Cutting board Audience in Germany

Cutting board logo

Cutting board has an estimated audience of 862,931 people in Germany. 56.5% are female, 43.5% are male, average age 42.1. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Adventure park, Kitchen utensil, Dammam, Self storage, Shelf (storage).

The average Cutting board fan in Germany is 42.1 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Adventure park, Kitchen utensil, Dammam, with strongest over-indexing on Adventure park (100.18× the country average). Demographically, the Cutting board audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Quality Awareness, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Cutting board fans

Demographic split for Cutting board audience in Germany
MetricValue
Female56.5%
Male43.5%
Average age42.1
Estimated audience size862,931

Audience persona

The typical Cutting board fan in Germany is more female, around 42.1 years old, with strong Quality Awareness tendencies and a notable affinity for Adventure park.

Top regions in Germany

Top regions ranked by reach for Cutting board in Germany
RegionReachAffinity
Bayern238,8201.72×
Nordrhein-Westfalen193,5331.02×
Baden-Württemberg123,8781.05×
Niedersachsen83,771
Hessen78,7371.2×
Sachsen54,0891.28×
Rheinland-Pfalz48,1331.11×
Berlin37,3670.97×
Thüringen26,0311.18×
Schleswig-Holstein23,8230.77×
Brandenburg18,2770.68×
Mecklenburg-Vorpommern14,4530.88×
Hamburg13,4950.69×
Sachsen-Anhalt13,3990.6×
Saarland11,7151.11×
Bremen5,4230.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cutting board audience
BrandAffinityCategory
Adventure park100.18×Kids & Family
Kitchen utensil48.32×Home & Garden
Dammam149.14×Travel & Leisure
Self storage81.67×Home & Garden
Shelf (storage)56.16×Home & Garden
Kitchen knife35.81×Home & Garden
Cutlery35.76×Home & Garden
Bookcase49.28×Literature
Extra Space Storage99.53×Home & Garden
Window blind20×Home & Garden
Arabic coffee23.62×Food & Beverages
Automotive news35.95×Internet & Social Media
Knife sharpening67.63×Home & Garden
Just Married32.9×Kids & Family
Karbala36.45×Travel & Leisure
Jeddah34.15×Politics & Society
Bubble Shooter24.64×Games
6th of October City39.58×Travel & Leisure
Closet25.89×Fashion & Accessoires
Northern coast of Egypt42.63×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cutting board audience
TraitClusterScore
Quality AwarenessPREMIUM2.18
Healthy LifestyleBALANCE2.14
DIY MentalityTHRILL1.85
Design AffinityPREMIUM1.85
SustainabilityBALANCE1.72
Urban LifestyleOPEN1.7

Worldwide distribution

Worldwide audience distribution share by country for Cutting board
CountryShare
United States27.2%
Japan5.3%
Italy5.2%

See Cutting board audiences in other countries

More Home & Garden audiences in Germany

Frequently asked questions

How many fans does Cutting board have in Germany?

Cutting board has an estimated audience of 862,931 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

What is the gender split and age of Cutting board fans?

56.5% of Cutting board fans are female, 43.5% are male, with an average age of 42.1 years.

Which brands do Cutting board fans like most?

Cutting board fans show strongest brand affinity for Adventure park (100.18×), Kitchen utensil (48.32×), and Dammam (149.14×) over the country average.

Where do Cutting board fans live in Germany?

Cutting board fans in Germany are most concentrated in Bayern (reach 238,820), Nordrhein-Westfalen (reach 193,533), and Baden-Württemberg (reach 123,878). These three regions account for the largest share of the active audience.

What other brands do Cutting board fans also like?

Beyond Cutting board itself, the audience over-indexes on Kitchen utensil (48.32×), Dammam (149.14×), Self storage (81.67×), and Shelf (storage) (56.16×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Cutting board. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.