New Cairo Audience in Germany
New Cairo has an estimated audience of 419,679 people in Germany. 50.9% are female, 49.1% are male, average age 32.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Who Wants to Be a Millionaire?, Lindy Hop, Faktglaublich, Nationality, Eminönü.
The average New Cairo fan in Germany is 32.7 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Who Wants to Be a Millionaire?, Lindy Hop, Faktglaublich, with strongest over-indexing on Who Wants to Be a Millionaire? (20× the country average). Demographically, the New Cairo audience skews balanced with an average age of 32.7, and over-indexes on personality traits such as Career Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of New Cairo fans
| Metric | Value |
|---|---|
| Female | 50.9% |
| Male | 49.1% |
| Average age | 32.7 |
| Estimated audience size | 419,679 |
Audience persona
The typical New Cairo fan in Germany is balanced, around 32.7 years old, with strong Career Orientation tendencies and a notable affinity for Who Wants to Be a Millionaire?.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 100,498 | 1.09× |
| Bayern | 64,599 | 0.96× |
| Baden-Württemberg | 49,887 | 0.87× |
| Niedersachsen | 36,957 | 0.91× |
| Hessen | 31,576 | 0.99× |
| Berlin | 25,419 | 1.35× |
| Sachsen | 18,653 | 0.91× |
| Rheinland-Pfalz | 18,334 | 0.87× |
| Schleswig-Holstein | 14,978 | 0.99× |
| Hamburg | 11,605 | 1.22× |
| Brandenburg | 10,657 | 0.82× |
| Thüringen | 8,804 | 0.82× |
| Sachsen-Anhalt | 8,550 | 0.79× |
| Mecklenburg-Vorpommern | 7,001 | 0.87× |
| Saarland | 5,413 | 1.05× |
| Bremen | 5,312 | 1.48× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Who Wants to Be a Millionaire? | 20× | Movies & TV |
| Lindy Hop | 14.88× | Music & Radio |
| Faktglaublich | 17.27× | Politics & Society |
| Nationality | 4.41× | Politics & Society |
| Eminönü | 26.42× | Travel & Leisure |
| CAC 40 | 2.17× | Business & Career |
| Humans (TV series) | 7.13× | Movies & TV |
| Home Delivery | 3.56× | Food & Beverages |
| Stradivarius | 1.97× | Shopping |
| Nurse education | 2.89× | Kids & Family |
| Product design | 1.83× | Business & Career |
| Progressive rock | 1.58× | Music & Radio |
| Therme Erding | 4.6× | Travel & Leisure |
| Business English | 2.31× | Business & Career |
| Elbenwald.de | 8.82× | Shopping |
| Handmade Gifts | 1.65× | Kids & Family |
| Natural rubber | 1.66× | Cars & Mobility |
| Jason Clarke (actor) | 3.21× | Movies & TV |
| Icon (magazine) | 1.68× | Arts & Culture |
| Bounce (film) | 6.19× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 2.31 |
| Quality Awareness | PREMIUM | 1.89 |
| Travelling | THRILL | 1.72 |
| Urban Lifestyle | OPEN | 1.51 |
| Community Orientation | OPEN | 1.51 |
| Spirituality | BALANCE | 1.46 |
Worldwide distribution
| Country | Share |
|---|---|
| Egypt | 28.9% |
| Saudi Arabia | 20.1% |
| Kuwait | 5.4% |
See New Cairo audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does New Cairo have in Germany?
New Cairo has an estimated audience of 419,679 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of New Cairo fans?
50.9% of New Cairo fans are female, 49.1% are male, with an average age of 32.7 years.
Which brands do New Cairo fans like most?
New Cairo fans show strongest brand affinity for Who Wants to Be a Millionaire? (20×), Lindy Hop (14.88×), and Faktglaublich (17.27×) over the country average.
Where do New Cairo fans live in Germany?
New Cairo fans in Germany are most concentrated in Nordrhein-Westfalen (reach 100,498), Bayern (reach 64,599), and Baden-Württemberg (reach 49,887). These three regions account for the largest share of the active audience.
What other brands do New Cairo fans also like?
Beyond New Cairo itself, the audience over-indexes on Lindy Hop (14.88×), Faktglaublich (17.27×), Nationality (4.41×), and Eminönü (26.42×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for New Cairo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.