Rascasse Audience Intelligence

New Cairo Audience in Germany

A data profile of the people who buy, follow and care about New Cairo in Germany — modelled from more than twelve digital signal sources. New Cairo has an estimated audience of 419,679 people in Germany.

#255among City in Germany#1195among POI in Germany#1061in Travel & Leisure

The average New Cairo fan in Germany is 32.7 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Mohamed Salah, Indeed.com, EgyptAir, with strongest over-indexing on Mohamed Salah (47.37× the country average).

Demographically, the New Cairo audience skews balanced with an average age of 32.7, and over-indexes on personality traits such as Career Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical New Cairo fan in Germany is balanced, around 32.7 years old, with strong Career Orientation tendencies and a notable affinity for Mohamed Salah.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the New Cairo profile in Germany.

Audience size
420K
in Germany
Gender
50.9%♀
49.1% male
Age
32.7
average years
Country rank
#13463
POI in Germany
Fig. 01

Search interest · 12-month trend

-0%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of New Cairo fans

50.9% are female, 49.1% are male, average age 32.7.

Fig. 02

Gender split

50.9%
Female
49.1%
Male
Demographic split for New Cairo audience in Germany
MetricValue
Female50.9%
Male49.1%
Average age32.7
Estimated audience size419,679
Fig. 03

Age distribution

Ø 32.7
average years
Age distribution of the New Cairo audience in Germany
Age bracketShare%
16-1933%
20-2926%
30-3919%
40-4913%
50+8%
Fig. 04

Worldwide distribution

2.7%

of the worldwide New Cairo audience comes from Germany.

Worldwide audience distribution share by country for New Cairo
CountryShare
Egypt28.9%
Saudi Arabia20.1%
Kuwait5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the New Cairo audience in Germany is strongest.

Fig. 05

Top regions by affinity

New Cairo fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~30K1.49×
02Bremen~4K1.16×
03Hessen~40K1.14×
04Hamburg~10K1.13×
05Nordrhein-Westfalen~100K1.04×
06Bayern~70K1.02×
07Saarland~5K1.01×
08Sachsen~20K0.95×
09Schleswig-Holstein~10K0.95×
10Baden-Württemberg~50K0.94×
11Thüringen~10K0.94×
12Mecklenburg-Vorpommern~8K0.94×
13Sachsen-Anhalt~10K0.93×
14Brandenburg~10K0.90×
15Niedersachsen~40K0.89×
16Rheinland-Pfalz~20K0.89×
Fig. 06

Affinity by region

Affinity by region — New Cairo, Germany
0.89×1.00×1.49×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the New Cairo audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for New Cairo audience
#·InterestCategoryAffinity×
01Egypt CupSports112.85×
02EgyptAirTravel & Leisure49.55×
03Mohamed SalahSports47.37×
04TampaxBeauty & Wellness45.90×
05The Dubai MallFashion & Accessoires29.32×
06MailChimpInternet & Social Media27.00×
07Burj Al ArabTravel & Leisure26.58×
08Angel investorBusiness & Career23.16×
09MarrakeshTravel & Leisure22.44×
10CarrefourShopping20.09×
11Abu DhabiTravel & Leisure19.72×
12Cutting boardHome & Garden18.53×
13Gaza StripTravel & Leisure16.35×
14Red SeaTravel & Leisure14.20×
15BeirutTravel & Leisure13.37×
16Indeed.comBusiness & Career10.88×
17LebanonTravel & Leisure9.40×
18QatarTravel & Leisure9.32×
19PillowHome & Garden5.87×
20TipicoGames4.31×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the New Cairo audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by New Cairo audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.53×
Quality AwarenessPREMIUM1.93×
TravellingTHRILL1.82×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by New Cairo audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.67×
CreativityOPEN0.80×
Price SensitivityPREMIUM0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does New Cairo have in Germany?

New Cairo has an estimated audience of 419,679 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of New Cairo fans?

50.9% of New Cairo fans are female, 49.1% are male, with an average age of 32.7 years.

03

Which brands do New Cairo fans like most?

New Cairo fans show strongest brand affinity for Mohamed Salah (47.37×), Indeed.com (10.88×), and EgyptAir (49.55×) over the country average.

04

Where do New Cairo fans live in Germany?

New Cairo fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~70K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do New Cairo fans also like?

Beyond New Cairo itself, the audience over-indexes on Indeed.com (10.88×), EgyptAir (49.55×), Carrefour (20.09×), and Beirut (13.37×) compared to the Germany average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See New Cairo audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for New Cairo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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