Abu Dhabi Audience in Germany
Abu Dhabi has an estimated audience of 693,097 people in Germany. 43.6% are female, 56.4% are male, average age 35.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Homs, Damascus, Aleppo, University of Aleppo, Kuwait.
The average Abu Dhabi fan in Germany is 35.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Homs, Damascus, Aleppo, with strongest over-indexing on Homs (22× the country average). Demographically, the Abu Dhabi audience skews more male with an average age of 35.7, and over-indexes on personality traits such as Indulgence, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Region
Demographics of Abu Dhabi fans
| Metric | Value |
|---|---|
| Female | 43.6% |
| Male | 56.4% |
| Average age | 35.7 |
| Estimated audience size | 693,097 |
Audience persona
The typical Abu Dhabi fan in Germany is more male, around 35.7 years old, with strong Indulgence tendencies and a notable affinity for Homs.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 172,572 | 1.14× |
| Bayern | 154,375 | 1.39× |
| Baden-Württemberg | 110,987 | 1.17× |
| Hessen | 69,388 | 1.31× |
| Niedersachsen | 60,729 | 0.9× |
| Rheinland-Pfalz | 38,138 | 1.1× |
| Berlin | 36,060 | 1.16× |
| Sachsen | 33,720 | 0.99× |
| Schleswig-Holstein | 20,678 | 0.83× |
| Brandenburg | 18,250 | 0.85× |
| Thüringen | 17,510 | 0.99× |
| Hamburg | 15,384 | 0.98× |
| Sachsen-Anhalt | 13,759 | 0.77× |
| Mecklenburg-Vorpommern | 9,663 | 0.73× |
| Saarland | 7,385 | 0.87× |
| Bremen | 4,834 | 0.82× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Homs | 22× | Travel & Leisure |
| Damascus | 18.16× | Travel & Leisure |
| Aleppo | 15.83× | Travel & Leisure |
| University of Aleppo | 16.07× | Business & Career |
| Kuwait | 22.48× | Travel & Leisure |
| Cairo | 22.59× | Travel & Leisure |
| Syria TV | 25.28× | Movies & TV |
| Arab world | 13.17× | Travel & Leisure |
| Hot (Israel) | 22.01× | Technology & Electronics |
| Hama | 14.11× | Technology & Electronics |
| New Cairo | 19.72× | Travel & Leisure |
| Baghdad | 14.65× | Travel & Leisure |
| United Arab Emirates | 7.47× | Travel & Leisure |
| Oman | 11.96× | Travel & Leisure |
| Airbnb | 3.1× | Travel & Leisure |
| Middle East Broadcasting Center | 25.7× | Movies & TV |
| Syrian cuisine | 8.13× | Food & Beverages |
| Bahrain | 15.04× | Travel & Leisure |
| Algeria | 9.91× | Travel & Leisure |
| Saudi Arabia | 6.35× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 2.44 |
| Travelling | THRILL | 1.35 |
| Quality Awareness | PREMIUM | 1.31 |
| Luxury Orientation | PREMIUM | 1.31 |
| Sports Activity | POWER | 1.26 |
| Design Affinity | PREMIUM | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United Arab Emirates | 17.8% |
| Saudi Arabia | 13.2% |
| India | 6.4% |
See Abu Dhabi audiences in other countries
More Region audiences in Germany
- North Rhine-Westphalia (12,537,146)
- Bavaria (11,233,911)
- Baden-Württemberg (9,848,271)
- Rhine (9,303,980)
- Lower Saxony (6,360,906)
Frequently asked questions
How many fans does Abu Dhabi have in Germany?
Abu Dhabi has an estimated audience of 693,097 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Abu Dhabi fans?
43.6% of Abu Dhabi fans are female, 56.4% are male, with an average age of 35.7 years.
Which brands do Abu Dhabi fans like most?
Abu Dhabi fans show strongest brand affinity for Homs (22×), Damascus (18.16×), and Aleppo (15.83×) over the country average.
Where do Abu Dhabi fans live in Germany?
Abu Dhabi fans in Germany are most concentrated in Nordrhein-Westfalen (reach 172,572), Bayern (reach 154,375), and Baden-Württemberg (reach 110,987). These three regions account for the largest share of the active audience.
What other brands do Abu Dhabi fans also like?
Beyond Abu Dhabi itself, the audience over-indexes on Damascus (18.16×), Aleppo (15.83×), University of Aleppo (16.07×), and Kuwait (22.48×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Abu Dhabi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.