Spar (retailer) Audience in Germany
Spar (retailer) has an estimated audience of 1,478,759 people in Germany. 65.3% are female, 34.7% are male, average age 39.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Jumbo (supermarket), Auchan, Albert Heijn, Tinder, Tesco.
The average Spar (retailer) fan in Germany is 39.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Jumbo (supermarket), Auchan, Albert Heijn, with strongest over-indexing on Jumbo (supermarket) (17.04× the country average). Demographically, the Spar (retailer) audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Convenience Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Supermarket
Demographics of Spar (retailer) fans
| Metric | Value |
|---|---|
| Female | 65.3% |
| Male | 34.7% |
| Average age | 39.0 |
| Estimated audience size | 1,478,759 |
Audience persona
The typical Spar (retailer) fan in Germany is more female, around 39.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Jumbo (supermarket).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 398,492 | 1.23× |
| Bayern | 397,139 | 1.67× |
| Baden-Württemberg | 237,411 | 1.18× |
| Niedersachsen | 141,009 | 0.98× |
| Hessen | 137,147 | 1.22× |
| Berlin | 80,669 | 1.22× |
| Rheinland-Pfalz | 73,713 | 0.99× |
| Sachsen | 64,893 | 0.89× |
| Schleswig-Holstein | 50,428 | 0.95× |
| Hamburg | 40,587 | 1.21× |
| Brandenburg | 32,688 | 0.71× |
| Thüringen | 26,372 | 0.7× |
| Sachsen-Anhalt | 25,033 | 0.65× |
| Mecklenburg-Vorpommern | 20,426 | 0.72× |
| Saarland | 13,093 | 0.72× |
| Bremen | 11,907 | 0.94× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jumbo (supermarket) | 17.04× | Shopping |
| Auchan | 28.19× | Shopping |
| Albert Heijn | 11.21× | Shopping |
| Tinder | 9.33× | Internet & Social Media |
| Tesco | 12.1× | Shopping |
| Shopping | 1.91× | Shopping |
| Aldi | 2.47× | Shopping |
| Online shopping | 1.91× | Shopping |
| Borussia Dortmund | 1.5× | Sports |
| Uomini e Donne | 15.1× | Movies & TV |
| Conad | 29.4× | Shopping |
| University of Baghdad | 12.8× | Business & Career |
| Woolworths | 3.41× | Shopping |
| Google Maps | 2.24× | Internet & Social Media |
| Zadar | 4.91× | Travel & Leisure |
| Karbala | 12.82× | Travel & Leisure |
| Unique Gifts | 3.79× | Shopping |
| Gossip Girl (novel series) | 10.32× | Literature |
| Gala | 1.99× | News |
| ELISABETTA FRANCHI | 14.38× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.41 |
| Family Orientation | CONSERVATISM | 1.4 |
| Creativity | OPEN | 1.35 |
| DIY Mentality | THRILL | 1.33 |
| Price Sensitivity | PREMIUM | 1.3 |
| Quality Awareness | PREMIUM | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| Austria | 22.9% |
| France | 8.9% |
| Hungary | 8.5% |
See Spar (retailer) audiences in other countries
More Supermarket audiences in Germany
Frequently asked questions
How many fans does Spar (retailer) have in Germany?
Spar (retailer) has an estimated audience of 1,478,759 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Spar (retailer) fans?
65.3% of Spar (retailer) fans are female, 34.7% are male, with an average age of 39.0 years.
Which brands do Spar (retailer) fans like most?
Spar (retailer) fans show strongest brand affinity for Jumbo (supermarket) (17.04×), Auchan (28.19×), and Albert Heijn (11.21×) over the country average.
Where do Spar (retailer) fans live in Germany?
Spar (retailer) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 398,492), Bayern (reach 397,139), and Baden-Württemberg (reach 237,411). These three regions account for the largest share of the active audience.
What other brands do Spar (retailer) fans also like?
Beyond Spar (retailer) itself, the audience over-indexes on Auchan (28.19×), Albert Heijn (11.21×), Tinder (9.33×), and Tesco (12.1×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Spar (retailer). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.