Rascasse Audience Intelligence

Karbala Audience in Germany

A data profile of the people who buy, follow and care about Karbala in Germany — modelled from more than twelve digital signal sources. Karbala has an estimated audience of 409,100 people in Germany.

#260among City in Germany#1225among POI in Germany#1089in Travel & Leisure

The average Karbala fan in Germany is 34.5 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include Google Wallet, FARSI1, Cutting board, with strongest over-indexing on Google Wallet (131.95× the country average).

Demographically, the Karbala audience skews balanced with an average age of 34.5, and over-indexes on personality traits such as Urban Lifestyle, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Karbala fan in Germany is balanced, around 34.5 years old, with strong Urban Lifestyle tendencies and a notable affinity for Google Wallet.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Karbala profile in Germany.

Audience size
409K
in Germany
Gender
49.0%♀
51.0% male
Age
34.5
average years
Country rank
#13772
POI in Germany
Fig. 01

Search interest · 12-month trend

-19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Karbala fans

49.0% are female, 51.0% are male, average age 34.5.

Fig. 02

Gender split

49.0%
Female
51.0%
Male
Demographic split for Karbala audience in Germany
MetricValue
Female49.0%
Male51.0%
Average age34.5
Estimated audience size409,100
Fig. 03

Age distribution

Ø 34.5
average years
Age distribution of the Karbala audience in Germany
Age bracketShare%
16-1929%
20-2925%
30-3920%
40-4916%
50+11%
Fig. 04

Worldwide distribution

2.9%

of the worldwide Karbala audience comes from Germany.

Worldwide audience distribution share by country for Karbala
CountryShare
Iraq20.6%
Saudi Arabia11.6%
India10.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Karbala audience in Germany is strongest.

Fig. 05

Top regions by affinity

Karbala fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~30K1.78×
02Hamburg~20K1.64×
03Hessen~50K1.55×
04Bremen~5K1.40×
05Nordrhein-Westfalen~100K1.34×
06Niedersachsen~40K1.09×
07Baden-Württemberg~60K1.02×
08Schleswig-Holstein~10K0.99×
09Saarland~5K0.92×
10Rheinland-Pfalz~20K0.90×
11Bayern~50K0.81×
12Mecklenburg-Vorpommern~6K0.73×
13Brandenburg~9K0.72×
14Thüringen~8K0.72×
15Sachsen-Anhalt~7K0.70×
16Sachsen~10K0.63×
Fig. 06

Affinity by region

Affinity by region — Karbala, Germany
0.63×1.00×1.78×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Karbala audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Karbala audience
#·InterestCategoryAffinity×
01Google WalletTechnology & Electronics131.95×
02FARSI1Movies & TV73.28×
03Cutting boardHome & Garden36.45×
04Gaza StripTravel & Leisure27.25×
05Esteghlal F.C.Sports23.21×
06Eyeglass prescriptionHealth22.96×
07BahrainTravel & Leisure17.14×
08David GilmourMusic & Radio14.71×
09RiyadhTravel & Leisure14.57×
10Spar (retailer)Shopping12.82×
11ChloéFashion & Accessoires12.50×
12QatarTravel & Leisure12.33×
13Debit cardBusiness & Career12.30×
14BeirutTravel & Leisure11.14×
15PaybackShopping10.87×
16International English Language Testing SystemBusiness & Career10.50×
17Language schoolKids & Family7.83×
18Real (hypermarket)Shopping7.37×
19Indeed.comBusiness & Career7.19×
20PillowHome & Garden5.72×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Karbala audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Karbala audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN2.25×
IndividualismJOY1.89×
SpiritualityBALANCE1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Karbala audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.60×
DIY MentalityTHRILL0.71×
IndulgenceJOY0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Karbala have in Germany?

Karbala has an estimated audience of 409,100 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Karbala fans?

49.0% of Karbala fans are female, 51.0% are male, with an average age of 34.5 years.

03

Which brands do Karbala fans like most?

Karbala fans show strongest brand affinity for Google Wallet (131.95×), FARSI1 (73.28×), and Cutting board (36.45×) over the country average.

04

Where do Karbala fans live in Germany?

Karbala fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Baden-Württemberg (reach ~60K), and Bayern (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Karbala fans also like?

Beyond Karbala itself, the audience over-indexes on FARSI1 (73.28×), Cutting board (36.45×), Gaza Strip (27.25×), and Payback (10.87×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More City audiences in Germany

See Karbala audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Karbala. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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