abu Dhabi, Germany
0.78×1.00×1.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Abu Dhabi audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Abu Dhabi audience
#·InterestCategoryAffinity×
01Middle East Broadcasting CenterMovies & TV25.70×
02Syria TVMovies & TV25.28×
03CairoTravel & Leisure22.59×
04KuwaitTravel & Leisure22.48×
05Hot (Israel)Technology & Electronics22.01×
06HomsTravel & Leisure22.00×
07New CairoTravel & Leisure19.72×
08DamascusTravel & Leisure18.16×
09University of AleppoBusiness & Career16.07×
10AleppoTravel & Leisure15.83×
11BahrainTravel & Leisure15.04×
12BaghdadTravel & Leisure14.65×
13HamaTechnology & Electronics14.11×
14Arab worldTravel & Leisure13.17×
15OmanTravel & Leisure11.96×
16AlgeriaTravel & Leisure9.91×
17Syrian cuisineFood & Beverages8.13×
18United Arab EmiratesTravel & Leisure7.47×
19Saudi ArabiaTravel & Leisure6.35×
20AirbnbTravel & Leisure3.10×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Abu Dhabi audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Abu Dhabi audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.85×
Career OrientationPOWER1.70×
TravellingTHRILL1.67×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Abu Dhabi audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.80×
IndividualismJOY0.91×
Pet OwnershipJOY0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Abu Dhabi have in Germany?

Abu Dhabi has an estimated audience of 693,097 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Abu Dhabi fans?

43.6% of Abu Dhabi fans are female, 56.4% are male, with an average age of 35.7 years.

03

Which brands do Abu Dhabi fans like most?

Abu Dhabi fans show strongest brand affinity for Homs (22×), Damascus (18.16×), and Aleppo (15.83×) over the country average.

04

Where do Abu Dhabi fans live in Germany?

Abu Dhabi fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Abu Dhabi fans also like?

Beyond Abu Dhabi itself, the audience over-indexes on Damascus (18.16×), Aleppo (15.83×), University of Aleppo (16.07×), and Kuwait (22.48×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Region audiences in Germany

See Abu Dhabi audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Abu Dhabi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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